Google Wants Online Ad Improvement Within Months, Not Years (wsj.com)

An anonymous reader writes: Speaking at the Wall Street Journal's WSJD Live Conference, Google's senior vice president of adverts and commerce Sridhar Ramaswamy has said (paywalled) that advertisers need to address the shortcomings of online ads within 'months'. "This is essential to our survival" said Ramaswamy. "We're talking about getting this in a time frame of months rather than years. We need to get going on this." Ramaswamy was referring to recent commitment from the advertising industry to halt the rise of adblocking services by addressing common reader annoyances such as autoplay video, overly complex and slow-loading content, and excessive tracking.

Comments

Re:Google brokers 55% of ads, Facebook & Twitt

[Slashdot Junky]

If your numbers are correct, at least 30% of ads in circulation at any given time will never be presented to me. I don't use Facebook or Twitter, and neither appeals to me. Actually, as a general rule, none of the social web sies and services are of interest to me.