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Deja Vu: Microsoft's 2015 Surface Book Ad and Apple's 2014 'Your Verse' iPad Ad

theodp writes: With its sweeping vistas and narration by the late Robin Williams, Apple's 2014 'Your Verse' ad dramatically showcased the many ways iPads might help people create, from making movies to calibrating wind turbines. So it's interesting that Microsoft's first ad for its new Surface Book (YouTube) bears a striking resemblance to the earlier Apple ad (YouTubeDoubler comparison). Which is probably only fair, since Apple's soon-to-be-released iPad Pro bears more than a passing resemblance to the Microsoft Surface. Hey, good artists copy, great artists steal, right? By the way, between the release of Microsoft's Surface Pro 4, Apple's iPad Pro, and Google's Pixel C, is the keyboard+touch interface poised to be a four-decade "overnight success"?

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  1. Re:editorialize much? by macs4all · · Score: 1, Troll

    No, what Apple has always done is very good marketing, which is what they did with the iPad. The innovation had already come with the iPod and the music store innovation. An old, tired idea at the point where it became the "App Store." And really, they run repos for applications and charge you to buy them. That is innovation? No that is stealing the idea from linux and other unix derivatives and charging people for it. Charging people is not an innovation.

    You're so full if shit I can't believe you even believe your own bullshit.

    You realize, of course, that you switched in the middle of your rant from the iPad to Linux (which actually IS the OS that stole from Unix, instead of BEING a Unix, like OS X) to the App Store, right?