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Google Wants Online Ad Improvement Within Months, Not Years (wsj.com)
An anonymous reader writes: Speaking at the Wall Street Journal's WSJD Live Conference, Google's senior vice president of adverts and commerce Sridhar Ramaswamy has said (paywalled) that advertisers need to address the shortcomings of online ads within 'months'. "This is essential to our survival" said Ramaswamy. "We're talking about getting this in a time frame of months rather than years. We need to get going on this." Ramaswamy was referring to recent commitment from the advertising industry to halt the rise of adblocking services by addressing common reader annoyances such as autoplay video, overly complex and slow-loading content, and excessive tracking.
Well then the first thing Google should do is go back to text ads that didn't drag our poor browsers all over the damned web. You know, the actual reasonable ads that they put out once upon a time. That would be great.
I've fallen off your lawn, and I can't get up.
"This is essential to our survival" said Ramaswamy. "We're talking about getting this in a time frame of months rather than years. We need to get going on this."
And when advertisers do nothing, then what? A sternly worded blog entry?
Advertisers don't give a shit. That's why there's a problem in the first place
1 have ads limited to less than 25% of the page
2 stop cutting articles into index card sized chunks to increase ad slots
3 NO AUTOPLAYING VIDEOS (unless the page is for a single video)
4 no more than 3 videos per page
5 no POP under over in down up (or any of the 8 possible directions)
6 absolutely no mimicking SYSTEM level elements or hiding existing ones (gimme a proper close button that does so)
7 No Audio or Animations
When it comes to the Internet, the biggest problem they're going to encounter is that there is nothing in this world that advertising improves .
I've sat and tried to think of anything that advertising actually improves (in my mind at least). About the closest I can seem to get is movie trailers before a movie. And that's it. And I don't see how that would apply to websites.
There is no advertising anywhere that improves the web experience, thus users will always have an incentive to block it. It uses end-user and ISP bandwidth, so it actually costs the consumer (and everything in-between) for its delivery.
Anything that costs me money which detracts from the overall experience, even by a tiny bit, is going to get blocked when there is an easy technological means to do so. There is absolutely no way Google or anyone else can change that -- being less annoying is still infinitely worse than not being present in the first place.
Yaz
I never bothered with an ad blocker until the risk of getting malware delivered to me instead of an ad was made clear to me.
I can put up with annoying: I can filter ads very well mentally. I just look around them automatically.
But having malware delivered to my browser to exploit some security hole I never heard of? Intolerable!
No ads for me until the ad networks take responsibility for preventing malware and for the cost of cleanup if they deliver malware.
--PeterM
What grinds my gears, are these fucking pop up ads that appear on every fucking news article I click. Who is the retard that thinks that shoving a huge fucking modal html window over top the fucking article im currently trying to read is going to make me stop reading and focus on their shitty ad? Stop this fucking bull shit right fucking now. Put it at the top or on the side, and I'll probably see it eventually. But pop this in my face, and piss me off and theres no way I'm even considering buying your product, even if I'd actually want it.
"We had an ad-free internet once. We can have one again."
I wish that were true. Maybe it's possible.
I run a site for checker enthusiasts ... I've run it almost 11 years with weekly updates and no ads, not ever, not even one. I run it because I want to, and there are plenty of other people doing similar things. Do I feel the need to monetize it? It costs me $10 a month for hosting, and how much revenue could I realistically get? It's not worth ruining it for my readers, even if I could make a little money. The fun would be gone for me and for them.
That's what most of the internet used to be. There's still some of it left, but the percentage isn't high.
>"halt the rise of adblocking services by addressing common reader annoyances such as autoplay video, overly complex and slow-loading content, and excessive tracking."
Too late now, the damage is already done. Besides, more and more web sites are now just as annoying as the ads were with stupid an pointless moving/animated/scrolling content, overuse of numerous overlapping huge backgrounds and usually with transparency, pop-up everything, mouse-overs hidden over the whole page blocking the view of what you want to see, slide-ins, slide-outs, fadein/out on every object, etc, etc. I swear- in just one year the majority of sites are just FLOCKING to this stuff and even my fast machines are coming to a crawl loading and displaying these sites. It is a shame. I try to go places to research or buy things and find nothing but endlessly long pages full of nothing but marketing fluff and eye candy. There is barely any content anymore... the idea of adding ads back into that mix would be enough to push anyone over the edge.