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Microsoft's Mission To Reignite the PC Sector (nytimes.com)
HughPickens.com writes: Sales of personal computers have been declining for so long — 14 consecutive quarters — that it's hard remember a time when PCs ruled the tech world. Now Nick Wingfield writes in the NY Times that Microsoft is leading the way on a mission to re-ignite the PC market by taking the once-unthinkable step of competing with its hardware partners. This week, Microsoft dived even further into the business with a laptop device, the Surface Book. The stated reason that Microsoft got into the PC hardware business three years ago, with the original Surface, was not to put PC companies out of business — but to better illustrate the capabilities of its software, providing devices that would inspire PC makers to be more innovative.
One of the most remarkable things about Microsoft's growing presence in the hardware business is that it has not led to open revolt among its partners. Initially, many of them were not happy about Microsoft's moves, complaining in private. "It's positioned as a laptop, very squarely against the MacBook Pro as an example. But that could also be extended to a Dell XPS 13, or an HP x360," says Patrick Moorhead. One reason there hasn't been more pushback from OEMs is that Microsoft's Surface business is still relatively small. Another is that the money Microsoft has poured into marketing Surface has raised the broader profile of Windows PCs. While Microsoft obviously risks alienating its partners, it's doing so with a much bigger fight in mind. "Right now Microsoft really believes that it has to have a combined hardware, software, and services play to go up against the likes of Apple," says Moorhead. "That's why it's doing this. That's why it's taking such an aggressive stance now, moving to laptops."
One of the most remarkable things about Microsoft's growing presence in the hardware business is that it has not led to open revolt among its partners. Initially, many of them were not happy about Microsoft's moves, complaining in private. "It's positioned as a laptop, very squarely against the MacBook Pro as an example. But that could also be extended to a Dell XPS 13, or an HP x360," says Patrick Moorhead. One reason there hasn't been more pushback from OEMs is that Microsoft's Surface business is still relatively small. Another is that the money Microsoft has poured into marketing Surface has raised the broader profile of Windows PCs. While Microsoft obviously risks alienating its partners, it's doing so with a much bigger fight in mind. "Right now Microsoft really believes that it has to have a combined hardware, software, and services play to go up against the likes of Apple," says Moorhead. "That's why it's doing this. That's why it's taking such an aggressive stance now, moving to laptops."
virtually ALL mobile devices using UEFI-SecureBoot WITH NO option to support legacy BIOS
Secure Boot is a UEFI feature that requires bootloaders to be digitally signed with a certificate stored in the PC's firmware. But there are two ways to implement it: normal or forced. With normal Secure Boot, the owner of a PC can replace the certificate or turn off the feature entirely. Forced Secure Boot, sometimes called Restricted Boot, cannot be disabled, much as in iOS devices and major video game consoles. In the Windows 8 (x86 and x86-64) era, Microsoft required normal Secure Boot for logo certification; it forbade Restricted Boot. As of Windows 10 (x86 and x86-64), Microsoft has changed the policy to allow either normal or forced Secure Boot. In theory, PC buyers could just avoid PCs with Restricted Boot, so long as they don't greatly outnumber PCs with normal Secure Boot. Have x86-64 PC manufacturers actually started to implement Restricted Boot widely?
That is a concern of the fringe minority, those who post on Slashdot perhaps, but it isn't a major concern of the average Joe.
Assuming only people who are into computers care about being spied on seems rather silly. Seems more likely perceived lack of concern is driven by ignorance not indifference.
Thankfully polling has been done on privacy issues with results freely available to all:
http://www.pewinternet.org/201...
If Snowden's NSA revelations didn't cause mass riots, nothing MS does is going to do so.
I forget, how many billions of dollars was Snowden revelations estimated to cost US tech companies?
Besides, Google has been doing it for years, and look how popular Android is.
Android is an open source Linux based operating system free of Google spyware. Spyware comes separately with google play services or with installing just about any app from the cesspool that is the Android app store.
LOL! ZDNet? Really? They're some of the biggest MS shills on the net.
I and many others can PROVE that there is a keylogger with a simple packet analyser. Everything you type into your start menu gets sent to MS.