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The Feds' Freeway Font Flip-Flop (citylab.com)

McGruber writes: Citylab has the news that the U.S. Federal Highway Administration is revoking its 2004 approval of the "Clearview" font for road signs. Clearview was made to improve upon its predecessor, a 1940s font called Highway Gothic. Certain letters appeared to pose visibility problems, especially those with tight interstices (or internal spacing)—namely lowercase e, a, and s. At night, any of these reflective letters might appear to be a lowercase o in the glare of headlights. By opening up these letterforms, and mixing lowercase and uppercase styles, Clearview aimed to improve how these reflective highway signs read.

Now, just 12 years later, the FHWA is reversing itself: "After more than a decade of analysis, we learned—among other things—that Clearview actually compromises the legibility of signs in negative-contrast color orientations, such as those with black letters on white or yellow backgrounds like Speed Limit and Warning signs," said Doug Hecox, a FHWA spokesperson, in an email. The FHWA has not yet provided any research on Clearview that disproves the early claims about the font's benefits. But there is at least one factor that clearly distinguishes it from Highway Gothic: cost. Jurisdictions that adopt Clearview must purchase a standard license for type, a one-time charge of between $175 (for one font) and $795 (for the full 13-font typeface family) and up, depending on the number of workstations.

That doesn't seems like a very good use of tax money, for something that can be nondestructively reused once created.

12 of 182 comments (clear)

  1. duh by blackomegax · · Score: 5, Insightful

    switch to an open source font.

    1. Re:duh by Locke2005 · · Score: 4, Funny

      I was going to vote for Comic Sans myself. Somehow, it seems appropriate.

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    2. Re:duh by msauve · · Score: 4, Funny

      Dingbats is the official typeface of Congress.

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    3. Re:duh by innocent_white_lamb · · Score: 5, Informative

      Open Source highway gothic font created by Red Hat.

      http://overpassfont.org/

      Problem solved.

      Another link: http://www.fontsquirrel.com/fo...

      --
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    4. Re:duh by KGIII · · Score: 4, Interesting

      You know... I've actually had serious conversations with serious people about the font used on signs. It is not, technically, my area of expertise but I'm expected to know it, have hired someone familiar with it, or to have a consultant on hand for it. Well no, now I'm expected to be retired...

      While I realize you were joking... How familiar are people with it? How well is its contrast with the various lighting expectations? How much information can be conveyed in the same space?

      Given my druthers, and not being an expert, I'd like to see Helvetica be tested for use. So long as certain highways (namely those that are federally owned and under their authority) meet a minimal criteria, the municipality is allowed to enact most anything it wants. Of course, wide variations would be bad as they would lead to confusion and unfamiliarity.

      For the English language, Helvetica seems to be a good choice. If, on the off chance, you're interested - there's actually a movie by that name. It's a documentary (of course, that's all I watch) and surprisingly interesting and informative. I watched it because I knew a bit about it but it turned out to be much better than one might expect. (A documentary about fonts???)

      I'm also partial to some of the Ariel (or is it Arial) fonts. I'm not sure that they'd make good signage due to their width of the letter body (those crazy bastards have a specific name for all that stuff - including stuff like serifs, kerning, etc) and I'm not sure about Helvetica - I am not an expert. I have hired and consulted with experts and passed their recommendations along. (Usually it's basically, "How the hell should I know and it's not like they're actually going to listen. Go with the default. At least it works.) So, my suggestion is that they look into it. I'd hate to make an authoritative statement when I am not, in fact, an authority.

      In the course of my professional career, I've had many discussions about signs and their fonts. No, I did not recommend the font you hate. That was some other guy or they didn't listen to me. It's never my fault, after all. I did not, however, expect to see it on Slashdot - ever. I didn't even submit this. So, if you have any questions about fonts and signage, I'm sure plenty of people here have an opinion on the matter. Me? I've really only got suggestions. There exist actual experts on this topic. I kind of doubt any of us are. I'm moderately familiar so I'm sure I'll be amused by the contents of the thread.

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  2. I'm a republican ... by seth_hartbecke · · Score: 5, Interesting

    .. and very pro capitalism, etc bla bla.

    But ... common ... how can our Federal Highway Administration go about researching and the setting a standard for a font ... and then be so stupid as to not procure rights to that font and then license them to every other agency/company at no cost?

    As a republican ... this is the kind of thing I expect my government TO do. I know wikipedia says "It was developed by independent researchers with the help of the Texas Transportation Institute and the Pennsylvania Transportation Institute, under the supervision of the Federal Highway Administration (FHWA)," why didn't any of these agencies say "So ... we're going to pay you a huge pile of money ... once ... for this font."

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    1. Re:I'm a republican ... by Captain+Splendid · · Score: 4, Insightful

      and if you don't produce what the consumer wants you die

      Fucking explain DRM then.

      --
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  3. Licensing? by Holi · · Score: 5, Insightful

    Why is the government licensing a font from a commercial vendor? Wouldn't a more cost effective approach be to have one designed as a work for hire so they own the copyright making it public domahttp://tech.slashdot.org/story/16/02/01/199201/the-feds-freeway-font-flip-flop#in (since the public is paying for it).

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  4. Well... by squiggleslash · · Score: 4, Interesting

    That doesn't seems like a very good use of tax money, for something that can be nondestructively reused once created.

    True, but it's a relatively small amount of money. It's not completely out of whack with what commercial enterprises pay for non-free fonts. And, to be honest, if someone invested in this project thinking "Hmm, if I invest on research into improving something with a direct affect on road safety and transportation efficiency, I'll make money!" that's... not a bad thing. Beats "Hmm, if I invest in research on blowing people up, the government will give me money!" anyway.

    Copyright isn't a terrible idea, just one that's abused from time to time. The target audience for this font can easily afford the money they're asking for, and it's a worthy product if the font does what it's designed to do. (Whether that's true is a separate issue from "Should we occasionally pay for fonts?")

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    1. Re:Well... by vux984 · · Score: 5, Insightful

      It's not completely out of whack with what commercial enterprises pay for non-free fonts

      Except it is totally out of what. Normal fonts are created speculatively and then licensed to interested parties.

      This font was practically a work for hire in everything but name, I wouldn't be surprised to hear they were actually paid to create it up front, and then now we still have to license it back, for a font that's standardized accross a nationwide highway network... the purpose for which it was originally commissioned.

      WORST case it should be licensed once for the nations highways. Period. If the designer wants to go out and try and license it to Mexico too.. that's fine, but the USA should only have to pay once to use it on any signage anywhere it wants. Forever.

  5. In related news ... by PPH · · Score: 4, Funny

    ... Caltrans is sticking with its time-tested custom font

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    Have gnu, will travel.
  6. Something less than a rounding error. by westlake · · Score: 4, Informative

    Jurisdictions that adopt Clearview must purchase a standard license for type, a one-time charge of between $175 (for one font) and $795 (for the full 13-font typeface family) and up, depending on the number of workstations.

    That doesn't seems like a very good use of tax money, for something that can be nondestructively reused once created.

    To install a sign:

    All costs listed are for a complete sign assembly in place, including all legend, fabricating, transportation, labor, hardware, and painting of posts.

    Sign panels:

    Regulatory/Warning/Marker: $15 to 18 / sq.ft.
    Large Guide Signs: $20 to 25 / sq.ft.
    Electronic Variable Message Sign: $50,000 to $150,000 each.

    Sign Posts:

    U-Channel: $125 to $200 each
    Square Tube (Telespar): $10 to $15 per foot
    Large Steel Breakaway Posts: $15 to $30 per foot
    Cantilever Sign: $15,000 to $20,000 each
    Sign Bridge: $30,000 to $60,000 each

    Foundations:

    Square Tube: $150 - $250 each
    Breakaway Post: $250 to $750 each
    Cantilever / Bridge: $6,000 - $7,000 each

    STOP signs are considered among the most expensive signs. Due to their critical importance in intersection safety, they must be replaced as soon as is reasonably feasible - even if that means driving 300+ miles round trip at 3 AM, at $1.00 per mile for the truck, and $25-$40 per hour overtime for each sign crewperson. Taking this into account, a simple $75 STOP sign suddenly becomes a $500+ item.

    Engineering costs with respect to signing are more difficult to define. If a 3 month study results in installation of only 3 signs, it may not be equitable to charge the whole egineering cost to those installations. Normally, engineering costs are treated separately, but if there is a need to take them into account, then a rule of thumb estimate is engineering cost = 10% to 15% of construction cost.

    Costs of Traffic Signs