Microsoft Will Resume Pushing Windows 10 To Machines With Win7, 8.1 (computerworld.com)
LichtSpektren writes: After previously apologizing on October 16th for forcing Windows 10 on some users of Windows 7 and 8.1 via the Windows Update mechanism, Microsoft disabled the default update option for Windows 10, so that users eligible for the new OS would have to opt in manually. Gregg Keizer at ComputerWorld reports today that Microsoft will soon switch the default option back to "on" again, possibly as early as tomorrow's "Patch Tuesday" update. Users who do not want Windows 10 are strongly advised to turn off automatic updating to avoid accidentally installing the OS.
I've been through the upgrade process twice now. I also have a PC that Microsoft was pestering me for a long time to upgrade. It's simply not true that you can go ahead and install Windows 10 without user intervention. (Additionally, how do you "accidentally download" something that's already downloaded? That's a major complaint most of us have about GWX, it downloads Windows 10 without asking us, filling up around 5Gb of our disks.)
You are not alone. This is not normal. None of this is normal.