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Apple Purchases Software Company To Read Users' Expressions (thestack.com)

An anonymous reader writes: Apple's first disclosed acquisition of 2016 is software company Emotient, which specializes in reading users' expressions while they operate computers. Emotient uses AI software to break down micro-emotions shown on each face in a video frame and quantify it into three indicators: is the subject paying attention to the advertising, are they emotionally engaged, and are they showing a positive or negative emotion? The faces are pixelated to provide user anonymity without sacrificing the expression.

6 of 56 comments (clear)

  1. Re:Paper covers rock by gweihir · · Score: 2

    No idea. I have black electrical tape over all of them, including ones from customers and the front-camera on my mobile phone. I would also disable the microphones, but that usually requires a lot more effort.

    --
    Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
  2. Re:Paper covers rock by Anonymous Coward · · Score: 2, Informative

    One of the Snowden leaks was of a photo of a government official naked (sexual?) taken with the phone camera. Some are self taken, some are taken covertly. I assume you're smart enough not to take pictures of yourself in a bra snorting coke if you're a politicians! Since GCHQ or NSA could simply leak that to the press if you ever pissed them off, but your phone is with you all the time. But then somehow those pictures end up on British newspapers!

    People think the phone is off when the screen is off, and don't realize the camera can be recording all the time. The mic also is listening all the time, and GCHQ's "smurf" suite of software lets them turn on a phone, record video, audio, grab all data, and the "Wilson Doctrine" (a legal principle that stopped GCHQ spying on Parliament) was removed this year too.

    Smurf software:
    http://www.theregister.co.uk/2014/05/14/gchq_privacy_international/

    Some background on Snowden leaks on politicians photographs:

    http://www.spiegel.de/international/world/how-the-nsa-spies-on-smartphones-including-the-blackberry-a-921161.html

    "The results the intelligence agency documents on the basis of several examples are impressive. They include an image of the son of a former defense secretary with his arm around a young woman, a photo he took with his iPhone. A series of images depicts young men and women in crisis zones, including an armed man in the mountains of Afghanistan, an Afghan with friends and a suspect in Thailand."

    "No Access Necessary"

    "All the images were apparently taken with smartphones. A photo taken in January 2012 is especially risqué: It shows a former senior government official of a foreign country who, according to the NSA, is relaxing on his couch in front of a TV set and taking pictures of himself -- with his iPhone. To protect the person's privacy, SPIEGEL has chosen not to reveal his name or any other details."

  3. Re: I hope they didn't pay too much by ememisya · · Score: 3, Funny

    Hey! Watch those micro-aggressions!

  4. Fuck adverts by ledow · · Score: 2

    Tie it into the user experience.

    When iCloud went down the other month, I had 500 iPads totally useless, because it forced you to sign in (even if you were already signed in or didn't want to sign in), refused any valid sign-in you gave it, and then repeated that ad nauseum. To the point that we just switched them all for the entire day.

    Similar things happen all the time with app installs, even with full Cisco Meraki MDM, and the initial setup? Fuck, don't even get me started.

    Maybe if it detects a confused or angry expression it should just shut the fuck up and let you carry on? Or present that hidden "Remember my answer" or "No to All" option that Apple seem to NEVER want to implement on anything.

    1. Re:Fuck adverts by AHuxley · · Score: 2

      Think of eyes tracking over a long list of decades of poster art for movies. The brand likes what artwork got a person to stop scrolling, stop, start reading a synopsis and even track the "look" at the rent/buy area of the gui.
      All that can help create per generation, age group or faith or region ready art or other ways of drawing people in.
      Was the art work in that part of the world too graphic, new or suggestive? Was the art work too dated for an emerging demographic? A brand can then track how its products are considered not just by gui mouse tracking, touch or final actual payments.
      Was a title rejected by activists but on average people seemed fine with looking at the book or movie when in private?
      Is their a very real public, wide spread, national grass roots dislike over a topic or title or issue?
      With face tracking that can be done for people watching political leaders, new brands, old products, using services.. the list of deep emotional feedback has value, even if no real gui interaction is made.
      ie cover any webcam, turn off any mic that ships with any future computer :) Aspects of conversations in a room around the computer will be fair game soon too.

      --
      Domestic spying is now "Benign Information Gathering"
  5. I wonder if... by LordHighExecutioner · · Score: 2

    ...before selling the company they used their software to read the emotions of Apple's representatives.