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Universal To License Music To SoundCloud In Streaming Deal (thestack.com)

An anonymous reader writes: Universal Music Group has agreed to license its music to online audio platform SoundCloud – a major step for the popular startup, which has struggled to receive legitimate recognition in the industry. SoundCloud will enjoy access to Universal material, including work from top global artists signed to the label such as Adele, Taylor Swift and Kanye West. Conversely Universal will be able to access SoundCloud's advertising, analytics and data tools with the aim of increasing revenue streams and bolstering fan/artist engagement.

49 comments

  1. Expect the Republicans to... by Anonymous Coward · · Score: 0

    shut this down! Their kind hates music.

    1. Re:Expect the Republicans to... by 110010001000 · · Score: 2, Insightful

      Well if Kanye West, Adele, and Taylor Swift are considered to be music it might be time to agree with the Republicans!

    2. Re:Expect the Republicans to... by lucm · · Score: 2

      Well if Kanye West, Adele, and Taylor Swift are considered to be music it might be time to agree with the Republicans!

      Since you're such a sophisticated listener, can you provide a list of what you personally consider to be "music"?

      --
      lucm, indeed.
    3. Re:Expect the Republicans to... by Anonymous Coward · · Score: 0

      Adele is talented, I'll give you that.

    4. Re:Expect the Republicans to... by 110010001000 · · Score: 1

      Wham! is good.

    5. Re:Expect the Republicans to... by ZipK · · Score: 1

      Expect the Republicans to... shut this down! Their kind hates music.

      No they don't. They love to co-opt music whose meaning they don't understand and use it without permission at political rallies.

    6. Re:Expect the Republicans to... by lucm · · Score: 1

      You remind me of a former mother-in-law. She'd run off at the mouth, bashing those Bravo reality TV shows because they're such an easy target, but when someone would ask what kind of TV shows *she* liked she would hide behind a lame joke because she was afraid to be mocked.

      Coward.

      --
      lucm, indeed.
    7. Re:Expect the Republicans to... by thegarbz · · Score: 1

      Well if Kanye West, Adele, and Taylor Swift are considered to be music it might be time to agree with the Republicans!

      Haters gonna hate!

    8. Re:Expect the Republicans to... by LaurenCates · · Score: 2

      "Talented" is a subjective metric.

      I think she's whiny. And apparently, has a thing for writing songs that are creepy and stalker-y. Which wouldn't even be so bad (good songs have been written about stalking someone), except it's played off the same way as Twilight being played off as "romantic".

      --
      Some people don't believe in fairies. I don't believe in The Patriarchy.
    9. Re:Expect the Republicans to... by 110010001000 · · Score: 1

      Dude, chill out. I'm sure you think Kanye West is very a very talented musician. You remind me of a 13 year old girl.

    10. Re:Expect the Republicans to... by Anonymous Coward · · Score: 0

      Joe Ford - Moving On
      Frequent - Tail Chaser
      Spire - Shift
      Naden - Amaranthus
      deadmau5 - I Remember
      Dimension - Coral Reef
      Arty - Hope

      try electronic music, aka music actually makes use of 21st century technology & skill with melodies
      and timbre variations a bit more abstract and complex than a 3-sec kate perry loop.

    11. Re:Expect the Republicans to... by lucm · · Score: 1

      I didn't say that Mr West was or wasn't a talented musician. I'm just waiting for you to man up and mention stuff you like, not just stuff you don't.

      Double coward.

      --
      lucm, indeed.
    12. Re:Expect the Republicans to... by lucm · · Score: 1

      Thanks, I created a channel on Pandora and added those in there. I'm usually more of a Bob Seger person lately but it's good to have a bit of variety.

      --
      lucm, indeed.
  2. The question everyone has: by Anonymous Coward · · Score: 0

    Is Bieber included?

  3. and... by meeotch · · Score: 2

    top global artists signed to the label such as Adele, Taylor Swift and Kanye West

    ...and nothing was gained.

    1. Re:and... by PPH · · Score: 1

      top global artists signed to the label such as Adele, Taylor Swift and Kanye West

      And now you understand how the Norks feel about listening to KPop blasting on loudspeakers all the time.

      --
      Have gnu, will travel.
    2. Re:and... by DesertNomad · · Score: 1

      top global artists signed to the label such as Adele, Taylor Swift and Kanye West

      ...and nothing was gained.

      Who are these people and why are they on my lawn?

  4. This is awesome! by Anonymous Coward · · Score: 0
  5. I'll just keep pirating, thanks by Anonymous Coward · · Score: 1

    Although, considering the music coming out these days, I've already got all I need.

  6. "Legitimate recognition in the industry" by Transist · · Score: 1

    The idea of "legitimate recognition in the industry" is ludicrous. Soundcloud is the new music industry, or at least the face of what is to come. It's a huge gamechanger because artists take their content straight to Soundcloud with very little overhead and no gatekeepers, and they can reach fans directly. I'm a huge music person, and I rarely ever have to leave Soundcloud to stay entertained. There's a huge number of very talented people and good content. I don't listen to pop music or the radio, and I'm actually genuinely excited because a lot of people in my age group are starting to be the same way. The electronic dance music umbrella of music genres is particularly interesting in that it is significantly divorced from the megalabels like UMG and yet still growing rapidly. Over the last couple of years I've watched a number of small artists that I found early on grow a significant following and start touring. If anything, this is the establishment music industry trying to stay relevant to younger people. I've slowly seen Soundcloud continue "selling out" and seeing more of the corporate branded pop garbage being pushed in my face on the site which is disappointing. I really wish they could find a more "wholesome" way of staying funded

    1. Re:"Legitimate recognition in the industry" by turkeydance · · Score: 1

      wishing doesn't pay the bills. Soundcloud has decided their current audience is not enough.

    2. Re:"Legitimate recognition in the industry" by lucm · · Score: 2

      wishing doesn't pay the bills.

      You didn't read "The secret", did you?

      --
      lucm, indeed.
    3. Re:"Legitimate recognition in the industry" by Anonymous Coward · · Score: 0

      Most stuff on SoundCloud now is cut down tracks so you get a 120 second preview of a song that sounds like you are getting the real thing until you hear the full song on the radio or a paid download.

      Some are uploading low quality or over compressed and distorted stuff on purpose so its loud and shit just so that you pay and get the less shitty compressed to hell version.

      If you want to be entertained try Mixcloud.

      Now get off my loudness war lawn!

  7. Kanye West? Seriously? by Anonymous Coward · · Score: 0

    Has the level of achievement dropped so dramatically that this clown is considered to be a top artist?

    1. Re:Kanye West? Seriously? by LaurenCates · · Score: 1

      I can't believe I'm about to defend Kanye West, but here goes:

      In the sense of being a "top artist", Kanye is a draw. He pushes records, and makes headlines. Instead of dismissing him as the ass he is, he gets headlines both because of what he says and because of the ass he married. That makes people money.

      And on top of that, I have a couple of Kanye songs on my playlists when I work out. So, if you can sell to someone like me, who generally gets a distaste for listening to music by people whose personality often overshadows what SHOULD be making people like Kanye famous, there's a legit case to be made for his talents after all.

      It ain't like Adele and Taylor Swift are much different in that regard. They're both "brands with a media narrative" whose talents are WAY oversold. And people like to follow them. So, sadly, "top artist" really isn't about "talent" so much as "can push sales".

      Really, I don't know why I bothered to explain that; that should be patently obvious, but if people like you are still naively pushing the idea that talent is the only thing that matters, I guess it HAS to be said.

      --
      Some people don't believe in fairies. I don't believe in The Patriarchy.
  8. soundcloud... by Anonymous Coward · · Score: 0

    because youtube videos without video annoys autistic people

  9. Soundcloud by fluffernutter · · Score: 1

    Before you get too excited, what will a membership cost?

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  10. Misread headline by PPH · · Score: 1

    Thought it said "steaming deal".

    --
    Have gnu, will travel.
  11. Preventing accidental infringement by tepples · · Score: 2

    artists take their content straight to Soundcloud with very little overhead and no gatekeepers

    I thought the gatekeepers were the traditional music publishers. A music publisher differs from a record label in that a record label owns copyright in a recording (as embodied in a CD), while a music publisher owns copyright in the underlying musical work (as embodied in sheet music). There are millions of existing musical works, with BMI alone controlling a repertory of over nine million, and only so many possible hooks in the seven notes of the scale. (Proof available on request.) So when an artist writes and records a piece of music and uploads it to SoundCloud, what steps is the artist supposed to have taken to ensure that his song doesn't accidentally infringe copyright in one of the millions of existing songs? I ask because I compose music, am considering seeking extra exposure through SoundCloud, and want to limit my liability in cases of accidental infringement. Has anyone heard from a lawyer on this?

    1. Re:Preventing accidental infringement by Kjella · · Score: 2

      So when an artist writes and records a piece of music and uploads it to SoundCloud, what steps is the artist supposed to have taken to ensure that his song doesn't accidentally infringe copyright in one of the millions of existing songs? I ask because I compose music, am considering seeking extra exposure through SoundCloud, and want to limit my liability in cases of accidental infringement. Has anyone heard from a lawyer on this?

      What do you expect a copyright lawyer to say? It's like asking a patent lawyer how you can be sure your invention doesn't infringe on any of the millions of patents out there - and they are all at least publicly available. He'd probably tell you it'd be a very long and very expensive search through convoluted legalese that wouldn't guarantee anything anyway. With copyrighted works there isn't even a repository to compare with, so I don't see there's anything you can do to truly avoid it. Even if someone offered a check for originality like for school papers, there's always a chance it's a copy of something not in that system.

      I'm not a lawyer but I'm pretty sure he'd say that's a bridge we'd cross when we get there, you publish it and if you make enough money and it's substantially similar enough for someone to sue, we'll look at the merits and try to find some prior art they infringe or go for a non-infringement defense or if it's really too close to a copy try to make a reasonable settlement. I remember reading about a case where an artist woke up with a tune in his head, didn't realize he'd heard it on the town the night before and published it as his own, he settled it quite amicably by handling over all his royalties and offering an unconditional apology. Shit happens.

      --
      Live today, because you never know what tomorrow brings
    2. Re: Preventing accidental infringement by Anonymous Coward · · Score: 0

      Seven? Of those seven Dazed and Confused uses eight...

    3. Re:Preventing accidental infringement by jbengt · · Score: 1

      . . . what steps is the artist supposed to have taken to ensure that his song doesn't accidentally infringe copyright in one of the millions of existing songs? . . . Has anyone heard from a lawyer on this?

      What do you expect a copyright lawyer to say? It's like asking a patent lawyer how you can be sure your invention doesn't infringe on any of the millions of patents out there - and they are all at least publicly available.

      Unlike patents, independently coming up with a similar song is not necessarily infringing - see the Chinese-walled reverse-engineering of BIOS for an example. Of course, it would be up to a jury to decide.
      (YMMV, IANAL, DMCA.)

    4. Re:Preventing accidental infringement by tepples · · Score: 1

      Boiling your comment down: Publish anyway and attempt to use the easier to ask forgiveness than permission (EAFP) principle. Now on mitigating risk of an exception:

      or if it's really too close to a copy try to make a reasonable settlement.

      I wonder what sort of settlement the incumbent music publishers would consider "reasonable", especially if it's something for which I never received royalties in the first place, such as the background music for a film or video game released under a Creative Commons license. I could stop infringing by taking down the work containing the piece immediately upon receiving notice, but I'd have no source of revenue from which to pay damages for past use.

    5. Re:Preventing accidental infringement by Anonymous Coward · · Score: 0

      So most sheet music is like 8bit computing but only 7 bits?

      Lets do take-down notices for punch card auto playing pianos and all forms of musical binary paper thingys quick!

  12. So? by PopeRatzo · · Score: 3, Informative

    SoundCloud – a major step for the popular startup, which has struggled to receive legitimate recognition in the industry

    Soundcloud is one of the more dynamic and interesting sources for music. Who cares if it receives "legitimate recognition in the industry"? The industry is a dinosaur and is best left for the junkpile of history alongside the whale oil industry.

    I find some of the most interesting new music on Soundcloud. Nothing from Taylor Swift or Adele is going to make me more likely to use it.

    --
    You are welcome on my lawn.
    1. Re:So? by thegarbz · · Score: 1

      That's nice. So Soundcloud had a slashdot user. Party!

      In the mean time there are millions upon millions of potential customers who complain about the lack of current pop-music on such services. Personally I'm more concerned with working my way through David Bowie's back library but that doesn't mean I need to be completely oblivious to the rest of the world. To answer your question:

      So now there are potentially millions of more people interested in the service. That list just doesn't include you or me.

    2. Re:So? by Anonymous Coward · · Score: 0

      Personally I'm more concerned with working my way through David Bowie's back library

      Just listen to 2 or 3 Tin Machine albums and call it a day!

    3. Re:So? by PopeRatzo · · Score: 2

      Personally I'm more concerned with working my way through David Bowie's back library.

      If you're just now working your way through Bowie's back library, you're not Soundcloud's target audience. I don't know, maybe iHeart Radio where you can have your tastes curated for you is more appropriate.

      Soundcloud is to Apple Music what SOHO and Chelsea are to the Metropolitan Museum of Art.

      --
      You are welcome on my lawn.
    4. Re:So? by thegarbz · · Score: 1

      If you're just now working your way through Bowie's back library, you're not Soundcloud's target audience.

      No not JUST now, but I am currently listening to records I had to dust off from the bottom of the shelf (I should really get a copy of Ziggy Stardust digitally). News about someone who's stuff you haven't heard in a while does that.

      But that is what I said wasn't it. They didn't do it out of interest of you or me, but rather the millions of others out there.

    5. Re:So? by Anonymous Coward · · Score: 0

      Really? The only time I've ever seen soundcloud is when some record label was trying to push some shit and sound trendy. I've heard, through the one friend I know who has facebook, that soundcloud was also very popular as a way for music production corps to sell useless sample packs, DAWs, etc to teens trying to make it big. Basically the old "you're gonna be a star baby, just send me $49.95"

  13. Possibly RIP soundcloud? by Anonymous Coward · · Score: 1

    Somehow I don't see a lot of money flowing in the direction of Soundcloud from Universal, and wouldn't be surprised to see a lot of changes to allow people to access music only in ways they really wouldn't want to, and eventually Soundcloud is completely different and ends up fading away.

  14. There goes the neighborhood by mdsolar · · Score: 1

    Just posted a couple tracks. Now they are going to feel shy....

  15. Imputing access from radio play by tepples · · Score: 1

    You appear to refer to a defense that an alleged infringer never had access to the copyright owner's work, in the "access plus similarity equals copying" formula from copyright case law. But I seem to remember reading that the court can impute access if the copyright owner can show that the alleged infringer reasonably should have heard the copyright owner's composition. This would appear to make the independent creation defense unavailable if the earlier work had been played on FM radio during the alleged infringer's lifetime.

  16. meh Mixcloud is much better anyway... by Anonymous Coward · · Score: 0

    Soundcloud makes you pay if you want to upload more than 2 hours of content (unless its changed now)

    Also they are heavy on copyright takedowns and give you no choice to appeal or even respond in any way. I uploaded a parody and it got slammed so fuck you SoundCloud!

    Mixcloud is a lot better http://www.mixcloud.com/

  17. Why? Is it just money? by Anonymous Coward · · Score: 0

    To me, one of the major benefits to Soundcloud was that it wasn't clogged up with major label artists whose music, if I were inclined, I could get at one of dozens of online music retailers already.

    I don't see a benefit here, but then again I'm just the end-user of this (for now) free service. Hopefully they don't fuck it up, but there will always be someone ready to accept the majority of their users if they do.