Apple Purchases Software Company To Read Users' Expressions (thestack.com)

An anonymous reader writes: Apple's first disclosed acquisition of 2016 is software company Emotient, which specializes in reading users' expressions while they operate computers. Emotient uses AI software to break down micro-emotions shown on each face in a video frame and quantify it into three indicators: is the subject paying attention to the advertising, are they emotionally engaged, and are they showing a positive or negative emotion? The faces are pixelated to provide user anonymity without sacrificing the expression.

Comments

Nothing About Software Quality

[Anonymous Coward]

So, in keeping with Crapple's completely anti-consumer stance, this is all about determining if the victim of their heinous stream of mindless advertising is sufficiently obedient.

Remember when Seinfeld used to mock the various drug commercials that portrayed the consumer as a two dimensional figure with an open mouth? The pills would be depicted as entering the mouth and being dissolved by a completely passive body.

Crapple wants its victims to consume content, and "engage" with the garbage spewed out of their devices.

They are not supporting software use for constructive purposes. They are not trying to improve their development tools, or any other aspect of their User Experience.

Just shut up and consume. Crapple will decide what to feed you!