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Pet Wearables? But Seriously, Folks... (Video)

It sounds like a joke at first, but Risto Lähdesmäki, CEO of user interface design firm Idean (corporate motto: Life is too short for crappy UX), pointed us at DogTelligent and several other companies that are making pet wearables that seem to have real, practical uses. But Risto and his design crew work primarily on wearables and interface design for humans, and since their client list ranges from Sony and Samsung to Volkswagen and Rolls Royce, Risto is in a great position to spot future trends in the (maybe too) hot wearables market.

4 of 28 comments (clear)

  1. Nothing new by 110010001000 · · Score: 4, Funny

    This is nothing new. I have been wearing my pet for years.

  2. I roll for disbelief by xxxJonBoyxxx · · Score: 3, Funny

    Can I try a save against illusions? This guy looks like he's sitting in his mom's kitchen. He owns a company? Droid, please.

  3. WTH is this? by The-Ixian · · Score: 2

    First of all TWO full 30 second ads in a 7 minute video? come on man...

    Second, I didn't get any better sense at all about what the pets would be wearing... the guy mostly just talked about how we (humans) are using more wearables these days and how maybe they could be used to .... idk (there was no real point made).

    Talk about blatant /vertisement... I think the video is simply a vehicle for the ads and that is it.

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    My eyes reflect the stars and a smile lights up my face.
  4. Bark collars, gopros by gurps_npc · · Score: 2
    These already exist. Grouping them together and saying they are 'pet wearables' is the only new thing here.

    Bark Collars, collar cameras, RFID chips that unlock a pet door, GPS locators, implanted RFID chips are available already.

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    excitingthingstodo.blogspot.com