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Deja Vu: Microsoft's 2015 Surface Book Ad and Apple's 2014 'Your Verse' iPad Ad

theodp writes: With its sweeping vistas and narration by the late Robin Williams, Apple's 2014 'Your Verse' ad dramatically showcased the many ways iPads might help people create, from making movies to calibrating wind turbines. So it's interesting that Microsoft's first ad for its new Surface Book (YouTube) bears a striking resemblance to the earlier Apple ad (YouTubeDoubler comparison). Which is probably only fair, since Apple's soon-to-be-released iPad Pro bears more than a passing resemblance to the Microsoft Surface. Hey, good artists copy, great artists steal, right? By the way, between the release of Microsoft's Surface Pro 4, Apple's iPad Pro, and Google's Pixel C, is the keyboard+touch interface poised to be a four-decade "overnight success"?

3 of 71 comments (clear)

  1. Re:editorialize much? by v1 · · Score: 3, Informative

    really all they have in common is they both switch frequently between life shots (most of which not incorporatin the product), with deadpan narration.

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    I work for the Department of Redundancy Department.
  2. Re:editorialize much? by HairyNevus · · Score: 3, Informative

    Seriously, this is done all the time, especially by energy/oil corporations. Exxon has one similar right now: https://www.youtube.com/watch?v=WrH19H-J4pU. What's the point? That both Apple and Microsoft used tired advertising techniques? Oh! But M$FT used them last, when they were more tired!

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    You were critically hit for no damage. The bruise will look nice, and maybe the scars will make good party talk.
  3. But will the ipad Pro suck like the surface? by Lumpy · · Score: 2, Informative

    Having had to reinstall the OS yet again last night because Wifi goes out and will not come back because of a serious bug microsoft will not fix. They chose to use the super crappy "Marvell" chipset for their wireless in the surface 1,2,3 and it is highly common for it to wig out on you and you lose the drivers for the wifi and you have to uninstall the device and drivers, reinstall the old drivers and then reboot, or many times tell the surface to do a OS reinstall to get it back to working again.

    So if the Ipad Pro does not do that, It's better. I wish Samsung would make a surface pro type of tablet so I can get away from the shit-quality that microsoft hardware has become.

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    Do not look at laser with remaining good eye.