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Google Wants Online Ad Improvement Within Months, Not Years (wsj.com)
An anonymous reader writes: Speaking at the Wall Street Journal's WSJD Live Conference, Google's senior vice president of adverts and commerce Sridhar Ramaswamy has said (paywalled) that advertisers need to address the shortcomings of online ads within 'months'. "This is essential to our survival" said Ramaswamy. "We're talking about getting this in a time frame of months rather than years. We need to get going on this." Ramaswamy was referring to recent commitment from the advertising industry to halt the rise of adblocking services by addressing common reader annoyances such as autoplay video, overly complex and slow-loading content, and excessive tracking.
1 have ads limited to less than 25% of the page
2 stop cutting articles into index card sized chunks to increase ad slots
3 NO AUTOPLAYING VIDEOS (unless the page is for a single video)
4 no more than 3 videos per page
5 no POP under over in down up (or any of the 8 possible directions)
6 absolutely no mimicking SYSTEM level elements or hiding existing ones (gimme a proper close button that does so)
7 No Audio or Animations
When it comes to the Internet, the biggest problem they're going to encounter is that there is nothing in this world that advertising improves .
I've sat and tried to think of anything that advertising actually improves (in my mind at least). About the closest I can seem to get is movie trailers before a movie. And that's it. And I don't see how that would apply to websites.
There is no advertising anywhere that improves the web experience, thus users will always have an incentive to block it. It uses end-user and ISP bandwidth, so it actually costs the consumer (and everything in-between) for its delivery.
Anything that costs me money which detracts from the overall experience, even by a tiny bit, is going to get blocked when there is an easy technological means to do so. There is absolutely no way Google or anyone else can change that -- being less annoying is still infinitely worse than not being present in the first place.
Yaz
This exactly, though I don't mind images, and even a few frames of movement.
But Google upended advertising by doing less annoying ads than the competition, but targeting them well.
They remain relatively less annoying advertisers I think, but they should definitely lead by example.
Of course this benefits them, they're powerful data collection means they can do beat with the simple ads, simpler advertising will give them more market share.
Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
>"halt the rise of adblocking services by addressing common reader annoyances such as autoplay video, overly complex and slow-loading content, and excessive tracking."
Too late now, the damage is already done. Besides, more and more web sites are now just as annoying as the ads were with stupid an pointless moving/animated/scrolling content, overuse of numerous overlapping huge backgrounds and usually with transparency, pop-up everything, mouse-overs hidden over the whole page blocking the view of what you want to see, slide-ins, slide-outs, fadein/out on every object, etc, etc. I swear- in just one year the majority of sites are just FLOCKING to this stuff and even my fast machines are coming to a crawl loading and displaying these sites. It is a shame. I try to go places to research or buy things and find nothing but endlessly long pages full of nothing but marketing fluff and eye candy. There is barely any content anymore... the idea of adding ads back into that mix would be enough to push anyone over the edge.
Then you're not trying nearly hard enough.
The first thing I do when I land on a page is click on my blockers to identify any new trackers and ad companies, and make sure to block them.
Google's ad shit was among the first. There's no less than 3 Google domains which have been blocked on the page as I type this comment. Then I remove any cookies not already blocked.
If you think ignoring those social media sites means you aren't tracked on pretty much every web page, you're delusional. That crap is embedded in most web pages, so they track you even if you don't use them, unless of course you're actively blocking them.
Rest assured, Google is trying to make change because the number of people outright blocking ads is becoming noticeable. They don't give a crap about what users want.
And if you think Facebook and Twitter don't see what most people are doing, you need to look closer. It's actually kind of scary.
If you're not actively stopping them, they're watching you anyway.
Lost at C:>. Found at C.
With your clarification, you now appear to claim that all web search sucks. Now let's work on defining the problem in more detail: What do you want web search to do for you? And how are all the major search engines failing at it?