Whatsapp Will Become Free, Companies Can Pay To Reach Users (nytimes.com)
speedplane writes: The popular messaging service Whatsapp will soon become free (they previously charged $0.99 per year after the first). The troubling news is that to compensate for the lost revenue, companies will now be able to pay to contact users directly. "[Whatsapp founder] Mr. Koum said that his team was still experimenting with how such services could work, and that many companies were already using the messaging service, particularly in developing countries, to connect with mobile-savvy customers." If this smells like advertising, Whatsapp vehemently disagrees. A portion of their statement reads: "...people might wonder how we plan to keep WhatsApp running without subscription fees and if today's announcement means we're introducing third-party ads. The answer is no."
"Companies can pay to reach users" - well that's going to send a lot of users reaching for Telegram and other apps. Do these big corporate f*cks never learn, it's all fun and games when the company is young and full of hipsters giving away this hip new product for free but when the corporate magnates come in and try to milk their userbase for what it's worth it's usually game over.
It's a content delivery option for those who wish to support What's App by leveraging their assets to ensure reliable delivery to the subset of mobile-savvy users which may provide reciprocal interaction to the content initiator.
If you're interested, you can contact them to discuss the operational synergies available and plan a one-time or ongoing messaging strategy.
Is it just my observation, or are there way too many stupid people in the world?
I am the first person to respond to this thread. thought that would never happen.
Its not adverts, it Spam
There's a world of difference.
Or rather, I'll just not use the app.
...the company offered paid users who don't want their personal details exploited in a way that they didn't initially sign for the option of closing their accounts before the change of business plan. Otherwise, it's a crass bait-and-switch.
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
Let's wait and see.
The first time I will actually receive one of those messages, I'm out.
And I am taking my greater family and general periphery with me (the IT guy privilege -_-).
Never ssaw this coming after the FaceBook Acquisition.
Nobody expects the Facebook Acquisition
Advertising is what you encounter as a byproduct of doing other things.
Companies "reaching out to you" to send you messages directly has another name already - spam.
BTW this practice is supposed to be against Apple's app terms of service, and they do block some apps based on this - but I've seen some apps (recently Regal Cinemas) sending blatant promotional advertising over push. Really annoying and the quickest way an app can find itself in the rubbish bin.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I've heard about this US$0.99/year after the first year.
I'm a WhatsApp user for several years now. I never paid anything for it, nor did it bug me for payment.
Even if everyone would pay that $0.99 fee, I can't imagine the service to be financially viable. It's just too cheap. Also makes me wonder who paid WhatsApp's bills over the past years.
Do i get my money back then? Paid upto 2019. By changing the whole business plan regarding fees doesn't it mean whatapp wasn't worth it to start with.
a number of luminaries not the least of whom is Edward Snowden
I understand that one's hero is another one's traitor, and that's fine by me.
But to call Snowden "a luminary" takes a special kind of stupid...
Catalin Braescu
Ofaly.com
Too bad that means they are already fucking you in the ass....
The diaspora* social network is the answer!
LOL, I'm just kidding.
Modern app appers app for apps using OTHER apps, not LUDDITE money!
Apps!
They won't be 3rd party ads, they will come directly from companies advertising to you.
Much better, eh?
Facebook paid $16 billion dollars for the company.
http://sequoiacapital.tumblr.com/post/77211282835/four-numbers-that-explain-why-facebook-acquired
There had to be a catch.
I have no clue why, but I never spent money on Whatsapp, despite having been using it for several years. Every year there's a message saying that my subscription has been extended until February of next year. It beats as to why that happens.
Why the fuck are companies always so binary about things like this?
DO EVERY FUNDING METHOD IMAGINABLE.
Paid service, premium service, in-app purchases for expansions to it (non-abusive, preferably!), third party ads.
By eliminating any of those, you are losing money and pissing off all those other groups.
He is right, this isn't advertising, it is SPAM.
First time I get spammed on WhatsApp, I'm deleting it. Fuck you, Zuck.
-jcr
The only title of honor that a tyrant can grant is "Enemy of the State."
Although, my idea for a business model was that you give people some fixed amount of user-messages per month.
Say 10,000 ... so if you have 10 followers, you can send 1k messages/month for free ... if you have 1k followers, you can send 10 messages per month for free.
If you're someone who has lots of followers (eg, a company), if you send lots of messages per month, then you pay for it.
Obviously, they'd have to play around with the numbers to figure out what works well. Maybe you always get one free message per month (or week, or whatever). Maybe private messages cost 5x or 10x more than public messages ... or 100x more only if they're not following you and didn't message you first.
This would also mean that the people who pay for fake followers would have to pay Twitter for having so many if they end up spamming all of their followers. (as they'd be sending messages to their fake followers, too, which would increase their cost of sending messages).
I had thought about also making a way for people to donate their free messages to people they like, but then realized that wouldn't work as people would be farming fake accounts just to pass the credits to others.
This would mean that companies, celebrities, government agencies, and narcissists who won't shut up would end up subsidizing the rest of the population. And as the lists are maintained by twitter, you don't run into the problems with spamming lists that you can't get off of, no matter how much you complain.
(eg, those @#!@% IEEE Big Data asshats, sending from multiple places, and I've been told that by the postmaster at Drexel that they dealt with it ... yet still got more spam through them)
Build it, and they will come^Hplain.
Of "If you're not paying for a product, you are the product".
For some time now one of my clients asks if I would be able to access whatsapp using a custom information system to pass government services alerts for general population (Example: I like to alert all whatsapp users on my list about a important goverment event related to them, generated on my system)
Religion: The greatest weapon of mass destruction of all time
I can forsee that a lot of people would rather still pay the $.99 per year and not deal with this new 'business model.' Will that be an option?
(who am I kidding?)
Why the hell are people using a "messaging app"? Don't most peoples' phones have messaging built in? Mine certainly does.
I don't respond to AC's.
Whatsapp will become gratis, not free.
See also https://whispersystems.org/
"Use anything by Open Whisper Systems."
- Edward Snowden, Whistleblower and privacy advocate
"I am regularly impressed with the thought and care put into both the security and the usability of this app. It's my first choice for an encrypted conversation."
- Bruce Schneier, internationally renowned security technologist