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Apple Purchases Software Company To Read Users' Expressions (thestack.com)

Posted by timothy on from the what-were-they-thinking? dept.

An anonymous reader writes: Apple's first disclosed acquisition of 2016 is software company Emotient, which specializes in reading users' expressions while they operate computers. Emotient uses AI software to break down micro-emotions shown on each face in a video frame and quantify it into three indicators: is the subject paying attention to the advertising, are they emotionally engaged, and are they showing a positive or negative emotion? The faces are pixelated to provide user anonymity without sacrificing the expression.

1 of 56 comments (clear)

  1. "Siri, tell me I'm special." by Pseudonymous+Powers · · Score: 0, Flamebait

    Wait, Apple wants to know what expression their users have while they're using Apple products?

    I could have saved them some time and money: It's smugness.