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Time Inc. Buys MySpace Parent Company Viant (theverge.com)

Posted by yaelk on from the myspace-still-exists dept.

Today, in a surprising turn of events, Time Inc. went back in time 10 years and bought MySpace. Just kidding - there was no time travel. But Time did announce today that they acquired Viant, a company that has a large ad tech business, but also owns other properties, including the old networking site MySpace. Terms of the deal have not yet been disclosed, but Time described the acquisition as "game changing," most likely in regards to Viant's ad-tech business. It remains to be seen what this will do for the future of MySpace ...

3 of 38 comments (clear)

  1. New product by fustakrakich · · Score: 5, Funny

    MySpaceTime... They finally merged

    --
    “He’s not deformed, he’s just drunk!”
  2. My what? by wjcofkc · · Score: 3, Interesting

    Out of morbid curiosity, I just checked out myspace.com. Just from the main page, I have no clue what their aim or angle is, let alone their audience. There is a blurb at the bottom that reads "The Best in Music & Culture. All In One Place." Yet that still doesn't shed a lot of light on whatever the hell that site is supposed to be.

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    1. Re:My what? by Etcetera · · Score: 3, Informative

      Way back in the primordial ooze of the early-mid 2000's, MySpace actually gained initial notoriety as a place for musicians and bands to congregate. That was one (small) reason why it always had good media functionality (for the time)... Auto-play MP3's, highly visual backgrounds, CSS, etc. (The other 85% of the reason was so that people could post sparkly glitter GIFs...)

      When it got re-purchased after Facebook took over both the upper and "lower" classes of the internet social media space, MySpace decided to try to get back to its roots somewhat as a band-catering destination.

      Who knows if it'll ever succeed (again) at that, but the battle for general social media presence is long-since over, so they had to do something with it.

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