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How GoDaddy's Quest For Respect Led To an Improbable Partnership With MIT (fastcompany.com)

harrymcc writes: GoDaddy, the world's biggest domain registrar, remains most famous for its tacky Super Bowl ads and controversial founder, Bob Parsons. But in recent years, the company was sold, hired a CEO from Microsoft and Yahoo, and has made a major effort to reinvent itself as a serious, uncontroversial, technologically-savvy outfit. And now it's partnered with MIT's Media Lab in an ambitious experiment--which I wrote about over at Fast Company--involving placing sensors around downtown Boston to collect big data that could help the small businesses which line the city's streets.

2 of 38 comments (clear)

  1. SOPA by Anonymous Coward · · Score: 5, Informative

    Don't forget they supported SOPA.

  2. Re:Sensors... by EmeraldBot · · Score: 4, Informative

    Trying to count how many people pass a point is hardly tracking, you moron.

    If you even bothered to read the article half a page down, you'd see there's a timelapse photography of visiting customers. This video is stored on a website we download. Ergo, they're storing videos of people walking by and saving them. And so, there's a permanent record of where these customers were at the time - and let's be honest, when are they ever going to delete this? So yes, you could track someone by seeing these videos, easily.

    Secondly, I did not say anything about whether I agree or not with these measures, I merely expressed surprise that in saying they want to be non-controversial, they immediately jump right into one of the most hot button topics in society today - privacy. I do disagree with it, yes, but that's not the point I made. Next time, maybe not whine on your gut instinct, Anonymous Coward...

    --
    "Set a man a fire, he'll be warm for the rest of the night. Set a man afire, he'll be warm for the rest of his life."