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Microsoft's Windows Phone Platform Is Dead (windows10update.com)

Ammalgam writes: Tom Warren at the Verge today gave voice to what a lot of other technology analysts and today definitively declared that Microsoft's Windows Phone platform is dead. This largely based on the abysmal adoption numbers released in Microsoft's most recent earnings report. Mr. Warren articulates the obvious by stating: "With Lumia sales on the decline and Microsoft's plan to not produce a large amount of handsets, it's clear we're witnessing the end of Windows Phone. Rumors suggest Microsoft is developing a Surface Phone, but it has to make it to the market first. Windows Phone has long been in decline and its app situation is only getting worse. With a lack of hardware, lack of sales, and less than 2 percent market share, it's time to call it: Windows Phone is dead. "

Now this news should not be surprising to anyone who has watched the slow decline of Windows Phone. Last December, in an article on Windows10update.com, Onuora Amobi also wrote off the platform. In this case, his analysis was based on the nonconformity of the Microsoft user interface to Apple and Android's widely adopted aesthetic appeal. He wrote "I believe Windows Phone is dead. Kaput. Finished. Over. Done. ... Windows 10 is successful in part because it's a return to Windows 7 in many ways and that's what made the consumers happy. One of the definitions of insanity is "doing the same thing over and over again but expecting a different result". This is exactly what Microsoft is doing and it's insane. Over 90% of Microsoft's desired audience like the look and feel of iPhones and Android devices. They do – it's not good or bad – it just is what it is. They spend their money on those two user interfaces."

21 of 456 comments (clear)

  1. Article paid by Apple to boo over it. by Anonymous Coward · · Score: 5, Insightful

    You know The Verge?...That's a fucking iVerge!

    1. Re:Article paid by Apple to boo over it. by Isca · · Score: 2, Insightful

      I wish I had mod points to vote this up. The Verge may be right, but they are totally apple fanboys who jump at any opportunity to make fun of the competition.

      Microsoft may be able to jumpin at some point though with the bump in surface sales. If they rebranded as surface phone and launched a surface phone that's tied to a plan that is much like Google Fi they could potentially build a market for themselves. Especially if they used the hooks they have in the retail world at best buys and microsoft kiosks to push that. Then they could potentially build market share from there by offering the phones on other carriers once there's a buzz. This especially becomes true if they ever get android apps working on the windows phone which they are supposedly close to having available. .

    2. Re:Article paid by Apple to boo over it. by bondsbw · · Score: 4, Insightful

      Which is it, the apps or the UI?

      I, anecdotally, do NOT like the iOS UI. Its widgets are hidden away in a drawer, apps' most useful functions tend to be at the top of the screen instead of within thumb reach, and I can't even choose where on my homescreen I want to place an icon. Android UI is generally better and it provides more flexibility, although I wish it were more flexible out-of-the-box and didn't require rooting to do some of the truly nice things. Windows Mobile UI is a mix, where its widgets (tiles) aren't quite as useful but the tradeoff of better resource management makes that acceptable.

      Again, just my opinion, but the UI is absolutely NOT the weak point for Microsoft. Apps are. That should improve if more well-known app vendors port to universal Windows 10 apps, since they would only need to tweak the desktop/tablet UI a bit for phones. MS needs to be much more proactive on getting app developers on board.

      Microsoft has strength in its future ecosystem where apps will run on Xbox, phone, desktop, tablet, tables, HoloLens, IoT, and so on. IF they get that going, it could blow all the others away. Of course that's future and not today, so this strength is only hypothetical and as of this moment they don't get many points here.

      I don't think the Windows phone platform is dead. I think the WP7/8 iterations are dead. 10 has some great potential, but MS needs more innovation in hardware as well as software or that platform will never get to its fullest potential.

      --
      All my liberal friends think I'm a conservative, all my conservative friends think I'm a liberal.
    3. Re:Article paid by Apple to boo over it. by amiga3D · · Score: 4, Insightful

      I don't think the windows phone is dead either. It's on life support and has been since it's inception. Microsoft does have the money to keep it on life support forever if it wishes. They have the money to bleed for years and years until the finally somehow find a way to succeed in the phone market. It's only a matter of whether they have the will. Sony helped the Xbox succeed by repeatedly stabbing themselves in the eye. I suppose microsoft is hoping the same will happen with iOS and Android.

    4. Re:Article paid by Apple to boo over it. by leathered · · Score: 4, Insightful

      Agreed. The UI is superior to both IOS and Android and really is a joy to use. My employer recently gave me a new Lumia to replace the iPhone 5 they gave me previously. After some initial protests I was really taken by how slick the interface is.

      Apps are the problem. My bank doesn't provide one for WP and a number of others I have used regularly are either unavailable or inferior to their IOS and Android counterparts. It also has an image problem and I think it was a mistake to drop the Nokia branding. Microsoft may have good brand recognition but it is far from a trusted brand.

      --
      For all intensive porpoises your a bunch of rediculous loosers
    5. Re:Article paid by Apple to boo over it. by mattventura · · Score: 4, Insightful

      Microsoft has strength in its future ecosystem where apps will run on Xbox, phone, desktop, tablet, tables, HoloLens, IoT, and so on. IF they get that going, it could blow all the others away. Of course that's future and not today, so this strength is only hypothetical and as of this moment they don't get many points here.

      No, no, no, just no. The whole "homogenize mobile and desktop" line of thought is what gave us garbage like Windows 8. Targeting all devices means you have to follow the lowest common denominator. That, or implement platform-specific code, which is basically what you'd be doing for any cross-platform program to begin with. Programming aside, an app will often (even unintenionally) be designed around one platform, so even if it "works" on other platforms, it's not a particularly good experience. For example, an app designed for mobile might not have proper keyboard shortcuts on the desktop version, or an app designed for a desktop might involve too much typing to be usable on mobile.

    6. Re:Article paid by Apple to boo over it. by JustAnotherOldGuy · · Score: 4, Insightful

      There are fanboys of any platform that are always eager to make fun of competitors to their Chosen Idol

      I've often wondered about the motivation for this kind of behavior...is it simply a form of self-reassurance, or bolstering of one's ego to confirm that a given decision (i.e. Android versus Apple) was the "right" decision? Or is it a way to possibly makeup for thinking that one has, in fact, made the "wrong" decision? What's the motivation to take sides and hoot like bands of rival monkeys at a waterhole??

      It's so weird. I own an Android phone, but I don't brag about it. I'm sure an iPhone or Lumia or Brand X would work just as well for me. Conversely, I don't diss people who happen to own a different brand of gadget, vehicle, or clothing than I do. Why would I?

      It just all seems so weird to me, like some kind of abstracted dick-waving or patriotism or something. Why would I care what brand of phone someone uses? Why would I care about them knowing or caring about what brand of phone I use?

      I don't understand it, I really don't.

      --
      Just cruising through this digital world at 33 1/3 rpm...
    7. Re:Article paid by Apple to boo over it. by ComputerGeek01 · · Score: 4, Insightful

      I've often wondered about the motivation for this kind of behavior...is it simply a form of self-reassurance, or bolstering of one's ego to confirm that a given decision (i.e. Android versus Apple) was the "right" decision? Or is it a way to possibly makeup for thinking that one has, in fact, made the "wrong" decision? What's the motivation to take sides and hoot like bands of rival monkeys at a waterhole??

      I can't speak for any underlying psychobabble cause; but for some of us it feels more like an expression of our values. For example, I have an iPhone 6 and I support a few dozen of them at my job. I hate these things with the passion of a thousand hells specifically because the business model revolves around sweeping all of the blatantly obvious problems under the rug. The troubleshooting steps for any error you might ever come across for any application on this platform are as follows: 1.) Restart the phone. 2.) Reinstall the application. 3.) Format the phone and reinstall the application 4.) RMA the phone. That's it. If none of those steps work, you will be abandoned by any technical support team out there specifically because they all know that the cause will be some underlying edge case bug that Apple refuses to address or even acknowledge. You want log files? F-U, Apple fanboys don't need no stinkin log files so they don't exist despite Unix being one of the pioneers of this concept. You want an error code? Nope, can't help you there, they don't exist; you're lucky if you're told that a problem occurred at all. You want to roll back to a previous version of a software package where this problem didn't exist? Nope, never going to happen not even diagnostically because I guess no one who ever wrote code for the Apple platform has ever made a mistake.

      As for the animosity toward Apple fanboys? I suppose that it stems from a feeling that they are the ones that are propagating this culture of "There is no problem as long as you ignore the problem until you buy your next device.". It's a bit infuriating to be told by one of them that "You have to stop pretending that you can fix everything.".

    8. Re:Article paid by Apple to boo over it. by LinuxIsGarbage · · Score: 3, Insightful

      The Verge may be right, but they are totally apple fanboys who jump at any opportunity to make fun of the competition.

      I would agree, but Windows Phone is not now nor ever was competition for Apple. The company that is competition for Apple's bread and butter market however, is a totally different story:

      http://phys.org/news/2016-01-g...

      As much as people like to dump on Windows Phone, or Blackberry, the shrinking of the smartphone market to only 2 major players is a bad thing. More competition is good in trying to keep all vendors on their feet, and there are certainly things WP and BB do better than iOS or Android.

  2. Assumes it ever lived by mccalli · · Score: 2, Insightful

    Shame - I actually liked the fact it was doing something different and wasn't an iOS clone. Had a chance to play with one very briefly when a friend bought it, and I thought it worked quite well.

    I'm an Apple ecosystem person at the moment, but I'm definitely in for seeing alternatives and I'm also not on the Win10 hate train - I quite like it, and it would be nice to see some of its features well integrated into a mobile platform as well.

    1. Re:Assumes it ever lived by Anonymous Coward · · Score: 5, Insightful

      I disagree. Windows Phone is a very solid interface, maybe even the best one, assuming you only have a few apps. The real problem was it only had a few apps. It was embarrassing how few options there were.

      The hardware was solid for the cheaper phones. If you wanted sub $100 phone, especially a couple years ago, the Lumia series was the way to go.

      And Android is effectively a monoculture too, everybody just gets their apps from Google Play, the same as if it was the Apple store.

      Really, the absolute lack of apps was what kept Windows Phone from being some kind of cult phenom. Too bad, I basically like the idea of a phone that I can use as a Windows computer.

    2. Re:Assumes it ever lived by Anonymous Coward · · Score: 5, Insightful

      Windows 10 from a user experience might not be too bad, but it's the aggressive data collection that really has people hating Windows 10. Not only bad defaults, but often downright impossible to turn off even when you think you have. Combine that with extremely aggressive attempts to get Win 7/8 users to upgrade. If those things weren't there, I doubt the same level of hate would be.

  3. If I'm going down, I'm taking you with me by LichtSpektren · · Score: 2, Insightful

    Recent news suggests that Microsoft is about to cram their current Windows 10 phones full of bloatware in order to make up for their horrible market share decline. TripAdvisor is going to be the first ad implemented: http://www.pcworld.com/article...

    Sucks for those WP fans that tried to be loyal and support their chosen platform, but Microsoft ain't never gonna change from their old ways.

    1. Re:If I'm going down, I'm taking you with me by LichtSpektren · · Score: 4, Insightful

      Google is the company that can be least trusted. They are the only company which has the primary business model of collecting as much information from you as possible and selling it to the highest bidder.

      Apple, BB and Microsoft collect info too, but at least it's not the basis of their business model.

      Google and Apple don't sell your info. Google's cash cow is the fact that they exclusively hold certain information about their customers, and they leverage it by allowing targeted advertisements--they would lose their broker status by giving out all that customer info (that's why they very carefully anonymize advertisements on their products, so they don't let their customers spill the beans to anybody else BUT Google.) Apple's cash cow is customer loyalty and huge margins on their premium devices, so they would be foolish to squander their customer loyalty by selling their info out

    2. Re:If I'm going down, I'm taking you with me by spire3661 · · Score: 1, Insightful

      Google could have told them no, just like Apple did. In the end, its Google's fault for allowing them that kind of latitude on their platform.

      --
      Good-bye
  4. Not just Windows Phone by danbob999 · · Score: 3, Insightful

    Blackberry is dead too.

  5. I like my Windows Phone by Tinsoldier314 · · Score: 4, Insightful

    Not ashamed to admit it. I loved my giant yellow Lumia 1520 and the HTC One isn't so either. I find the Metro UI (whatever it's called these days) to be really pleasant to use. In a way I like being the black sheep of mobile users, my phone solves the problems I need it to solve handily and looks good doing it and it doesn't look like the phones of everyone else.

    Plenty of iOS devices have gone through our household and I resent how there's still a lingering dependency on them because of old iTunes libraries requiring them. I resent the iTunes interface and how poorly designed it is; a miscarriage on a dinner plate is more appealing than that shitty software. It feels like the whole paradigm is a way to fuck over people.

    Android strikes me as a mass consumer oriented product which is probably why it's been so successful. Conformal and uninspiring in every way.

    It'd be a shame if the whole Windows Phone platform just died off. I've always told everyone good things about it.

  6. 2% market share is PLENTY to keep it alive. by BitZtream · · Score: 5, Insightful

    Do you have any idea how much money just 2% of the US mobile market is?

    2% of the US market is still 6.5 million subscribers.

    If you sell a new one every 2 years at $400/each, thats still almost 3 billion dollars a year in revenue. Drop it to $200/phone and its still 1.3b. In ONLY America. Then theres the rest of the world.

    Just because some moron at some shitty magazine makes an ignorant statement doesn't make it news for nerds any more than Donald Trump talking about tech is news for nerds.

    As far as every number indicates, the business is profitable. Its not an iPhone, but it still makes money. Killing it would be stupid. Selling it might be more profitable, but killing it would just be utterly stupid.

    Did this guy work at GM when they decided to stop selling the only 2 profitable brands they had as well? Idiot.

    --
    Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
  7. Um, yeah, no. by roc97007 · · Score: 5, Insightful

    Full disclosure: I'm not a Microsoft fan. Yes, Windows phone sales have been abysmal. We've known this for.... decades, actually. Whatever Microsoft renames or redesigns the phone, it's never done well. Microsoft doesn't appear to "get it" at a fundamental level.

    But, so far, Microsoft continues to pour money into it. And Microsoft still has a lot of money. So realistically, the Windows phone isn't dead until Microsoft says it's dead.

    The "windows phone dead" meme, like "the year of linux on the desktop" meme, is one of those wishful-thinking things that may actually be true someday. But not today.

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  8. Re:Bullshit by DogDude · · Score: 2, Insightful

    But MS is one of the largest companies on the planet. The people running things knows that it's probably just a matter of time, so they're not going to sweat spending some money to keep it alive for now.

    --
    I don't respond to AC's.
  9. Re:MS is not abandoning the platform by Chris+Mattern · · Score: 5, Insightful

    MS has already stated that they will continue to develop and support Windows Phone OS.

    And just like the Zune, they'll continue to do so right up until the day they cancel it.