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Providing Addresses for 4 Billion People Using Three Words (mondaynote.com)

HughPickens.com writes: 75% of the Earth's population, i.e. four billion people, effectively "don't exist" to modern computer systems because they have no physical address. The "unaddressed" can't open a bank account, can't deal properly with a hospital or an administration, and can even struggle to get a delivery. Now Frédéric Filloux writes at Monday Note that What3Words, a London startup, is seeking to solve this problem by providing a combination of three words, in any language, that specify every 3-meter by 3-meter square in the world. Each square has a 3-word address that can be communicated quickly, easily and with no ambiguity. Altogether, 40,000 words combined in triplets label 57 trillion squares. Thus far, the system has been built in 10 languages: English, Spanish, French, German, Italian, Swahili, Portuguese, Swedish, Turkish and, starting next month, Arabic. All together, this lingua franca requires only 5 megabytes of data, small enough to reside in any smartphone and work offline. Each square has its identity in its own language that is not a translation of another.

Messy addressing systems have measurable consequences. UPS, the world's largest parcel delivery provider, calculated that if its trucks merely drove one mile less per day, the company would save $50m a year. In United Kingdom, bad addressing costs the Royal Mail £775m per year. "One might say latitude and longitude can solve this. Sure thing. Except that GPS coordinates require 16 digits, 2 characters (+/-/N/S/E/W), 2 decimal points, space and comma, to specify a location of the size of a housing block," writes Filloux. "Not helpful for a densely populated African village, or a Mumbai slum." The system is already being used to deliver packages in the favelas in Brasil with Cartero Amigo, solar lights to the Slums in India with Pollinate-Energy and mosquito traps in Tanzania with in2care. For What3Words, the decisive boost will come from its integration in major mapping suppliers such as Google Maps or Waze.

42 of 393 comments (clear)

  1. More likely to be used by drones than post offices by WarJolt · · Score: 3, Insightful

    I can't imagine this being useful for a post office in developed countries. Drones on the other hand, are going to deliver packages in a back yard and if you can tell the drone search for a place to drop a package in a 3m by 3m square that's definately useful. Especially if there is a designator nearby to better pinpoint the landing zone.

  2. Re:inefficient by bunratty · · Score: 5, Interesting

    Inefficient for a computer, but very efficient for a person, who has significant dedicated hardware for language processing. That's why using combinations of words makes a good password for a human to remember, but hard for a computer program to crack. https://xkcd.com/936/

    --
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  3. 75% by Nidi62 · · Score: 3, Funny

    75% of the Earth's population, i.e. four billion people, effectively "don't exist" to modern computer systems because they have no physical address. The "unaddressed" can't open a bank account, can't deal properly with a hospital or an administration, and can even struggle to get a delivery.

    Because those Kalahari tribes are really desperate to receive pre-approved credit card spam, hospital bills, and their Amazon Prime deliveries.

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    1. Re:75% by suutar · · Score: 5, Insightful

      probably not, but being able to easily express which watering hole they're camped next to this week may be useful for the guy hauling ebola vaccine doses.

  4. Re:So much better by peragrin · · Score: 4, Insightful

    It is not a great solution. What happens when you don't live at ground level but on the second , third or 100th floor?

    It doesn't factor in altitude.

    At least in gps you could add altitude easily enough.

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  5. Re:More likely to be used by drones than post offi by gstoddart · · Score: 4, Insightful

    I can't imagine this being useful for a post office in developed countries

    Well, think this is an example from TFA (Japanese characters removed):

    Here is just one example, an address in Tokyo.
    100-8994 (zip code), (Tokyo-to, i.e. Tokyo prefecture or state) (Chuo-ku, i.e. Chuo Ward) (Yaesu 1-chome, i.e. Yaesu district 1st subdistrict) (block 5 lot 3), (Tokyo Central Post Office).

    Apparently, in some places addresses can get pretty screwed up.

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  6. Re:Not that much better by Fwipp · · Score: 2

    Sure, but how much brain space does it take to remember "58.169564, -153.170992" versus "leave aura corrugated"?

    We're not computers - we remember words and phrases much better than we remember arbitrary number strings. How many bits it takes to store that information in a computer is irrelevant.

  7. Re:So much better by suutar · · Score: 2

    Then you add "unit N", like you do now.

  8. Re:More likely to be used by drones than post offi by suutar · · Score: 2

    Japanese addresses are so generally screwy that it is normal behavior to draw maps when giving directions.

  9. Not that stupidity again by Anonymous Coward · · Score: 2, Interesting

    Do you know what the real "lingua franca" is? Numbers. And numbers don't need a fancy encoding that requires the use of a computer to map it back to actual location information.

  10. Re:inefficient by Anonymous Coward · · Score: 3, Insightful

    Not when someone in the US has to speak these 3 words to someone whose primary language isn't English.
    Words become much harder to comprehend over the phone with someone in India when they are used out of context.

    Also, what problem are we trying to solve?
    "People without addresses can't open bank accounts"
    Well this isn't an address. And people without addresses can't get mail so why would the bank accept this as an alternative.
    How could someone ever prove they lived at this 3 word address.

  11. Re:So much better by gstoddart · · Score: 2

    As has been pointed out, some of these places are things like the favelas in Brazil ... there's no numbering, it's a chaotic mass of shacks.

    The whole point of this is there often isn't a street name, or a street number, or a street, or anything which could otherwise be thought of as an address.

    But, hey, keep thinking your 'simple' fix of just including the unit number actually has anything to do with a complex problem.

    --
    Lost at C:>. Found at C.
  12. Hah. Article's lead image screws up the concept by wonkey_monkey · · Score: 4, Funny

    http://www.mondaynote.com/wp-c...

    Nice job, dingbat. Your image shows an address collision within about 500 metres.

    And you need to learn about drop shadows, or at the very least adding outlines to text.

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    systemd is Roko's Basilisk.
  13. what about elevation? by danbob999 · · Score: 2, Insightful

    In a high rise residential building, 3x3 meters isn't precise enough. We also need to know elevation.

    1. Re:what about elevation? by CelticCoder · · Score: 4, Informative

      Good question. According to their FAQ at http://what3words.com/faq/#tog... "Most postal or address systems only work in 2D (e.g. ZIP codes or postal codes in the UK). These always need additional information to specify height: e.g. Flat 6, 5th floor, 12 Lonsdale Road. With what3words, we recommend a similar approach, e.g. Flat 6, 5th floor, jelly.translated.sadly" That kinda makes sense. If you knew the elevation was 20 meters, is that 4th or 5th floor? So adding text to the address is a good solution.

  14. Re:inefficient by wonkey_monkey · · Score: 2

    The point can be found at highway.treble.lemon, and you completely missed it.

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  15. Re:Not that much better by Sowelu · · Score: 4, Funny

    Besides, everyone can use a healthy reminder not to decorrugate their aura.

  16. Re: inefficient by Anonymous Coward · · Score: 2, Funny

    You're just mad because your square is Poopy Smelly Fart.

  17. Re:inefficient by Anonymous Coward · · Score: 2, Funny

    Klaatu, Verata, Nickto.

  18. Ring the Doorbell FFS by nukenerd · · Score: 2

    bad addressing costs the Royal Mail £775m per year.

    So how will this system solve that? A sender can still give a bad address. Most badly addressed mail that I nevertheless get has the postcode wrong, a fairly arbitrary set of letters and numbers. This new system is a totally arbitrary set of words. People do not remember post codes - they copy them from an address book, incoming letter, or database and can copy it wrongly. Likewise, people are not going to remember these word triplets (I've got 50 Xmas cards to send), they will copy them from an address book, incoming letter, or database and can still copy it wrongly. Get one word wrong (I gather pluralisation matters) and it will go to Timbuctoo instead of Kansas.

    It would save the Royal Mail and other couriers a lot if their guys actually rang my doorbell when they arrive instead of just posting a "You were out" card through - they seem to have a phobia about it. But I live in a remote scenic area and I think they like the idea of a second morning's relaxing drive this way instead of fighting city traffic the following day.

  19. Re:So much better by TurboStar · · Score: 3, Insightful

    It is not a great solution. What happens when you don't live at ground level but on the second , third or 100th floor?

    If you live in a 100 story structure then you already have an address. This isn't meant to solve problems of another kind.

  20. No address by Anonymous Coward · · Score: 3, Funny

    What an idiotic system. There already exists a solution to this problem.

    Generate an IPV6 address for each 3x3 square. Encode the same address in a chip and implant this chip in each individual who is allowed to occupy the 3x3 space. Any person whose implanted chip does not contain the correct address may not occupy that space and will be subject to immediate detainment and questioning. We can also look into walling off each 3x3 square so that no illegal square immigrants come in.

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    Donald Trump

  21. Re:More likely to be used by drones than post offi by MindStalker · · Score: 2

    Whichever one you want.
    what3words is a word -> lat/long service. It works extremely well for lat/long information. Perfect for saying where your geo-cache is, or even telling people where to meet in the park, or approximately where you are in some rural area. Its not a replacement for an actual address, but certainly can help if you don't have an actual address.

  22. Re:So much better by fuo · · Score: 2

    Or the shifting continental plates... I saw an article yesterday promising a cure to aging within 5 years, therefore I need my mailing address to be valid for >1m years.

  23. Re:Not that much better by MiniMike · · Score: 4, Funny
  24. Re: by Anonymous Coward · · Score: 5, Informative

    Klaatu, Verata, Nickto.

    barada! for Gods sake man, it's barada!

  25. Cool but looks too closed/proprietary by bongk · · Score: 5, Insightful

    This seems like a cool idea, but are we really going to get the world to start using an algorithm for determining location that appears to be proprietary and closed-source? I was looking to find specifically how it works and as far as I can tell you can only implement this by downloading apps or APIs from what3words, and their closed code will do all the work mapping locations to words and vice-versa.

    Why would anyone build any type of important solution or process on top of this and have their hands tied to this one vendor to use it going forward. Its not like you could upgrade or convert to a different process later if your plan was to get people to use this new method for specifying their location.

    1. Re:Cool but looks too closed/proprietary by akpoff · · Score: 3, Insightful

      There are also the questions of long-term viability of the company, patents and copyright issues on the three-word locations. On their website they promise the tech will always provide free ways for individuals to use it. And in the case the company can no longer maintain the technology (or find another company to do so), they also promise to release the technology and code into the public domain.

      what3words will always be free for individuals to use on our own site and apps. If or when we do charge for access to our web API or offline SDK, there will always be ways to use them for free.

      In particular, we intend to support fair and equitable use of our core addressing technology. We employ a fee structure that provides qualifying organisations with a range of free and discounted usage plans, in addition to country-based pricing. Qualifying organisations will include humanitarian and not-for-profit entities in any country, and regional and national government and associated organisations registered in countries that fall under the World Bank Low-Income Country (LIC), Lower-Middle-Income Country (LMIC) or Upper-Middle-Income Country (UMIC) categories. Discounts are based on world economic indicator data compiled and published by the World Bank.

      Furthermore, we understand that organisations whointegratewhat3words need assurances about the long-term viability of the technology.

      Our goal is for what3words to become a global standard for communicating location. At the moment, the core what3words algorithms and data are not in the public domain. In the future, we may release some or all of our source code â" we will continually evaluate the business case for doing this.

      In the meantime, we commit to the following:

      If we, what3words ltd, are ever unable to maintain the what3words technology or make arrangements for it to be maintained by a third-party (with that third-party being willing to make this same commitment), then we will release our source code into the public domain. We will do this in such a way and with suitable licences and documentation to ensure that any and all users of what3words, whether they are individuals, businesses, charitable organisations, aid agencies, governments or anyone else can continue to rely on the what3words system.

      Promise on pricing page.

      That's a lot of promising.

      I really like the idea but I'd like to know it's free and open for everyone to use without limitation. Like many things, the market will ultimately decide its fate.

    2. Re:Cool but looks too closed/proprietary by Kjella · · Score: 2

      What the fsck is their technology anyway?

      Encode like this except with 0.0002 degree precision = 50,000 offsets instead of 10,000,000 so it fits in a short. You now have a 2+2+2 = 6 byte = 48 bit coarse representation of a coordinate. Take a dictionary, number words 1-2^n in binary. I'd say n=16 for 65536 of the 171,476 in the Oxford English Dictionary. You now have 3*n = 48 bits of data. Map. Done. Seriously, that's all.

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  26. I think many are missing the point by Ozzymanii · · Score: 2

    Granted, this is not a perfect system. As some have already stated, it dot not address elevation, and the words are not in a predictable order. This is not supposed to replace GPS, it is, in a small, easily *PRINTABLE* or storable form, a way to refer to places that don't have conventional addresses, and do it in a way that a person can easily remember. This is invaluable for hikers, campers, archeologists, doctors, aid agencies. Pretty much anyone that needs to find a place in the back of beyond, or convey a location in the back of beyond easily. As as to elevation, should the need arise, it is fairly easy to tack on "3rd floor" or "10 meters up" to the address to get an exact point in the universe.

  27. Hilarity ensues! by juancn · · Score: 2

    So I checked the site, and the tree words that it picks for the location it guessed I was at are "meto.pienso.coger", which in Argentinian Spanish would translate to something like: "I put (something) in. I think. To fuck" Somebody didn't think this through.

    1. Re:Hilarity ensues! by Jon+Abbott · · Score: 2

      Agreed. I looked and some poor schmuck three hours north of Brisbane, Australia has the address "riding.hustlers.hotel". No joke.

  28. Oblig by jxander · · Score: 4, Funny

    You live at horse.battery.staple, correct?

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  29. Re:inefficient by fibonacci8 · · Score: 3, Funny

    "Look, maybe I didn't say every single little tiny syllable, no. But basically I said them, yeah." Also, the developers of EverQuest have their own take on it: http://everquest.allakhazam.co... Check the prompt just before receiving a tattered cloth note.

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  30. Re:inefficient by Phreakiture · · Score: 2

    Either one can be proved the same way: Address a piece of mail to it, and then ask me to produce it in person a week or so later. That will suffice to prove that the address can lead content to me. Anything further, that can't be proved about the address, is outside of the scope of an address's purpose.

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  31. Re:inefficient by sehlat · · Score: 2

    I'm impressed by the idea, but it won't be fully realized until the language set includes Klingon and Elvish.

  32. Wrong order by Daetrin · · Score: 2

    "The 'unaddressed' can't open a bank account, can't deal properly with a hospital or an administration, and can even struggle to get a delivery."

    Putting a "can even" or "can't even" at the end of a list implies that that last option is especially surprising or shocking. However in this case struggling to get a delivery is pretty much a no brainer.

    If you want someone to send you something, the person you're asking needs to know where to actually send it. If you can't accurately describe where you are then they have no way to get to you.

    Opening bank accounts or going to a hospital on the other hand are things that shouldn't actually require you to have a permanent place of residence, labeled or not.

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  33. Re:inefficient by lgw · · Score: 2

    "Three, sir!"

    "Third! Third would act as a checksum!"

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  34. Re:inefficient by Impy+the+Impiuos+Imp · · Score: 2

    DAMMIT! I am at penis.turtle.fatass.

    Who thought this shitty system up?

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  35. Re:inefficient by TapeCutter · · Score: 2

    Yes the initial choice of the word combination is arbitrary. Having worked on a (massively expensive) project that merged several national address databases, I think this idea is brilliant. Address databases are created for different purposes, eg: council is only interested in property numbers (lot number), post office is only interested in the letterbox (street address), utilities are interested in access points (easements). For a normal house on a normal house lot the data in the different databases refers to the same location, for something like an office inside a football stadium, things get very confusing. When you get down to details, the number of variations as to how people enter an address into a free form text field is mind boggling. The system they propose fits inside a 10mb file, it's easy for humans to remember, easy for computers to manipulate, and would be a vast improvement on what is already our there.

    The obvious problem is getting everyone to use it, as they say in their video it would need to be added to services such google maps and integrated into GPS apps. Places like Africa, India, SE Asia, even outback communities here in Oz would benefit greatly.

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  36. Re:inefficient by ttucker · · Score: 3, Insightful

    Even latitude/longitude coordinates give you some clue at all about where they are, which is all this system is attempting to crudely replace.

    Where is 'correct . battery . staple'?

    Is it near 'stupid . coordinate . system'?

  37. Re:inefficient by liquidsin · · Score: 3, Funny

    "stupid.coordinate.system" wasn't found, but "silly.mapping.system" is in northern Texas, between Lubbock and Amarillo.

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