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Netflix Executive Admits a VPN-Blocking Policy Might Be Impossible To Enforce (theglobeandmail.com)

An anonymous reader writes: Netflix's chief product officer Neil Hunt has admitted that the company has 'no magic solution' to subscribers who use VPNs to access content not licensed for their geographical region, commenting that 'It's likely to always be a cat-and-mouse game'. Hunt notes that Netflix can only rely on lists of VPN IP addresses, and that these can easily be changed. However since Netflix subscribers pay for the service via geographically linked credit and debit cards, this article wonders if Netflix really believes that hundreds of thousands of their subscribers are permanently in migration or on holiday — and also that venerable old VPN IP addresses — ones so well-known that they are routinely challenged by services such as CloudFlare — never seem to have any trouble connecting to a Netflix account.

10 of 172 comments (clear)

  1. Netflix doesn't care by Fwipp · · Score: 5, Interesting

    Netflix doesn't care if people outside the Approved Content Zone are watching (and paying). They only have to pretend to care, to appease the other corporations they're licensing media from.

    1. Re:Netflix doesn't care by xxxJonBoyxxx · · Score: 5, Insightful

      ^^^ This. Plus the smart ones realize that that someone paying $8/month is the best they'll get: if they cut them off at the knees, we, I mean they, will just go back to being 100% pirate.

    2. Re:Netflix doesn't care by The-Ixian · · Score: 4, Insightful

      As a matter of fact, at some point in the last year or two, Netflix went to a "per screen" subscription model.

      This implied (to me anyway) an acknowledgement of the fact that people share accounts with friends and family.

      Instead of putting a damper on account sharing, they used the opportunity to offer different screen numbers at different price points.

      They could have started banning accounts or locking to a particular IP or something, but they didn't take the heavy handed approach.

      It was a really smart move and shows that they are flexible.

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      My eyes reflect the stars and a smile lights up my face.
    3. Re:Netflix doesn't care by lgw · · Score: 5, Insightful

      No, I'm sure Netflix doesn't care -- probably because they know they can't do anything about it, and because it's not really hurting their bottom line.

      The Netflix CEO recently gave a speech as CIS where he said "sharing is good". They're happy with multiple people watching a screen, they're happy with parents sharing their password with kids (and the multi-screen option looks cheap to me), because they know people would rather have their own accounts, and likely will when they stop being broke students.

      I think he gets it.

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      Socialism: a lie told by totalitarians and believed by fools.
    4. Re:Netflix doesn't care by SimonTheSoundMan · · Score: 4, Informative

      Apple does the same with movies and TV programmes purchased through iTunes. Went to America, purchased a few films to watch, with my British iTunes account. Get home, cannot watch them as soon as I connect with a British IP. Go back to America, all is fine.

  2. Who wants geo-blocking? by Ost99 · · Score: 4, Insightful

    Netflix wants global license deals for the content, they have no self interest in blocking VPN users.

    Netflix will do just enough to make sure they don't get content pulled by the content owners or jeopardize future content deals. If they can convince the content owners that the VPN problem cannot be solved, all the better for both Netflix and the users.

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  3. What if you're on US "soil" abroad? by mitcheli · · Score: 5, Interesting

    I had to use VPN's to watch my properly paid for Netflix account while I was stationed overseas on a US Military Base. For all intensive purposes, I was on US soil (meeting geographic requirements), using a US leased commercial provider and was a US serviceman using a US form of payment. How much more US can I be besides being on the mainland? Yet, my access was blocked. One VPN later and my viewing was restored. Sometimes we need VPN's to make it all work.

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    Select from tblFriends where interesting >= 4;
    1. Re:What if you're on US "soil" abroad? by lgw · · Score: 5, Funny

      For all intensive purposes, I was on US soil

      Given you were on a base, I assume you meant "for all in tents, and porpoises".

      --
      Socialism: a lie told by totalitarians and believed by fools.
    2. Re:What if you're on US "soil" abroad? by Anonymous Coward · · Score: 5, Funny

      You even munged "for all intents and purposes" like an American. If that's not good enough for Netflix, then I don't know what is.

    3. Re:What if you're on US "soil" abroad? by 110010001000 · · Score: 4, Funny

      What a looser. I'll bet he could care less.