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Apple Looks To Introduce OLED Displays In iPhone Models From 2018 (thestack.com)
An anonymous reader writes: Apple is expected to integrate organic light-emitting diode (OLED) display technology in its iPhone handsets from 2018. The Cupertino-based giant will jump from liquid crystal display (LCD), which has been used in iPhones since 2007, to OLED – turning to suppliers like LG Displays, according to Japanese reports. The switch follows the steps of other smartphone makers such as Samsung and LG, which have both already integrated OLED technology in their mobile device ranges.
Hehe, I thought the same thing. But seriously: As I understand it, current iPhones use IPS (in-plane switching) displays, which, while more expensive offer superior color reproduction. I'd bet that by 2018 OLED will have caught up or exceeded IPS in this regard and therefore it makes sense to switch at this time.
If it acquires resources on instantiation like a duck, then its a shared_ptr<Duck>
I'm actually a fan of OLED displays when they're perfect, yes, even the bright colors.
But dammit it's hard to find a really good *actual* OLED display in an *actual* unit.
Went through five phones before I got a Note 4 with a good display. Went through four Galaxy Tab S units to find a good one new out of the box. Let's see, what are the problems encountered in the various and sundry displays?
- Strong yellow cast, like ridiculously strong
- Pink/green gradient, usually from corner to corner, with "white" only in display center
- Uneven brightness, i.e. dark "splotches" on white backgrounds or "dark gradients" at one edge of the screen to about 1-2" in from bezel
- Terrible pixelation/pixel noise at low brightness, not unlike digital camera "noise" in low-light exposures
- Burn-in (even in supposedly factory-new devices)
Either QC or the production process or both appear to be nearly fatally flawed for Samsung, and they're currently the biggest shipper of OLED screens in gadgets, and have had years of experience. You'd think they'd have it sorted out by now.
I love the *potential* of OLED, but it seems like for the most part right now, attempts to actually ship them in consumer devices leave a lot to be desired.
STOP . AMERICA . NOW
> Only a sucker buys products from a company that boasts of a high markup on their products.
How does this follow? Nintendo and Apple are both famous for this- their per unit profit is always a record high within the industry.
Nintendo has had this policy since at least the 80s, and Apple since right about the time they stopped being broke as all hell.
So why would you be happy to be ripped off? You aren't- but you might be happy to:
1- Pay money to a company who is trying to *make money in a market*. When you see someone come along and give away their product, like Microsoft, this isn't charity- it's an attempt to grab marketshare. Do they want the marketshare just to drive out the competition? What's next after that? Once you injure Nintendo, do they keep selling at a loss? Most phones are Android, and a lot are priced sub commodity- what's their business model, because it obviously isn't selling you a phone, right?
2- Pay money to a company that is rewarding itself by selling to consumers instead of monetizing them, betraying them, or monitoring them. If the hardware is the loss leader, do they just want to get you subscribed to something so that they can pile on adware, bloatware, and crapware endlessly, and now you are locked into their product? Buy an iphone, it has all the stuff an iphone comes with. Buy and Android and start trying to remove all the vendor crapware, that varies from place to place.
3- Pay for a status symbol.
(1) and (2) are fully and completely rational. (3) is usually not rational, but it's still a reason.
Now, many Androids are sold at profit, and many vendors are honestly trying to earn money by selling you a product- but some are not.
As one final note in (1) and (2)- this isn't some vague "vote with your dollars" thing that maybe benefits society eventually- this benefits you personally immediately, because the company you just bought the product for is heavily motivated to please you and keep you around. If you buy and iphone and never buy a single app or anything, Apple loves you. If you buy a break-even or sell-at-loss phone, and then don't ever buy stuff, you're basically playing a "freemium" game- the devs have every motivation to dick you around until you open wallet. But unlike a freemium game, this is not obvious to most buyers- they don't realize they are "freeloading" and that the company is looking for ways to make them either become a real user, or gtfo to another brand.
Anyway, "high profit margin" doesn't only mean "you're getting ripped off". It can, and whether Apple products are worth their "Apple Tax" is certainly not any manner of given.
Apple is going to do in 2018 what others have done in 2013, 2014, and 2015.
What is news is this:
Apple is no longer a trendsetter, an innovator, a company that others seek to follow.
Apple is a follower, a duplicator, the ass on the donkey of innovation.
E
My guess is that Apple will move to a quantum dot LCD on the iPhone 7. The main tangible advantage of these is that they are more efficient than existing displays that use RGB filters, which will mean they can make the phone a bit thinner (or more battery life, but then again this is Apple). They also can have better colour performance, which I imagine Apple will heavily tout, despite most people not really caring.
After that they will move to OLED, since this will allow them to go even thinner.
For the iPhone 7 I imagine they will:
iPhone 7S will probably just have wireless charging after all these years.