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Social Media and the Age of Microcomplaints (nytimes.com)

An anonymous reader writes: "Name an inequity, and it is highly likely that social media has helped call meaningful attention to it, if not started and hashtagged a movement," claims the NY Times. The article suggests people are much more willing to complain about meaningless issues now that they have a public audience. "The smartphone in particular has facilitated extemporaneous caviling. Irritations that the passage of time may have soothed can, in the moment, be immediately expressed to an audience." Further, an aggrieved social media post can lend more weight to a minor problem than the author ever intended, or than it deserved. An offhand tweet can lead to a nationwide media frenzy as people who aren't connected with a complaint's author lack perspective and emotional context for it.

16 of 119 comments (clear)

  1. Solution by Hognoxious · · Score: 4, Funny

    Just microignore them.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    1. Re:Solution by Ol+Olsoc · · Score: 4, Funny

      Just microignore them.

      That's a microagression! Not cool dude, not cool.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  2. Microaggressions... by Anonymous Coward · · Score: 5, Funny

    When I first read the term, I was confused. When I first read the tumblr about it, I was fluctuating between disgust and amusement.

    Now that I'm thinking about it, I think they have the term right. 1000 microaggressions makes a milliaggression, and 1000 milliaggressions form one standard aggression.
    Since most of us deal with dozens of aggressions each day, this provides a proper reference frame for just how blatantly sheltered and whiny anyone who counts microaggressions must be. Yes, all of you counting microaggressions, you can take my derision and disgust at your fragility as 1.13 milliagressions.

  3. Too many self-absorbed people by RogueWarrior65 · · Score: 5, Insightful

    There are far to many people walking around in a fog of narcissism thinking that everything is about them. Take, for example, that pretentious asshat that is Bono commenting on the Paris attacks saying that the terrorists were targeting music. News flash, Bono, this isn't about you.

    1. Re:Too many self-absorbed people by bluefoxlucid · · Score: 4, Insightful

      There are too many news articles about morons getting their panties in a twist over a Christmas sweater or a red cup.

    2. Re:Too many self-absorbed people by thedonger · · Score: 5, Insightful

      There are too many news articles about morons getting their panties in a twist over a Christmas sweater or a red cup.

      There are far more "news" articles about people getting the panties in a twist over a Christmas cup than there are people getting their panties in a twist over a Christmas cup.

      --
      Help fight poverty: Punch a poor person.
    3. Re:Too many self-absorbed people by AmiMoJo · · Score: 5, Insightful

      TFA is flamebait. The second link is about how the media whips it up into a frenzy, not individuals. The first link is just the standard attack on millennials, who instead of complaining to their spouses complain on Twitter. The worst part is that the millennials actually have the right idea, because they get results. Companies hate having their support issues done in public, because they can't just fob the customer off or ignore them.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    4. Re:Too many self-absorbed people by gstoddart · · Score: 4, Insightful

      Which is pretty much what the summary says ... a trifling thing gets a wide audience, and the fact that is gets a wide audience gives it a bigger audience.

      Basically social media is vacuous and self-referential, and the most trivial crap can get widespread attention for no good reason.

      I'm sure a tweet about some kid getting grounded can go viral and cause the entire world to start fretting over some kid who got grounded.

      Hell, it seems tailor-made to feed the careers of useless people like the Kardashians who are famous for ... well, nothing actually other than being famous and fucking famous people.

      --
      Lost at C:>. Found at C.
  4. Goes both ways by cdrudge · · Score: 5, Interesting

    Microcomplaints may make a mountain out of a mole hill, but it may also give management (or at least someone higher up the food chain) and opportunity to earn back business.

    Several years ago I ordered a mattress online at Sam's club. I waited for it to be delivered. And waited. And waited. After missing several dates it turns out that their vendor screwed up the order and it never even went into manufacturing despite being told that it had really been shipped. None of the CSRs at Sam's club or the vendor really cared about me or gave me any options other than keep waiting. Walmart Corporate got a hold of me after I posted several microcomplaints online and satisfied my situation much in my benefit within a few hours. Instead of losing my business forever (especially since a Costco just recently opened, they earned it back).

    1. Re:Goes both ways by Ol+Olsoc · · Score: 4, Insightful

      Walmart Corporate got a hold of me after I posted several microcomplaints online and satisfied my situation much in my benefit within a few hours. Instead of losing my business forever (especially since a Costco just recently opened, they earned it back).

      Those were not microcomplaints on your part. That was a legit response to bad service.

      A microcomplaint is something like getting all pissed off about the font on the mattress not being bold instead of regular. Or taking a snowflake off of a coffee cup and igniting a shitstorm.

      Or me complaining that microcomplaint annoys my spell checker.

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  5. Gamers Know All About This by Anonymous Coward · · Score: 4, Interesting

    An offhand tweet can lead to a nationwide media frenzy

    Like those tweets last year that kicked off the biggest video game moral panic since Columbine? Or would Slashdot prefer to keep singing that tune?

  6. Effect On Your Job by stonetony · · Score: 5, Interesting

    Social media has created a new scary norm where that "nationwide media frenzy" (mob mentality) is the prosecutor, jury, and judge and your employer's fear of reputational risk is the executioner.

    It doesn't matter if you are right or wrong. Logic doesn't apply - only perception management.

    The new, widely-embraced form of discrimination is having an opinion different than that of the mob. Our laws need to adjust to form adequate civil protections.

  7. Enjoying anger by RogueyWon · · Score: 4, Insightful

    I think a lot of this is driven by the fact that many people have realised, consciously or otherwise, that they enjoy being angry. That they get some sort of validation or self-worth from it.

    A few months back, I dropped out of participation in a TV/movies forum I'd been a member of for years, largely due to a growing trend in "hate watching". This is where people would pick a show they hated, sometimes for artistic reasons but more commonly for political reasons, watch it all the way through and post in great acerbic detail about everything they hated about it. This, of course, led to people who liked that show jumping in to defend it and launching their own retaliatory "hate watches" and meant that more or less every thread broke down into a flamewar.

    Previously, people had just not watched shows they didn't like beyond the first episode or two. Everything was a lot more live-and-let-live. Problem was, of course, the forum's moderators realised that the hate watch flamewars were producing masses and masses of page-views and therefore advertising views. So instead of trying to dampen things down, they did everything they could to encourage it.

    This is part of the problem; the current financial model for most of the web (and social media in particular) is based around ad-views. As anger and outrage lead to lots of page-views, the financial incentive is to keep people in a state of perpetual quivering outrage.

    That's just part of the explanation, of course. I'd look to colleges for most of the rest.

    1. Re:Enjoying anger by Kohath · · Score: 4, Insightful

      They realized that promoting grievances is a route to exercise unearned power over others. They "enjoy" it when it succeeds.

  8. Re:If New York Times complains about it... by mi · · Score: 4, Informative

    Darling, Slashdot is one of those forums, where ideas and arguments slightly bigger than what would fit on a bumper-sticker — or even a Tweet — are welcome. I suggest, you use that feature of the site next time you have something to say.

    --
    In Soviet Washington the swamp drains you.
  9. Re:If New York Times complains about it... by mi · · Score: 4, Interesting
    You're pretty fuckin' dense if you think anything is wrong with that blog post on calling black people "articulate".

    Said the man, oops, the person, whose idea of "articulating" a point is to add curse-words to his/her/its/their speech.

    isn't he the excuse you trot out for being allowed to say the n-word?

    I don't need no negro's permission to say "negro", thank you very much. The word simply means "black" — as in "Negro Lives Matter" — and, incidentally, that's exactly, how Blacks are called in Ukrainian, Russian, and a whole host of other languages. It is perfectly neutral.

    right-wingers need to keep their damn mouths shut when it comes to social justice issues

    Oh, wow, maybe, you are articulate, after all! In one phrase you managed to violate all the rules:

    I'm going on a hunger strike in protest — until Slashdot editors apologize and resign for fostering an environment, which allowed you to mentally-rape me with your angry speech. Safe Zone! Safe Zone! Safe Zone!!! Please don't hate...

    --
    In Soviet Washington the swamp drains you.