Slashdot Mirror
Microsoft's Mission To Reignite the PC Sector (nytimes.com)
HughPickens.com writes: Sales of personal computers have been declining for so long — 14 consecutive quarters — that it's hard remember a time when PCs ruled the tech world. Now Nick Wingfield writes in the NY Times that Microsoft is leading the way on a mission to re-ignite the PC market by taking the once-unthinkable step of competing with its hardware partners. This week, Microsoft dived even further into the business with a laptop device, the Surface Book. The stated reason that Microsoft got into the PC hardware business three years ago, with the original Surface, was not to put PC companies out of business — but to better illustrate the capabilities of its software, providing devices that would inspire PC makers to be more innovative.
One of the most remarkable things about Microsoft's growing presence in the hardware business is that it has not led to open revolt among its partners. Initially, many of them were not happy about Microsoft's moves, complaining in private. "It's positioned as a laptop, very squarely against the MacBook Pro as an example. But that could also be extended to a Dell XPS 13, or an HP x360," says Patrick Moorhead. One reason there hasn't been more pushback from OEMs is that Microsoft's Surface business is still relatively small. Another is that the money Microsoft has poured into marketing Surface has raised the broader profile of Windows PCs. While Microsoft obviously risks alienating its partners, it's doing so with a much bigger fight in mind. "Right now Microsoft really believes that it has to have a combined hardware, software, and services play to go up against the likes of Apple," says Moorhead. "That's why it's doing this. That's why it's taking such an aggressive stance now, moving to laptops."
One of the most remarkable things about Microsoft's growing presence in the hardware business is that it has not led to open revolt among its partners. Initially, many of them were not happy about Microsoft's moves, complaining in private. "It's positioned as a laptop, very squarely against the MacBook Pro as an example. But that could also be extended to a Dell XPS 13, or an HP x360," says Patrick Moorhead. One reason there hasn't been more pushback from OEMs is that Microsoft's Surface business is still relatively small. Another is that the money Microsoft has poured into marketing Surface has raised the broader profile of Windows PCs. While Microsoft obviously risks alienating its partners, it's doing so with a much bigger fight in mind. "Right now Microsoft really believes that it has to have a combined hardware, software, and services play to go up against the likes of Apple," says Moorhead. "That's why it's doing this. That's why it's taking such an aggressive stance now, moving to laptops."
Microsoft is "igniting" PC sales like the KKK "lights" a cross.
OK, that's a bit over the top; but *nothing* MS has done implies that they're attempting to drive PC sales. They're doing everything they can to kill the PC; to transform it into an iPad that just happens to be sitting on your desktop. They're pushing spyware on it, making it a fascist data collection device instead of the PERSONAL computer that WE OWNED. Get it, MS? If you want this "ignition" to be something other than a funeral pyre, you need to get back to your roots.
Day late. Dollar short.
If Slashdot were chemistry it would look like this:Cadaverine
I don't think PCs are boring, no more than your average Mac, which is the same thing.
There is nothing overly special about a MacBook, other than it costs a lot and says "Apple" on it.
If you want the ultra light, ultra thin formfactor, sure, go for it... but frankly you can get a really nice PC for a whole lot less money and it works just fine.
I'm typing this reply on an ASUS 15.6" Core i3 notebook that was $349.
http://www.amazon.com/gp/produ...
4GB of RAM, 500GB HD, AC Wi-Fi, DVD burner, 1080p display, Windows 10.
The only upgrade I did to it was replace the 500GB SSD with a 256GB Transcend SSD that I picked up on sale from Amazon for $72.
Turns the machine into a rocket for basic tasks. No, it isn't a gaming machine, but it runs everything else as fast as is needed, for less than $450.
If that is "boring", I'll take it.
For a few decades, it transpired that content creators and content consumers were both using the same kind of device: the desktop PC. But content consumers never, ever wanted that kind of device. They wanted a media consumption platform they didn't have to understand or think about. Basically, they wanted TV 2.0.
Content consumers, on the other hand, wanted a powerful and open computing device.
So these two camps want very different things, and we're seeing the start of a market split into those camps. It is inevitable that when the PC market falls down below a point, economies of scale won't be there and the prices will rise, but there WILL still be a market, because content creators are not going away. It just means that, like in the 1980's, if you want a heavy-lifting creator device, be prepared to shell out for it. Most of the world is going to mobile, and that is where the economies of scale will be found.
Think that won't happen? Well, guess what? You have good company! The mainframe guys thought Unix workstations could never undercut them in the market. Then the Unix workstation guys thought the PC could never undercut them in the market. Just as now, some PC people think their cushy little world will carry on forever as it was. Just as then, there will still be PCs just as there are still mainframes today. But the market moved on, just as it will now, and not all the naysaying in the world will stop it.
I think what Microsoft may not be understanding, or may be trying to ignore, is that people aren't buying new hardware because their old hardware meets their needs. In the early days, there were two major factors that drove the PC industry -- (1) low saturation. PCs were a relatively new thing, and there were a lot of people who didn't have one yet. (2) PC hardware and software were in relative infancy -- we were on the steep end of the curve -- and resources didn't meet the needs of what people were trying to do. Software drove hardware in that each new release of the OS needed faster hardware and bigger disks to run reasonably. UI was still on the steep end of the curve, with new features coming out that were actually -- you know -- relevant, and not just eye candy.
All of that is long past now. Microsoft doesn't understand that the UI curve has flattened out, as their recent attempts to make the UI Really Different hasn't met with a lot of enthusiasm. About the time PCs routinely sold with quad core processors and terabyte drives dipped under $100, hardware stopped mattering for most people. What people could *do* with these resources started mattering more than the resources themselves. Hell, I do compute intensive work on a motherboard from 2005 sitting in a case from 2000, (running Win7 Pro) and I have no desire to upgrade anything except perhaps disk space. I do vacuum it out once in awhile.
So, Microsoft tries and fails to develop the hipster mindshare of Apple, so they need to try something different, and they see an over-saturated market, with a plethora of hardware overdesigned for most people's needs (given that "most people" do web browsing, facebook and email and other social media, and maybe a game or two, and perhaps a movie, and that's pretty much it), and decides that's the field they need to go into.
So... wow... I mean,... How is it they're still alive?
Someone I know works for Microsoft, and he's really been crowing about Microsoft's new laptop and how it's the greatest thing since, I dunno, Windows for Workgroups. And I look at it, and you know... it's just a laptop.
In summary, "reigniting the PC market" is problematic because the PC market is already saturated and over-built, and has been for years. It's like, when toasters first came out, everyone had to have one, and growth was steep. But now, everyone already has a toaster, and we only replace them when they stop working. Sorry, that's the nature of industry.
You want to create a new market, make apps for content creation on tablets (as opposed to content consumption) and maybe tablets will see a new renaissance. I don't own a tablet precisely because most of what I use a PC for is content creation, and the apps aren't there on tablets even now.
But PCs? They're toasters. Pick a size and a color.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Wow, a laptop with a removeable keyboard!
So unlike the old Surface, the tablet with an attachable keyboard...
Not only that, but "it’s impossible to close the laptop all the way." Just what I've been looking for!
systemd is Roko's Basilisk.
Using mindshare to sell your products means you aren't going to expand your market significantly. MacBooks obviously have qualities that appeal to people, or they wouldn't sell. Apple works on making them nice and easy to use, and many people are willing to pay for that.
"When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
> Gaming has moved from the desktop to the laptop or game console.
Uh, no. One might temped to think so with Best Selling Video Games, but the PC Market is holding its own.
Some genres are significantly superior on PC.
i.e. Let me know when I can play Starcraft 2 on a console.
> The PC simply has no future.
Content creation isn't dead.