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German Publisher Axel Springer Bans Adblocking Users From Bild Website (axelspringer.de)

Posted by ryuzaki0 on from the durft-nicht dept.

An anonymous reader writes: Major European publishing house Axel Springer has instituted countermeasures against users who employ adblocking software on its Bild news outlet, which represents a daily publication with a print circulation of 2.5 million. The website now presents readers with a request to either turn off the adblocking or pay a €2.99 monthly subscription fee. In a statement the company insists that online journalism must be funded by one of the 'two known revenue pillars' — advertising or sales.

2 of 474 comments (clear)

  1. Isn't this a no brainer? by iapetus · · Score: 5, Funny

    It's why I don't use ad blocking software or disable ads on Slashdot.

    --
    ++ Say to Elrond "Hello.".
    Elrond says "No.". Elrond gives you some lunch.
    1. Re:Isn't this a no brainer? by JustAnotherOldGuy · · Score: 5, Funny

      Yep, you'll be sitting in that chair for weeks or months while they're still trying to sell you one.

      Personally I find it hilarious. I sometimes go to Amazon and browse the infant stuff (formula, highchairs, strollers, cribs, etc) and then sit back and watch as the ads for that stuff follows me around the web for a month or two. Lol, it must really confound their metrics and ad data. And I've never even bought a child! :)

      --
      Just cruising through this digital world at 33 1/3 rpm...