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Adblock Plus Comes (Somewhat) Clean About How Acceptable Ads Work (betanews.com)

Mark Wilson writes: The Acceptable Ads program from Adblock Plus has proven slightly controversial. The company behind the ad blocking tool, Eyeo, has already revealed a little about how it makes money from the program - despite the fact that no money changes hands in most whitelisting cases - and today it has opened up further about how is makes its money.

Whilst recognizing that people do want to block ads, Eyeo is also aware that sites do need to benefit from ad revenue - hence Acceptable Ads, non-intrusive ads that it is hoped are less irritating and therefore easier to stomach. But Eyeo itself also wants to make money. How does it decide which company to charge to Acceptable Ads whitelisting, and which to charge? If you're expecting full transparency, you might be disappointed, but we are given a glimpse into how the financial side of things works.

218 comments

  1. Um... is this story itself an advert by rsilvergun · · Score: 4, Interesting

    It's colored differently and has an 'ad' flag.... At any rate the "Acceptable Ad" thing just sounds too much like the kind of stuff Yelp is accused of, which sounds like what the Mafioso used to do... I know it's popular to hate on advertisers but I'm kinda with them on this. You know. Nice web site ya got heres. Be a shame if anything happened to it...

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
    1. Re:Um... is this story itself an advert by amicusNYCL · · Score: 1

      I know it's popular to hate on advertisers but I'm kinda with them on this. You know. Nice web site ya got heres. Be a shame if anything happened to it...

      That's why a lot of people, myself included, don't use ABP. Their business model will collapse when they lose market share, no one will pay them to whitelist an ad for 25% of people using ad blockers.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
  2. Not interested. by MobileTatsu-NJG · · Score: 3, Interesting

    Let's chat about this after ad revenue has dropped far enough for the advertising networks to fully understand how much our satisfaction is a factor in their success.

    --

    "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    1. Re:Not interested. by Ol+Olsoc · · Score: 0

      I'm sick and tired of your bs and i'm calling you out right here right now. Here is your comment #32700246 that you like to quote in your tagline. different than how you quote it. I'm calling you out!

      Are you the guy that had the butt he refused to lick?

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    2. Re:Not interested. by MobileTatsu-NJG · · Score: 0

      Erm... Wasn't expecting to get modded down, curious as to why?

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    3. Re:Not interested. by Anonymous Coward · · Score: 0

      One solution for ad blockers is some kind of digital magazine, which contains adds and all. Basically it would be similar to scanning a page of a magazine in and adding links to certain areas. The entire web page would be one compressed image format you could zoom in and out on, with mobile devices getting a slightly different one.

      Sure it is not nearly as flexible, but on today's links, just loading one compressed image should be pretty fast... It would also be... cacheable... Heaven forbid if a squid caching server actually worked.

      Of course you can do variations on the above theme by combining multiple sets of these with more interactive bits, though again it wouldn't work everywhere.

    4. Re:Not interested. by Dutch+Gun · · Score: 0

      A mod of -1 Overrated can generally be translated into "I disagree with what you're saying and wish to silence you like the little dictator I wish I could be in real life." So, either someone who works in the online advertising industry or who earns money thanks to online advertising, most likely.

      Or someone is jealous of your butt-licking savvy. It's tough to call.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    5. Re:Not interested. by MobileTatsu-NJG · · Score: 0

      So, either someone who works in the online advertising industry or who earns money thanks to online advertising, most likely.

      If it's the latter then I'd really love to have a chat with that individual. Not hearing what I have to say is dangerous to his livelihood.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

    6. Re:Not interested. by Harlequin80 · · Score: 0

      I think Noah Haders must not be the only one who has an issue with you. The response to him got modded off-topic so I think you pissed some people off somewhere along the line.

    7. Re:Not interested. by Anonymous Coward · · Score: 1

      It's already happened. E.g. Google(AdX/Doubleclick) and company are trying to police hard. The problem is a typical "tragedy of the commons case". Publishers like Forbes and Conde Nast (Wired) get more money and lose very little by trying to force aggressive tracking and advertising on their users. N.B. there is plenty more technology coming online where this will get worse, e.g. advertising will be mixed in directly with content and appear to be served from the same domains.

      Only if there's a clear benefit for publishers as well as large networks by working with the users will there be a chance that the majority of the advertisers will start to play fair and normal. The Acceptable Adverts program is not perfect since it doesn't handle tracking, however it's the best chance I can see to persuade advertisers it's worth behaving. Tracking can be avoided with e.g. Ghostery + Privacy Badger.

    8. Re:Not interested. by Anonymous Coward · · Score: 0

      Ghostery, Privacy Badger, Adblock, Ublock adblocking browser addons are inferior redundant inefficient junk compared to hosts files which do more for less http://tech.slashdot.org/comme... apk's program makes them easy to create and manage for personal computer users that aren't technojocks.

    9. Re:Not interested. by Mashiki · · Score: 1

      If it's the latter then I'd really love to have a chat with that individual. Not hearing what I have to say is dangerous to his livelihood.

      Good luck on that. People who have a stick up their ass and mod stuff down because it hurts their feelings, or because of xyz ideological reasons generally refuse to comment on stuff.

      --
      Om, nomnomnom...
    10. Re:Not interested. by Anonymous Coward · · Score: 0

      Can host files block APK's host-file advertisements/spam?

    11. Re:Not interested. by Rob+Lister · · Score: 2

      Could just be that someone goofed in selecting a mod reason. I've done that a couple of times; under vs overated for example. Once done you can't undo. Don't take it so personal.

    12. Re:Not interested. by KGIII · · Score: 1

      Just an FYI. If you post in the thread, after making a bad mod, it removes that mod. It also removes all the other mods you've made in that thread but it's possible to at least correct a mistaken mod. It's also important to note that it *only* sacrifices the mods you made in that thread. So, if you ever make an error, you can always opt to submit a reply anywhere in the thread and it will undo the moderation.

      --
      "So long and thanks for all the fish."
    13. Re:Not interested. by Rob+Lister · · Score: 1

      Yea, but you know, fuck 'em. :)

    14. Re:Not interested. by KGIII · · Score: 1

      I like your style. Me? I don't get 'em often but I kind of like it when I get down-mods. Sometimes it was, indeed, me being a dick intentionally. Other times, it's usually something that they're just too pissed off to accept. The ego is a frail thing. If I get a down-mod on an otherwise normal comment, I'm not displeased - it means I left an impression. That means that I've impressed them and that's a good thing - even if they believe it's an impression that they'd rather not have.

      If I'm just repeating what everyone else says for the sake of karma, I can spend my time better elsewhere. I like being challenged, challenging to new thoughts, learning, and that includes sometimes stepping on some toes. If we don't challenge our thoughts and hold them up to scrutiny then we are not growing. Bugger 'em... 'Snot like I'm gonna run out of karma. I'm not actually sure if I could?

      --
      "So long and thanks for all the fish."
    15. Re:Not interested. by Anonymous Coward · · Score: 0

      No, but they can block TLDs! Isn't that amazing?

    16. Re:Not interested. by Anonymous Coward · · Score: 0

      Wish I had points to down mod this.

    17. Re:Not interested. by Anonymous Coward · · Score: 0

      It would be appropriate.

      Posting AC to save my post count.

  3. Awesome, just awesome by Mitreya · · Score: 2

    There are a few new snippets of information, sure, but there's hardly full transparency; ... We are instead treated to a short blog post littered with links to other pages on the Adblock Plus site, forums pages, and so on.

    TFA (as per quote above) is a vague blog post that attempts to describe another vague blog post. Most of TFA is spent admitting that there is very little content to talk about.

  4. I run a website I pay for by the_Bionic_lemming · · Score: 1

    I do not charge for the site, I do not advertise to make money for my site, I have lots of folks visit and post on my site.

    It's my hobby. I'm ok with paying a few hundred dollars a year for it.

    Years back there was a proposal to make a new internet that was "better" and I was enthusiastic about it because I hoped that all of the people looking to monetize the internet would go to the new internet, and be banned from coming back to the old internet.

    Sorry. I'm not on the web to make your site money. Share the information or block the information and I will go somewhere else.

    --
    _ _ _ Go for the eyes Boo! GO FOR THE EYES!
    1. Re:I run a website I pay for by Anonymous Coward · · Score: 0

      I do miss the "old" internet. Thanks for doing your part for a truly better internet.

    2. Re:I run a website I pay for by Anonymous Coward · · Score: 0

      Dont wanna share the site here?

    3. Re:I run a website I pay for by worf_mo · · Score: 1

      I share your sentiment, I've been running a few websites since the late nineties, and I've never charged for any of them and never put ads on any page.

      One of the websites (running since 2000) allows you to find port assignments. Nothing earth shaking, but apparently useful to some people. One day I found out that an intrusion analyser had integrated a lookup via my website into their desktop application. When I rewrote the website a few years later I made sure that all the old URLs would be rewritten automatically and served appropriately so that this functionality of their app wouldn't break. Not everything on the net needs to be monetized, and I'm happy to see that there's still a lot of people with a similar spirit.

    4. Re:I run a website I pay for by NormalVisual · · Score: 1

      I'm in a similar boat, although I use my server mostly for handling my own mail and other tasks. I haven't come up with anything that I feel would really appeal to anyone else enough to justify the effort. :-) I do cover all of my own expenses though. It's not that hard.

      --
      Please stand clear of the doors, por favor mantenganse alejado de las puertas
    5. Re:I run a website I pay for by Anonymous Coward · · Score: 0

      I share your sentiment, I've been running a few websites since the late nineties, and I've never charged for any of them and never put ads on any page.

      One of the websites (running since 2000) allows you to find port assignments. Nothing earth shaking, but apparently useful to some people. One day I found out that an intrusion analyser had integrated a lookup via my website into their desktop application. When I rewrote the website a few years later I made sure that all the old URLs would be rewritten automatically and served appropriately so that this functionality of their app wouldn't break. Not everything on the net needs to be monetized, and I'm happy to see that there's still a lot of people with a similar spirit.

      It wasn't your job to make sure their application didn't break, it was theirs.

    6. Re:I run a website I pay for by Anonymous Coward · · Score: 0

      No, the bill from the increased traffic would be too much to bear.

  5. i weep for what was. by Anonymous Coward · · Score: 1

    I weep for the internet as it was before the first advertising appeared. (I was on it then, for more than a decade before Canter and Siegel), and the Eternal September.

    "But content! You didn't have 20 pages of You'll Never Believe What Happened Next! Quality clickbait! You didn't have popunders and web bugs and profiling of your every move! How did you manage? That internet was useless compared to what we have today! You'll never get that kind of high quality content without ads!"

    The internet: 1969-1993. RIP. You are missed.

    1. Re:i weep for what was. by Dahamma · · Score: 1

      The "Internet" was not created in 1969. By most counts you could probably trace it to 1983, when TCP/IP was officially made the protocol for all routing on ARPANET.

      And seriously, calling the Internet dead in 1993? If that's true, why are you still posting on /. instead of living offline in your cave?

    2. Re:i weep for what was. by TapeCutter · · Score: 2
      The early ad-free internet is nostalgic fairy tale, I remember pre-93, it was just academics talking to other academics using 9600bps comms and plain text, you also had to be associated with a university or similar institution to get access. You fucked around for an hour getting a connection before you could read a couple of pages of lecture notes. And if the kids or the wife wanted to use the phone at the same time they were SOL. It was such an ugly ball of string and red tape that large bulletin boards were still seen as a serious competitor. I learnt a lot during that time but none of it came via the internet, it came from live people and dead trees.

      You didn't have 20 pages of You'll Never Believe What Happened Next! Quality clickbait!

      You do realise it's not compulsory to take the bait, right?

      --
      And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
    3. Re:i weep for what was. by Anonymous Coward · · Score: 0

      Arpanet, which was the foundation of what is now called the internet, was indeed created in 1969. I personally know people who were using it in the mid and late 1970's, long before "the web" which millennials seem to think is a synonym for "the internet".

    4. Re:i weep for what was. by NormalVisual · · Score: 2

      It was such an ugly ball of string and red tape that large bulletin boards were still seen as a serious competitor.

      What, you didn't enjoy having to script your SLIP connection and hoping that the terminal server login hadn't changed? For the longest time, the only mail access I had was through my local BBS that supported SMTP, but Fido was still the go-to solution if you wanted to talk to people outside of your area. Of course, back then we dreamed of having our own T1 too. And if you wanted porn, you had to be handy with a newsreader and uudecode.

      --
      Please stand clear of the doors, por favor mantenganse alejado de las puertas
    5. Re:i weep for what was. by Anonymous Coward · · Score: 0

      Because adblockers and script blocking makes the internet somehow useful?

    6. Re:i weep for what was. by Tom · · Score: 1

      Ok, I'm officially getting old.

      FIDOnet and BBS times were actually pretty cool, and for every disadvantage there was also some advantage. Getting mail at specific times of day, for example, was much more relaxing than the constantly-connected shit where every three minutes you get distracted from whatever you're doing.

      --
      Assorted stuff I do sometimes: Lemuria.org
    7. Re:i weep for what was. by Dahamma · · Score: 1

      Obviously. I know the history as well as anyone. But ARPANET != Internet. The whole point of the Internet is that every node is globally addressable from any other node. That wasn't true until TCP/IP was made the (sole) standard.

    8. Re:i weep for what was. by Dahamma · · Score: 1

      Your post makes zero sense... neither of those have anything to do with the Internet, they are just applications/features that may use it.

  6. Transparency? Who cares? by fustakrakich · · Score: 1

    If they won't open up, it makes no sense to use their product. I hope such a concept is not too difficult to comprehend.

    --
    “He’s not deformed, he’s just drunk!”
    1. Re:Transparency? Who cares? by Anonymous Coward · · Score: 0

      This was completely clear to me from when I started using their system.

  7. If you *read* the policy it's clear how they do it by Anonymous Coward · · Score: 5, Insightful

    Any entity that implements an acceptable advertising policy as is specified on the Adblock Plus web site can request to get added to the Adblock Plus white list. The caveat is that if you are a large commercial entity not only do you have to follow the acceptable adds policy, but you also have to pay for the privilege. Paying alone is not sufficient to get white listed if your a large company. Smaller companies and projects don't have to pay to get white listed- they merely need to comply with the acceptable adds policy and request to get white listed.

    This is actually the free market at work here and a totally reason solution. There are some companies that may choose not to pay up and some may even block Adblock Plus users in turn. That is the choice of these web sites and it's my choice whether or not I want to utilize these sites on those terms. Adblock Plus gives me the choice to decline to utilize web sites with poor privacy, security, and add policies. I'll continue to decline to utilize sites that implement a policy of blocking Adblock Plus users rather than implement a reasonable adds policy.

    I am also an advertiser on the Linux Mint web site. I own a small company that pays Linux Mint directly to have an advertisement on the site. I also use Adblock Plus. I wish Clem (lead developer) would implement the acceptable adds policy as 60% of the visitors don't see our advertisement. I *still* support Adblock's policy and have encouraged Clem numerous times to stop with the flashy advertising so that we can request to have the site white listed. Unfortunately due to one advertiser we lose 60% of the eyeballs visiting the site. I have recently cancelled our advertising for other reasons, but pointed out this issue, alongside a note saying we'd probably return and that the cancellation (many years we've advertised with them) had nothing to do with this. None-the-less I encouraged him to implement the policy.

  8. Find a way to profit without ads by Anonymous Coward · · Score: 0

    If add-ons like AdBlock cause websites to setup paywalls or find other methods to make money, then so be it. I'm tired as fuck of seeing ads everywhere.

    1. Re:Find a way to profit without ads by Anonymous Coward · · Score: 0

      They already do, and this is the unintended consequences of blocking ads, that those who block ads become second-tier citizens and have to resort to piracy to get the content that was previously ad-supported.

    2. Re:Find a way to profit without ads by Anonymous Coward · · Score: 0

      And in most cases nothing of value is lost.

    3. Re:Find a way to profit without ads by penguinoid · · Score: 1

      They already do, and this is the unintended consequences of blocking ads, that those who block ads become second-tier citizens and have to resort to piracy to get the content that was previously ad-supported.

      I think you're confusing who's the second-class citizen here. If I wanted to, I could (*shudder*) disable adblock, but I wouldn't want to risk that on a hostile site. There's also the option to use and adblock-blocker-blocker, to automatically nuke the script that detects adblock. Or I could set my useragent to Googlebot, let them go ahead and block Google if they don't like it. And anything they could do like sponsored shilling, would affect non-adblock users as well.

      --
      Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  9. No Such Things as Acceptable Ads by Anonymous Coward · · Score: 0

    I will continue to block ads because I'm under no obligation to view them. The entire ad business model is hideously bad. I prefer paying for what I use. I don't use free Webmail, I pay for email. I also pay for other content. Free means I'm the product, not the customer. No thank you. This entitlement BS most Internet users expect is just that -- BS. No one is entitled to free content, free Webmail, free anything. People actually bitch about some Webmail providers not being unlimited, or not allow this or that. If you're not paying, you have no voice because you're not a customer, you're the product. There is always a tradeoff. In most cases, it's your privacy. Most people couldn't care less. I do. So, I block all ads whether I pay for content or not. I refuse to be a product, tracked, spied on, followed around the WWW so people can try and build some profile on me to see me crap I will never buy or even be remotely interested in.

    1. Re:No Such Things as Acceptable Ads by raynet · · Score: 2

      I assume you are paying for Slashdot and not using this service for free?

      --
      - Raynet --> .
    2. Re:No Such Things as Acceptable Ads by cwsumner · · Score: 1

      I assume you are paying for Slashdot and not using this service for free?

      Last few times I checked, the subscription button didn't work.

      Last I heard, they were setting up for it, but there was such a "stir" that they abandoned it. But that was two companies ago...

  10. Editing by mentil · · Score: 2

    How does it decide which company to charge to Acceptable Ads whitelisting, and which to charge?

    If the owners don't fix errors in the summaries, how can we expect the editors to?

    --
    Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
    1. Re:Editing by Anonymous Coward · · Score: 0

      You missed this one:

      opened up further about how is makes its money.

    2. Re:Editing by wonkey_monkey · · Score: 1

      How would they decide which errors to fix, and which mistakes to correct?

      --
      systemd is Roko's Basilisk.
  11. Re:AdBlock = Inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    You claimed that you had written your final post on Slashdot. You claimed that you were leaving voluntarily. But now you're back posting again.

    When you can't be taken at your word, why should anyone trust your program?

  12. How 'acceptable ads' work by Snufu · · Score: 1

    Adblock Plus; "Nice ad revenue model you got here. Be a shame if it got broke."

    1. Re:How 'acceptable ads' work by Anonymous Coward · · Score: 0

      The problem is: It's already broken. :-D

    2. Re:How 'acceptable ads' work by Anonymous Coward · · Score: 0

      Just goes to show the customer will steal if he/she can get away with it. In this case, the customer can use a service (website) without paying, by using an ad-blocker.

      Acceptable ads should involve $0 payment to adblock otherwise it's just another mafia ("nice ad revenue you got there...") operation.

    3. Re:How 'acceptable ads' work by Thiez · · Score: 1

      It's nothing like that, because users choose to install an add-blocker, and ABP is not the only add-blocker out there.

    4. Re:How 'acceptable ads' work by Anonymous Coward · · Score: 0

      Advertising should involve a warning, like "click yes to accept running arbitrary advertising code or click no to leave this website", otherwise they're just sneaking in my house.

    5. Re:How 'acceptable ads' work by Anonymous Coward · · Score: 0

      Adblock Plus; "Nice ad revenue model you got here. Be a shame if it got blocked."

      Try to learn spelling, will you? It's blocked, not broke :P

  13. Why are people still installing ABP by Anonymous Coward · · Score: 0

    ABP is not, nor was it ever, the only ad blocker. Why do people still install it? I understand the inertia for existing installs, but who installs it today? It is as big a resource hog as a lot of the ads it blocks. I prefer uBlock origin, but I am sure there are others. Why ABP?

    1. Re:Why are people still installing ABP by trewornan · · Score: 4, Informative

      I stuck with ABP for years - it had always worked well for me so why change? It was only when they started with this white-listing that I looked around for an alternative. uBlock has worked well ever since.

    2. Re:Why are people still installing ABP by Anonymous Coward · · Score: 0

      Oh, look, an APK shill that doesn't know that newer OSes bypass HOSTs and so do most browsers.

      Fucking moron. Quit relying upon 20 year old obsolete technology designed for identifying computers on a network.

    3. Re:Why are people still installing ABP by Darinbob · · Score: 2

      But the white listing has done nothing. I still have seen no ads with ABP even with the white listing. Maybe I'm just careful about where I visit, but I wouldn't drop it until I start finding it to be ineffective.

    4. Re:Why are people still installing ABP by thegarbz · · Score: 2

      I would. Just because something works doesn't mean we shouldn't investigate alternatives. I found ublock to be quite a bit less resource intensive. Not relevant on a computer but critical on cheap tablets and outdated hardware.

    5. Re:Why are people still installing ABP by Anonymous Coward · · Score: 0

      Oh, look, an APK shill that doesn't know that newer OSes bypass HOSTs and so do most browsers.

      Fucking moron. Quit relying upon 20 year old obsolete technology designed for identifying computers on a network.

      An APK shill? lol really? It's APK. It always is.

    6. Re:Why are people still installing ABP by Anonymous Coward · · Score: 0

      FM synthesis fucking RULZ!

    7. Re:Why are people still installing ABP by NormalVisual · · Score: 1

      I'm frankly surprised that Slashdot hasn't done something to prevent all of the free advertising APK gets here. If they want to push their product, they can pay for the privilege to do so like everyone else.

      --
      Please stand clear of the doors, por favor mantenganse alejado de las puertas
    8. Re:Why are people still installing ABP by Anonymous Coward · · Score: 0

      When apk's solution blocks apk's adverts, I'll know it's effective.

    9. Re: Why are people still installing ABP by Anonymous Coward · · Score: 0

      Newer OS's bypassing host file. Lol.
      What are these newer os's you talk about?

    10. Re:Why are people still installing ABP by Anonymous Coward · · Score: 2, Insightful

      What happened to "If its not broke, don't fix it" mentality?

      While I agree with knowing alternatives, I'm sure ad blocking software would be LOW priority on my list to just know about.

    11. Re:Why are people still installing ABP by drinkypoo · · Score: 1

      I'm frankly surprised that Slashdot hasn't done something to prevent all of the free advertising APK gets here.

      I haven't seen an APK post in ages. I know, one more mention and he'll appear, but even so. Perhaps they HAVE. Or did you actually mean ABP? If so, hilarity.

      Whoops, just saw one. I guess he's not putting his name on them any more. Surprised he didn't do that sooner since his name is so bad.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    12. Re:Why are people still installing ABP by KGIII · · Score: 1

      uBlock is excellent. As is uMatrix. With uMatrix, you can do a whole lot of fun stuff. It's a veritable old-school software firewall for your browser. There's even a version for Firefox now. It's like NoScript on steroids. Once you figure it out, you're all set. There's a slight learning curve but it's not bad. It's just a whitelist approach. If you want, you can lock everything down and have nothing but text, nothing from third parties, and not even images or scripts on the page. It works at wildcard, domain, and sub-domain levels. It's fantastic.

      I've been using it for years now. There's also HTTP Switchboard, by the same guy, but there is no Firefox version of that. With a wee bit of extra invested time, you can just install uMatrix and dump uBlock. Though, admittedly, it doesn't give you those handy statistics about how much has been blocked overall.

      For this page, there are 37 requests. I'm allowing 11 though. That's uMatrix.

      uBlock 9 items, or 33% of total content. Over time, it has blocked 23%. You don't really get those numbers with uMatrix. Meh... No big deal. uMatrix works quite well and you don't have to run them together or anything. You can but there's no real need to - though sometimes uBlock hides the fact that it hid stuff a bit better. Though they both block the same thing - sometimes uMatrix will leave you with a gaudy blank spot.

      But, if you want, you can just run uMatrix and save the RAM. It's really quite configurable. The upper-left part of the control panel is actually a click-able area. When you click there, you can set sub-domain, domain, and even wildcard. Wildcard settings apply to all sites. That means you can block even first party scripts until you specifically enable them. You can block first party images, CSS, frames, etc... You can block third party, allow third party, select by domain, block per domain, and all sorts of fancy stuff.

      It's really kind of nice to be able to have the web your way. Add to that GreaseMonkey and Stylish? It's like a whole new web out there. Once you set the settings in uMatrix, make sure to click save. Then you've only got to do it once and the next time you return it will retain the same settings. You can do all sorts of things - including using blocking lists and hosts files - and they'll update automatically. 'Snot a bad application.

      I'm not affiliated. I'm just a happy customer. Oddly, you can't even pay for it. The author wants no donations. The author will accept no donations. The code is open. Have at it.

      --
      "So long and thanks for all the fish."
    13. Re:Why are people still installing ABP by Anonymous Coward · · Score: 0

      I've been using Ad Block (Get AdBlock) for a long while now. Pretty nifty. Does have an "Acceptable Ads" option these days, but it's opt. I haven't used ABP, but this one does me just fine. I love how it's got the built in element filter editor, very nifty for on the fly edits especially for websites that are frequented.

    14. Re:Why are people still installing ABP by KGIII · · Score: 1

      > What happened to "If its not broke, don't fix it" mentality?

      Not everyone has that mentality. I usually find that's held by systems administrators. The rest of 'em are saying, "If it ain't broke, tweak it."

      It's what we do. I've been breaking stuff in new and interesting ways for a long time.

      --
      "So long and thanks for all the fish."
    15. Re:Why are people still installing ABP by tkrotchko · · Score: 1

      I like uBlock, but it doesn't play well with Ghostery. I haven't decided which is better, and so I run both and let them battle it out.

      The "White List" thing sounds like a cool idea in theory, but in practice, I find a "black list" thing is more desirable, particularly when you block javascript.

      Most sites require javascript. But some sites do obnoxious stuff like preventing printing or stop you from trying to copy text. That's where I want to block Javascript.

      Javascript blocking should at this point be a blacklist option.

      --
      You were mistaken. Which is odd, since memory shouldn't be a problem for you
    16. Re:Why are people still installing ABP by 110010001000 · · Score: 1

      You must be kidding. He posts at least 3 times a day on here.

    17. Re:Why are people still installing ABP by KGIII · · Score: 1

      Dump Ghostery and use uMatrix. It's lighter. They don't sell your data. It's free and open. It's not intrusive. It's a billion and three times more effective. (Err... I'm making that number up.) It does many, many things that Ghostery does not do. Search your favorite browser's extensions for "uMatrix" and have a look. It puts Ghostery to shame.

      --
      "So long and thanks for all the fish."
    18. Re: Why are people still installing ABP by Anonymous Coward · · Score: 0

      Windows.

    19. Re: Why are people still installing ABP by desdinova+216 · · Score: 1

      windows 10

    20. Re:Why are people still installing ABP by rholtzjr · · Score: 1
      I also have ditched ABP. Seems that uBlock works with Palemoon seemlessly both PC and Mobile.

      Still getting used to the interface for uBlock though.

    21. Re: Why are people still installing ABP by Anonymous Coward · · Score: 0

      Only Windows update bypasses hosts. What's with the lies? Additonally, nearly no one uses Win8-10 so no problem.

    22. Re:Why are people still installing ABP by Bathroom+Humor · · Score: 1

      Same here. I am using uBlock origin as a NoScript substitute on my chrome-based browser, and decided to add ABP's acceptable ad list to it. I can never tell if it actually does anything because I still pretty much never see any adverts. Odd.

    23. Re:Why are people still installing ABP by Darinbob · · Score: 1

      I rarely get ads on my phone becuase I don't use apps that are serving up ads. I do get ads inserted by youtube on my television though, can't use adblock or ublock for that. I did put a "lite" ad filter on my router but it's not blocking youtube ads so it's no help unless I can figure out the relevant addresses.

    24. Re:Why are people still installing ABP by thegarbz · · Score: 1

      What happened to "If its not broke, don't fix it" mentality?

      While I agree with knowing alternatives, I'm sure ad blocking software would be LOW priority on my list to just know about.

      The mentality died when people realised the car was faster than the horse.

      It was a stupid mentality anyway accepted by people who don't think for themselves. Do your self a favour and dump that mentality in favour of continuous improvement. You'll find a lot of things weren't broken but were holding you back.

    25. Re:Why are people still installing ABP by Anonymous Coward · · Score: 0

      Whatever they have done, they've managed to cut down the number of posts dramatically, and the ones that get through are less of a wall of poorly formatted text than they used to be. So whatever they're doing, it seems to work. There's really no way to completely silence APK and still allow for anonymous comments, so I'm afraid we'll just have to live with a low level of APK spam for now.

    26. Re:Why are people still installing ABP by Anonymous Coward · · Score: 0

      Javascript blocking should at this point be a blacklist option.

      umatrix can be set up that way without problems

    27. Re:Why are people still installing ABP by Anonymous Coward · · Score: 0

      Because they bought the software, and it is not making enough money on the donation/honor payment plan. But when you get a product to block ads, that is your choice - not someone else's to decide what you do or don't want to see. I guess I should slap a guarantee on WindowShadez, that I will never cop out ;-)

    28. Re:Why are people still installing ABP by WindowShadez · · Score: 1

      Sorry, thought I was logged in ... hate being the Anonymous Coward ...

    29. Re:Why are people still installing ABP by cwsumner · · Score: 1

      What happened to "If its not broke, don't fix it" mentality? ...

      The mentality died when people realised the car was faster than the horse.
      It was a stupid mentality anyway accepted by people who don't think for themselves. ...

      Actually, 90% or more of new things are gone within a year. Trying all of them is a terrible waste of time!

      Pick out the ones that make sense to your needs. But jumping on every new thing is for corporate salesmen and fraud artists!
      8-P

    30. Re:Why are people still installing ABP by thegarbz · · Score: 1

      Actually, 90% or more of new things are gone within a year. Trying all of them is a terrible waste of time!

      I didn't say jump. I said "continuous improvement". The underlying concept doesn't include jumping on every new thing that comes up, but rather starts with a question of "what can I improve". In my case it was adblock plus hogging resources combined with a bit of controversy about it accepting donations from advert sites.

    31. Re:Why are people still installing ABP by Anonymous Coward · · Score: 0

      A common by-product of the modern world is startups.

      You have a product, maybe even one with a dominant market share. Somebody out there gets an idea about how it can be done better, and they actually do it. Everybody from the taxi industry, to the insurance industry, to the mining industry, and beyond has been experiencing this over the past 10-20 years.

      In the case of AdBlock Plus, FUCK EM for taking bribes from ad companies to get a free pass into people's browsers.

  14. Clickbait ... yeah that's what I come to /. for by Anonymous Coward · · Score: 0

    Seriously... If /. turns into a clickbait laden turd spinning baby killing place then I'll go elsewhere

  15. An application named "AdBlock" should... by EzInKy · · Score: 1

    ...do just that, block ads, and be even better at doing so if it is named "AdBlock Plus". There is nothing wrong with offering the user the opportunity to view "acceptable" ads if they wish, but it should be the users choice to choose what is acceptable, not the applications.

    --
    Time is what keeps everything from happening all at once.
    1. Re:An application named "AdBlock" should... by Anonymous Coward · · Score: 0

      APK should've called this Adblock++ then as it has what you want doing a lot more for a lot less http://tech.slashdot.org/comme...

  16. I want to de-escalate the advertising war. by Anonymous Coward · · Score: 3, Interesting

    We're now getting into a war similar to the spam war. The advertisers are going to shout louder and louder. The technical experts are going to block harder and harder. We're already at the stage of having adblock-block-blockers. The advertisers will soon try to get laws to make these illegal, if they haven't already. This will get nasty for the normal users and cause a collapse similar to the collapse of News Net. We will be able to use the internet but new users will be stuck on particular closed sites like Facebook.

    The path out of here needs someone independent of the advertisers to agree on criteria for safe, accetpable, reasonable advertising (no tracking, no popping up, no taking over the whole page, no active elements). It can't be done by people like the IAB or government advertising agencies who are in the pockets of the worst elements of the advertising industry. It won't work to completely ban advertising except, possibly, by having your teleco provide control it which is almost more scary.

    Right now Eyeo's Acceptable Advertising program seems to be the only game in town. Google and the new ad replacing browser are the alternatives. It needs our support until something better comes along.

    1. Re:I want to de-escalate the advertising war. by gl4ss · · Score: 1

      meh. no. really there needs to be a technical solution.

      and that is no more crosssite simple to add spam ad networks. back to selling space on site by site basis.

      --
      world was created 5 seconds before this post as it is.
    2. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 4, Insightful

      What it needs is for the Advertising Standards Authority, and other regulatory bodies, to be more forceful in policing internet advertising. At one time their remit only included TV, Radio, Print and poster advertising, but it now also includes internet advertising.

    3. Re:I want to de-escalate the advertising war. by johanw · · Score: 1

      We already have a full scale war. And because advertisers have destroyed each medium where they get a hold on - the main reason more and more people don't watch TV anymore - the users need to make a stand. NO ADS! NONE. The only acceptable ad is a blocked ad.

    4. Re:I want to de-escalate the advertising war. by shortscruffydave · · Score: 1

      The only acceptable ad is a blocked ad.

      Ever wondered how many sites would disappear without advertising revenue to fund them (hosting and bandwidth has to be paid for somehow)? Or are you prepared to pay a subscription or fee for every website that you use?

    5. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      Ads relevant to the site might also be acceptable. So, for example, on a site dealing with issues for first time mothers, ads for cots, prams or car seats etc might be appropriate and acceptable. Or on a tourist information site about a town or city, adverts for airlines or rail operators serving the town and for companies offering accommodation in the town and for local attractions might (depending on the nature of the ad) be appropriate.

    6. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      Ever wondered how many sites would disappear without advertising revenue to fund them (hosting and bandwidth has to be paid for somehow)? Or are you prepared to pay a subscription or fee for every website that you use?

      Ever wonder how many useless sites whose only goal is to trick users to click on ads are out there? If your business model is 'display a shitload of ads and live happily ever after' then you've got a problem.
      It's high time we sanitize the net.

    7. Re:I want to de-escalate the advertising war. by Tom · · Score: 1

      Poor horse carriage drivers. We need to stop those auto-mobiles, they are putting them out of business!

      Other business models exist, and the very reason we don't see them is because the advertisement model has crowded them all out.

      It's the same reason normal people couldn't get a reasonable credit or financing for half a decade - the banks were busy playing casino. That market crashed. It's time the advertisement market bubble bursts.

      --
      Assorted stuff I do sometimes: Lemuria.org
    8. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      Ever wondered how many sites would disappear without ...

      Yes. But why do you try to make that sound as a bad thing ?

      Horse-whip and -carriage makers have all but disappeared, no matter how hard they fought to keep their jobs (even going so far as try to forbid the automobile). As a result the world simply exploded and human kind ceased to exist.

      ... Oh wait, we're still here ...

      Change is inevitable. Fighting it is human. The end result stays the same. Adapt or perish.

      Or are you prepared to pay a subscription or fee for every website that you use?

      You make it to appear as a two-possibility thing, with the choice laying with the visitors.

      It isn't and it doesn't.

      The choice to stay rigid (while making all kinds of preposterous demands to make that possible, much like the whip-makers of yesteryear tried) and die or to adapt and (possibly) survive is fully-and-all laying with the companies involved.

    9. Re:I want to de-escalate the advertising war. by radja · · Score: 1

      I pay a subscription fee to my ISP to access websites.

      --

      No one can understand the truth until he drinks of coffee's frothy goodness.
      --Sheikh Abd-Al-Kadir, 1587
    10. Re:I want to de-escalate the advertising war. by athmanb · · Score: 2

      I'd happily pay a subscription fee equal to what advertisers would have paid the websites I visit. I shouldn't cost more than $50 a month to replace all ads everywhere.

    11. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      If I say "I like Fujinon film" is that an ad? What if I got the film for free because I worked with them for a long time? What if they sponsor my cameras?

      What if I put a simple thing saying "my dad's a great car mechanic". In the fundamental it's an advert even though it's free.

      There are plenty of potential ads which are acceptable. They are just drowned out by the fraud.

    12. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      How many of those sites actually have content worth looking at? I fund all of my sites from my pocket. The sites that do have ads only display very simple, small ads in places that are clearly identified. I still fund those sites out of pocket because the income is less than the costs. I continue to share my content because I want to, and because tens of thousands of people want to see it daily and I don't want to disappoint. The sites that will disappear are the ones that will never be missed, and they are likely the ones that are part of the extreme dumbing down of society and/or are pushing their extremist agendas.

    13. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      If this actually happens, where there is a third party that actually stop most of the advertisers from playing the "wink-wink, nudge-nudge" game with malware writers, and actually start to behave, I'll piss on a spark plug.

      The future of advertising is likely some website apps on iOS. Virtually every page hit dumps you to the App Store to download Lyft, the app demands location access to work, when in reality it is just a generic shell around Safari, every page has pop-overs, and every other page has sites like Pinterest which demand you make an account or log into Facebook and give them carte blanche in way of posting, to proceed.

      I'm starting to see sites have their page one big flash object, or use HTML5 + encrypted media extensions to DRM-protect the ads.

      It only will get worse. With browser fingerprinting (trust me... try it yourself with Panopticlick), the privacy invaders don't need cookies. It only will be a matter of time before sites require locally running apps to pull data 24/7.

      In reality, where does it end? Advertising is so intrusive that an app like Waze sucks your location and other data 24/7. Even a generic fleshlight app on iOS will ask for a bunch of things, or on Android demand every permission under the sun even though it doesn't need any of that to work. It may be that because there isn't any more info to suck from end users, that the advertising bubble will collapse soon.

      As for the eyes of lawmakers, the ad industry is viewed as making money, adblock as "stealing". I wouldn't be surprised to see the DMCA or WIPO be used to go after ad blockers sooner or later, especially combined with some DRM mechanism. The stage is set for that with encrypted media extensions.

      Strap down tight... going to be an ugly ride. Malvertising is either the #1 vector for compromise, or up there... but that will not be addressed in this climate.

    14. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      The Internet existed with many sites before advertising. It will exist quite well with banner ads and non-intrusive advertising. What will happen is that someone will set up clearinghouses that people will subscribe to, which will pay the bills. Sites which paywall or throw malvertising will get left in the dust, just like Yahoo's search did when Google came around.

    15. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      If they are so useless, then you wouldn't be visiting them with an adblocker.

    16. Re:I want to de-escalate the advertising war. by Merk42 · · Score: 1

      I pay for my car AND gas, why do the stores want to charge me once I get there too???

    17. Re:I want to de-escalate the advertising war. by Merk42 · · Score: 1

      Ever wondered how many sites would disappear without ...

      Yes. But why do you try to make that sound as a bad thing ?

      Horse-whip and -carriage makers have all but disappeared, no matter how hard they fought to keep their jobs (even going so far as try to forbid the automobile). As a result the world simply exploded and human kind ceased to exist.

      ... Oh wait, we're still here ...

      Change is inevitable. Fighting it is human. The end result stays the same. Adapt or perish.

      Or are you prepared to pay a subscription or fee for every website that you use?

      You make it to appear as a two-possibility thing, with the choice laying with the visitors.

      It isn't and it doesn't.

      OK, so what is a third possibility?

    18. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      There is no technical solution.

      If Forbes starts to include the nasty advertising directly in their normal content and weave it in (which they actually do already in a sense - they are selling the Forbes vision) then there is no way to separate advertising from the content.

      The choices are: a) replace Forbes with something better or b) find a way make Forbes behave better themselves.

    19. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      The third possibility is *gasp* people put up websites on their own dime and don't try to derive revenue from them! I know *gasp* impossible right? Oh wait, THAT IS WHAT THE FIRST years of the web were. People put up information they wanted to share, and weren't looking for a buck. I know, hard to believe, right?

    20. Re:I want to de-escalate the advertising war. by Merk42 · · Score: 1

      So only the rich that can afford to bleed money can have a popular website (more visits = more bandwidth = more cost).
      Sounds like a great idea!

    21. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      The bandwidth to serve a site, given content+features+audience, is far larger than it was back in days before advertising became so prevelant.

    22. Re:I want to de-escalate the advertising war. by vel-ex-tech · · Score: 1

      SoylentNews subscriber here. I also pay to host my own stuff on Linode and use Namecheap as my registrar. In addition, internet routable IPv6 at home.

      Frankly, websites that exist solely because of advertising can die in a fire. Nothing of value will be lost.

      All that needs to happen is some serious momentum towards IPv6 adoption and federated protocols such as XMPP. DNS might remain a bugbear, but it would be neat if an ISP wanted to offer either 6RD or native IPv6 and also allow me to set up say vel-ex-tech.customers.awesomeisp.com and give me some way to point that at 2600:1337:543:8A30::1 (or ::2 depending on how they're routing from my personal /64 if ::1 is on the ISP side). Not saying that will ever happen. Hey, maybe it has the side effect of giving people who know wtf they're doing with technology an escape from Eternal September.

      (Also note: if I wanted to have vel-ex-tech.customers.awesomeisp.com point to my desktop, I'd add 2600:1337:543:8A30::10/64 say as an address and have the XMPP server bind to that address. Then for non-server traffic use IPv6 privacy extensions to generate a random address in the /64, so on the rare occasion I go to MyFace, one day I'm coming from 2600:1337:543:8A30::DEAD:BEEF, then next day 2600:1337:543:8A30::1234.)

      Granted, another alternative is some kind of micropayment service. I want a way to direct my money towards websites that are doing actual investigative journalism. I feel the hidden danger of advertisement-based services is that the mainstream players like WSJ, WaPo, etc get all the pageviews simply for having a brand when what I really want is something like Breitbart or The Root (flame away, well aware of both sites' biases, just examples of the kind of detail in reporting I want). Sites that repost repost the AP and Reuters feeds don't need my money--I can go straight to AP and Reuters myself. (Hey, they deserve at least a few peanuts for cranking out short summaries of events in different parts of the world!)

    23. Re:I want to de-escalate the advertising war. by laurencetux · · Score: 1

      the biggest problems i have are

      1 pages that are 95% ads and sidebars and 5% content

      2 multiple videos on a page (hint if i go to a page to see a video I DO NOT WANT SOME OTHER RANDOM VIDEO PLAYING ON THAT PAGE ALSO)

      3 ads that look like system dialogs

      4 ads that have exe payloads (drive by malware)

      5 ad networks that will not filter ads for content (hints here i have exactly ZERO desire to see half naked people , i do not have either a house or car and im offended by most pc utility ads)

    24. Re: I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      Sigh. Hosting is cheap as dirt. If you have that many users where you need a lot of bandwidth then you can monetize using a subscription model. Ads aren't the answer.

      Besides websites were around before the MBAs and marketers got to the net. Once we let them in, it's been downhill since.

    25. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      I pay a subscription fee to my ISP to access websites.

      And how much of that money goes to the companies producing and hosting those websites?

    26. Re: I want to de-escalate the advertising war. by Merk42 · · Score: 1

      Sigh. Hosting is cheap as dirt. If you have that many users where you need a lot of bandwidth then you can monetize using a subscription model. Ads aren't the answer.

      But the AC (who may or may not be you) made it sound like subscriptions were also a bad thing

      Besides websites were around before the MBAs and marketers got to the net. Once we let them in, it's been downhill since.

      The amount of bandwidth a site has to give out given its content/userbase is also a lot higher (and therefor cost is higher) than "before the MBAs and marketers got onto the net"

    27. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      Who cares? If I pay the ISP (car & gas), all the websites (store goods) are free for me. /sarcasm

    28. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      OK, so what is a third possibility?

      The third possibility is not to pretend that the answer to the problems the ad industries created for themselves must come from their visitors.

      Let them (and the "websites" innundated with that crap) solve their own mess.

    29. Re:I want to de-escalate the advertising war. by amicusNYCL · · Score: 1

      It can't be done by people like the IAB or government advertising agencies who are in the pockets of the worst elements of the advertising industry.

      It has to be done by them, because they are really the only people who can enforce it. They must police their own industry, or the private sector is going to block them. Their words and actions are the only ones that really matter in this "debate", and until they start saying and doing the right things they will continue to be blocked.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    30. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      The visitors are the ones so sure a 3rd possibility exists.

    31. Re:I want to de-escalate the advertising war. by Stan92057 · · Score: 1

      do you think the people who buy the ads will give that money/lower prices to consumers?lol

      --
      Jack of all trades,master of none
    32. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      Ever wondered how many sites would disappear without advertising revenue to fund them (hosting and bandwidth has to be paid for somehow)? Or are you prepared to pay a subscription or fee for every website that you use?

      Sites that provide nothing of value to their users should disappear.

      I will happily contribute (subscription, donation, pay-per-use, etc.) for sites that provide value to ME.

    33. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      The visitors are the ones so sure a 3rd possibility exists.

      Well, thats easy to explain: There have been two solutions offered, neither of which included either the ad companies or the websites themselves, and lay the full problem on the plate of the visitors.

      To me that sounds as if there must be at least four more, two where the full extent of the problems are placed on the plate of the ad companies, and another two which put them on the plate of the websites.

      .

      But actually, as the visitors have nothing to say about how either of those above to manages its business (including what the incoming money is all spend on) they are not any party in finding a solution at all.

    34. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      seriously? most sites can be run just fine on a 5$/month vps

      if your website is neither:
      1) worth enough for you to pony up 5 bucks a month to keep it running, and
      2) not worth enough to your visitors for things like affiliate links, branded stuff (caps, cups, t-shirts, etc), donations, and sponsorships to bring in that 5$ a month
      then... why on earth would I want to spend my scarce attention on it? and why on earth did you make it in the first place?

    35. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      ah come on, my 10 bucks a month vps comes with a terrabyte of free trafic

      at a very generous 100kb per page, that's 10 million page views per month
      very, very few sites need more then that

      yeah, it's easy to bloat a page to 1+ mb, but that's insanity in and of itself for most sites

    36. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      ah come on, my 10 bucks a month vps comes with a terrabyte of free trafic

      at a very generous 100kb per page, that's 10 million page views per month
      very, very few sites need more then that

      yeah, it's easy to bloat a page to 1+ mb, but that's insanity in and of itself for most sites

      Right. And when every customer uses all terabyte of traffic a month for $10 nothing bad will happen / service won’t stink / prices won’t go up.

    37. Re:I want to de-escalate the advertising war. by cwsumner · · Score: 1

      ... Or are you prepared to pay a subscription or fee for every website that you use?

      Yes, I am willing to pay a subscription to sites I like and use regularly. Provided it at least limits the adds!
      Bad as it is, I would pay for SlashDot, because the others are much worse.
      Of course, it depends on the price...

    38. Re:I want to de-escalate the advertising war. by Anonymous Coward · · Score: 0

      There is an alternative. We live in a world of "free trade" and competition. If the current advertising industry isn't able to hack it, then their competitors in the "Acceptable Advertising" industry can replace them. The IAB can die in a fire and advertising could still survive, provided by other people who are ready to adapt to the new situation. That is why the Acceptable Advertising initiative deserves everybody's support.

  17. WoW - talk inaccurate lies, lol... apk by Anonymous Coward · · Score: 0

    Browsers using what most everyone does in host-domain names do NOT bypass hosts. Windows only does on Windows update.

    What is OLD is new & better by far vs. all comers -> http://tech.slashdot.org/comme...

    (... & you know it, hence your weak bs ridden reply!)

    APK

    P.S.=> You morons have reduced yourselves to telling outright LIES now? LMAO - thanks, you're doing me a WORLD OF GOOD & a favor doing so (especially on this website)... apk

  18. Idea for a great feature... by Anonymous Coward · · Score: 0

    For those who want to support the notion that pages "deserve" ad revenue to provide features, I propse the option to make it so that the page merely comes up with the alert "This page is ad-sponsored, would you like to go somewhere else?" I would always click yes. I remember the internet before ads, and you know... It managed not to suck. I'd rather just not have access to a page run by ads if I can't also block them.

  19. Disable Advertising.... by tonywestonuk · · Score: 5, Insightful

    I leave the Slashdot 'Disable Advertising' box unchecked. Becuase I am not bothered by the ads, and maybe now and then something might catch my eye, and I'll give it a click....supporting Slashdot as I do. Bills have to be paid after all. However, if the ads were in the face 'YOUR PC IS AT RISK FROM VIRUS' etc, then this is unacceptable..... This is what AdBlock is for, to get rid of these crappy fear-ware ads. I honestly don't mind seeing ads that don't get in my face.

    1. Re:Disable Advertising.... by rworne · · Score: 1

      I agree - on the desktop site. Have you seen the mobile site though? Mobile app ads that fill the screen - with four icons. Makes iPhone browsing painful.

      --
      I tried every decent and legal way I could think of to resolve the issue w/the business before I rented the chicken suit
    2. Re:Disable Advertising.... by markdavis · · Score: 2

      >"This is what AdBlock is for, to get rid of these crappy fear-ware ads. I honestly don't mind seeing ads that don't get in my face."

      And that is fine for you, but for me, "in my face" means something very different. I actually agree 100% with Adblock's definition of acceptable ads... and the ones Slashdot run don't adhere to it. The biggest for me are:

      No animation or motion, ever
      No mouse-overs
      No video or audio unless specifically clicked on
      No pop-ups/unders,or timebombs

      And I would guess that about 98% of the ads on the web fail with just those three. Unfortunately,it seems like 33% or more of websites' CONTENT now fails too. :( I went on CNN the other day and couldn't believe the horrible experience I had- what an incredibly crappy site now.

    3. Re:Disable Advertising.... by Anonymous Coward · · Score: 0

      Ghostery, Privacy Badger, Adblock (sold out crippled by default to not work), Ublock adblocking addons are inferior redundant inefficient junk compared to hosts files which do more for less http://tech.slashdot.org/comme... apk's program makes them easy to create and manage for personal computer users that aren't technojocks.

    4. Re:Disable Advertising.... by AmiMoJo · · Score: 2

      I'd rather the subscriptions were fixed and I could send money directly. The perk of being able to see stories early is nice too.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    5. Re:Disable Advertising.... by Tom · · Score: 1

      Which is why everything that throws and obnoxious, interruptive or distracting ad at me gets immediately deleted from my phone. Doesn't matter how good it is or how much I need it. I will find something else that doesn't.

      --
      Assorted stuff I do sometimes: Lemuria.org
    6. Re:Disable Advertising.... by Anonymous Coward · · Score: 0

      How is blocking top level domains only "doing more"? Stop selling useless garbage, you astroturfing piece of shit.

    7. Re:Disable Advertising.... by Toshito · · Score: 1

      What I don't understand is that this checkbox is not always visible for me.

      When it appears it's always checked, but a lot of times (like today) I don't even see the option, and I see the ads.

      Is it a bug?

      Since I often browse Slashdot at work (shh!! don't tell the boss!) I don't want those shiny ads on my screen. The boring green & white screen looks like our internal document format from afar...

      --
      Try it! Library of Babel
    8. Re:Disable Advertising.... by Tony+Isaac · · Score: 1

      I leave the checkbox unchecked too, because
      1) It unchecks itself after a few days anyway
      2) Slashdot ads have gotten more and more intrusive
      3) I never see them any more because of AdBlock Plus!

      Right now it's telling me that it blocked 8 ads on this page alone. That's not what I call "acceptable" advertising.

  20. Ouroboros by Mandrel · · Score: 2
    A quote from the Adblock Plus blog post in question:

    This revenue allows us to hire employees to do the hard work providing that service demands. Software engineers have to maintain the whitelist, monitor it and provide customer service to each whitelisted site, whether payment is involved or not.

    So they need to charge to pay for the manpower and infrastructure needed to be able to charge. A bit of a circular argument. The Easylist block list is over six times longer than the acceptable ads whitelist, yet is maintained by volunteers. I'm sure the community could maintain a whitelist if salespeople were no longer required.

    1. Re:Ouroboros by johanw · · Score: 1

      Perhaps - but where to find a volunteer to fill an "acceptable ad list"? I would report an ad slipping through the block for free, but I certainly would not work on the second (unless they paid me so much I'd forget my concience).

    2. Re:Ouroboros by Mandrel · · Score: 1

      Yes, you'd likely only give your time to maintain an acceptable ads whitelist if you believe that visibility of less aggressive advertising makes the world a better place. This is a common view on Slashdot, but probably not as common as the view that all advertising shoved in other media is intrinsically bad. AdBlock Plus' rationale for introducing the acceptable ads system was that the majority of respondents to their survey wanted it.

      My main point was that most of the work and expense is in the selling of list access, and the collection of associated fees, rather than in list maintenance.

  21. It's broken. by jcr · · Score: 3, Insightful

    If it doesn't block all the ads, it's not an ad blocker. It's just an ad filter. That's not what I want.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
    1. Re:It's broken. by Anonymous Coward · · Score: 1

      Then you... turn off acceptable ads. Done.

    2. Re:It's broken. by Anonymous Coward · · Score: 1

      A lot of people would prefer an ad filter. I only block abusive ads: malware, popups, flashy crap, plugin-ads(flash), script ads because they are just too abusive.*

      The only ones that prefer adblockers are old, dated, paranoid people that think their little precious snowflake life is of interest to someone that already isn't reading about you because it is entirely automated most of the time.
      And the times where it isn't, they already don't care about you anyway.

      Even when websites are giving out a premium or subscription to the site, most adblock kiddies will cry and bitch their asses off. (including on this site many times in the past, probably even you if I remember correct)
      It is childish freeloader mentality.

      Without advertising, this world simply would not work. Period.
      Everything you are interested in would be vastly more expensive. Everything. At all levels of society.

      * Script ads could be fixed if the JS developers made a sub-spec solely for untrusted content.
      It would be stripped back of most JS and only allowed to do simple DOM changes.
      It would be similar to how the WebWorker spec has a smaller set of features since they are dedicated to doing number crunching.
      So it isn't out of the realm of possibility.
      I'd like it if the same was done for Canvas as well. At this rate, Canvas has no chance of replacing Flash. It is an unwieldy mess. (and I LIKE it, but it sorely needs fixing)

    3. Re:It's broken. by antdude · · Score: 1

      That is where uBlock Origin comes in. ;) I wonder how long that will last until we move to the next ad blocker!

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    4. Re:It's broken. by Shane_Optima · · Score: 1

      Why is this still such a big deal? The whitelist can be opted out of. Click one checkbox and you opt-out of the ad whitelisting and everything is blocked. Simple.

      You could argue this should be opt-in instead of opt-out, but this is a browser plugin we're talking about, not deeply troubling shenanigans being played with core features of your OS (like Microsoft's recent stunts.) If they ever remove the option to opt-out of the whitelist, you can just use one of their many competitors but in the meantime, the existence of this whitelist encourages advertisers to make less-obnoxious ads. Isn't that a good thing? Isn't this an extremely good thing... giving advertisers an actual incentive to be civilized and unobtrusive ?

      I support ABP for the very reason that so many other people trash them: their (completely optional) whitelist, which encourages advertisers to play nice. If they ever remove the ability to opt-out of the whitelist or start whitelisting lots of obnoxious crap then sure, I'll tell them to go jump in a lake and start recommending alternatives, but in the meantime I really think they're doing a fantastic thing here, and a lot of people fail to see this because of the (admittedly somewhat concerning) fact that they are making some money doing it.

    5. Re:It's broken. by Espectr0 · · Score: 1

      By your definition, ad blockers don't exist, because nothing is perfect.

    6. Re:It's broken. by Toshito · · Score: 1

      The World Wide Web existed long before there was any ad and paywalls.

      It was much smaller, but still was very fun to use because it was full of fun pages maintained by hobbyists, for free.

      So yes we were a bunch of freeloaders, using pages set up by freegivers (is that a word?)

      Now 99% of the web is boring blogs, advertising, and other boring content (like movie tie-ins) that everyone tries to monetize.

      I hate that word: monetize

      It sums up everything that's wrong with the Internet today.

      --
      Try it! Library of Babel
  22. The question here is.. by Z80a · · Score: 2

    Can you pay a large sum to allow ads with viruses to get whitelisted?

    1. Re:The question here is.. by Anonymous Coward · · Score: 0

      They're not allowed to answer that due to NDAs :)

    2. Re:The question here is.. by Anonymous Coward · · Score: 0

      Of course! You can pay as much as you use to. Just buy ad time from an already white listed company.

      Due to intermittent nature of ads, the tendency of malware delivered by them to not instantly make themselves known and the tendency of end users to not have any ability to submit evidence of where the malware came from we'd have a hell of a time proving a white listed advertiser infected anyone too.

  23. Acceptable Ads? No such thing by jandersen · · Score: 1

    The very term "acceptable ad" sounds a bit underhanded to me; or perhaps it is just that we have already lost all trust in the advertising industry and through them, in the companies that advertising in that way. They should rethink they whole ambition and the strategy that follows from it: the term should be "Wanted Ads": advertising that people actually want - like when you go online and search for "where can I buy X within 10 miles of Y?" That's when you want to find adverts, but only if they are genuinely matches for the parameters given.

    1. Re:Acceptable Ads? No such thing by Tom · · Score: 1

      Actually, even then I don't want to see ads. I'm not interested in seing the trailer or poster or reading how great X is - I've already decided to buy it. Give me a list of shops with distance and price.

      --
      Assorted stuff I do sometimes: Lemuria.org
  24. Re:Block Ads in android apps & hack all apps e by johanw · · Score: 1

    Lucky Patcher uses a combination: hosts file and it can disable the advertising services in Google Play Services. You can do that also with tools like https://play.google.com/store/... , I used that to disable the analytics spying service too.

  25. Ego.setBoosted(true); by cloud.pt · · Score: 1

    Glad to see my comment here hit a nerve and probably had some influence on this. Transparency is clearly the way to go, with the clarity that the company wants a monetizing strategy. We all want to make money, so it only makes sense to admit it and explain why and how, especially when you provide services that affect stuff so broad such as consumer rights.

    1. Re:Ego.setBoosted(true); by Anonymous Coward · · Score: 0

      Do you really think they read Slashdot and give a shit about your non-lawyerly opinion when it's painfully obvious that you are really not a lawyer? At least you did us the courtesy of telling us you aren't a lawyer. We'd have guessed it on our own even if you hadn't told us.

      But yes, they're checking Slashdot posts, looking for your post, and taking your post seriously. That's surely the reason. Either that or it was magic and you willed them to comply!

    2. Re:Ego.setBoosted(true); by cloud.pt · · Score: 1

      I'm just happy with the fact I mentioned 3 of the things they addressed on my comment back then: a request for transparency, the separation of adblock and sensible ads technologically and economically, and the fact they now publicly assume they want to make money out of the free tool they provide, in the controlled space they get from its usage. Like, you know, Google didn't do for the longest time about their collection of data.

  26. no "acceptable" ads by Tom · · Score: 1

    There is no such thing as acceptable ads. The advertisement industry has ruined the whole thing, and I feel no pity whatsoever for them.

    There used to be a time when a little bit of advertisement was acceptable. But once you've pissed all over your host, you can't come to the next party, even if you promise you won't do it again. Not anymore. Not after you've promised it twenty times, and twenty times pissed all over the host, his guests, the food and the neighbours dog.

    There's a point where you are just not invited anymore, doesn't matter what you promise, how sincerely you promise or how much you really, really mean it this time.

    --
    Assorted stuff I do sometimes: Lemuria.org
    1. Re:no "acceptable" ads by Aaden42 · · Score: 1

      once you've pissed all over your host, you can't come to the next party

      Well... I mean... There are parties like that... Maybe it'd be okay...

    2. Re:no "acceptable" ads by Tom · · Score: 1

      Yes, they are called the marketing department. Where pissing people off is considered "engagement".

      --
      Assorted stuff I do sometimes: Lemuria.org
  27. Re:AdBlock = Inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    after I spank you

    Sounds kinky. I'm flattered but you're not my type. Are you able to address the fact that you say one thing and do another? Why should anyone trust your program when that is true?

  28. Shitmoderation by drinkypoo · · Score: 3, Insightful

    How in shit did you get modded up for your bitchwhining? You can turn off acceptable ads with one checkbox which is respected by the addon. It's not broken, you just don't know how to use it.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  29. How I determine acceptable ads by Aaden42 · · Score: 1

    Is this ad acceptable?

    *grumpy cat macro*: NO

    Determination made. That was easy.

  30. ABP Gone by yoshi_mon · · Score: 1

    I've been using ABP for years now on my machines and those I admin for friends/family/clients. It was, as we all know, a good solution for a number for reasons: Using less bandwidth, limiting infection vectors, and of course removing annoying ads.

    However I've recently switched to UBlock because it simply runs better...and it does not have any sort of "acceptable whitelisting". Now I actually still pretty much trust ABP as I'd used it a fair amount since they have allowed what they deemed as acceptable ads. Not only could you opt-out (Yes you were auto opted-in however.) but some times when I did forget to opt-out I did not see anything egregious.

    None the less with an alternative out there that is faster I think it is a good thing to give it support. As I've said about this topic before, I'll use my hosts file again if need be to block ads. I'll personally update it if that is what it comes to. The tears of ad execs do nothing but bring me joy as they rationalize why they have a right to my bandwidth and all of the other data they want to collect.

    --

    Really, I know what I'm doing...Ohhhh, look at the shiny buttons!
    1. Re:ABP Gone by Anonymous Coward · · Score: 0

      It's important to make the distinction between ublock origin, which is constantly being worked on and ublock, which hasn't seen a real update in almost 3 years.

  31. Re:AdBlock = Inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    APK, the moron that still fails to understand HOSTs got broken years and years ago. Has been since Windows 7. Programs can bypass it at will with their own hardcoded entries.

    Hey, Whipslash, I see you haven't sued the fuck out of Alexander P Kowalski for Harassment, Spam, etc. Do you need someone competent enough to handle that for you? Khyber has all the information you need to end him for good.

  32. Re:For the best possible custom hosts file by Khyber · · Score: 1

    Hey, look, the fucking moron that claimed he was done psting here.

    Since we can't trust you at your word, your HOSTs engine is very obviously not trustworthy either, you lying sack of shit.

    Not like it matters beause every program coming out now days is hardcoded to bypass your HOSTs bullshit.

    Meanwhile, they can't bypass my router block.

    Dedicated hardware = 1. HOSTs = -1,000,000

    --
    Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
  33. No such thing as Acceptable Ad by Anonymous Coward · · Score: 0

    Adblock sold out long time ago. Abandon for uBlock Origin. So much more control, granularity, efficiency. Just clean uninterrupted content, the way the graybeards intended.

  34. Is it still considered an ad blocker... by malditaenvidia · · Score: 1

    It doesn't block ads, it shouldn't advertise itself as an ad blocker. Why do people keep using ABP at all?

  35. Hahahaha, trouble proving me wrong? Yes by Anonymous Coward · · Score: 0

    his hosts program is actually pretty good by xenotransplant

    his hosts tool is actually useful for those cases in which one does indeed want to locally block stuff outright while consuming minimum system resources by alexgieg

    I like your host file system by Karmashock

    APK is kinda right. I've given up on JS based adblocking and gone to blackholing in /etc/hosts, just like it was back in the 90s. I've tried his hosts file generating software. It works by bmo

    Actually, APK is totally right on this count. A hostfile based adblocker makes for a much better experience in this context by chihowa

    I find your hosts file admirable by vel-ex-tech

    I've never tried to belittle (APK's) work, I've flat out said it's good by BronsCon

    I support APK's stand on the hosts file by Trax3001BBS

    APK

    P.S.=> /. users make you "EAT YOUR WORDS" Khyber... apk

    1. Re:Hahahaha, trouble proving me wrong? Yes by Anonymous Coward · · Score: 0

      trouble proving me wrong?

      You prove yourself wrong. You say one thing and do another. You've shown yourself to be untrustworthy. I don't trust you or your program.

  36. AdBlock = Inferior + 'souled-out' vs. hosts by Anonymous Coward · · Score: 0

    Can browser addons do 16 things hosts do 4 speed, security & reliability (more efficiently too)?

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dnsrequest logs
    13.) Speed up surfing (adblock & hardcoded favs)
    14.) Works on anything webbound multiplatform.
    15.) EZ data control
    16.) Block ads better vs. addons more efficiently

    ANSWER's NO on addons doing it well or @ ALL + hosts = on devices natively - not illogically inefficiently "Bolting on 'MoAr'".

    (Ads on same site = rare: Advertisers don't trust webmaster click counts)

    Addons = blockable by ClarityRay/BlockIQ via native browser methods: Untrue for hosts (part of IP stack).

    APK

  37. Bad business models aren't my problem by sjbe · · Score: 2

    Ever wondered how many sites would disappear without advertising revenue to fund them (hosting and bandwidth has to be paid for somehow)?

    Not really, no. Their bad business model is not my problem.

    Or are you prepared to pay a subscription or fee for every website that you use?

    I'm prepared to pay a subscription to every website that provides me adequate value to justify a subscription. I already do this for several. Most don't provide much value and I wouldn't mourn their loss. Very few provide enough value that I would willingly sacrifice my privacy and web browsing habits to an advertising company.

  38. For the best possible custom hosts file by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://www.start64.com/index.p...

    Gets data via 10 security community sites. Better on power/cpu/ram+ other IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers! Blocks all ads + known bad sites & less complex vs firewalls which compliment them (need layered filtering driver - hosts don't + they block far less used IP addresses, hosts block FAR more used host-domain names). Even Antivirus = too reactive. Hosts = proactive blocking infestation BEFORE you get it.

    APK

    P.S.=> Hosts do more for speed (hardcoded favs + adblocking), security (blocking known bad sites & dns issues avoiding DNS), reliability (vs. downed or dns poisoned dns), & anonymity (dns request logs) vs. ANY other "so-called -solution'" w/ what you already natively have. Unlike Adblock\UBlock\Ghostery it's not blockable by ClarityRay/BlockIQ + uses FAR LESS RESOURCES & does more (especially vs. DNS security issues)

    ... apk

  39. In principle vs in practice by sjbe · · Score: 1

    Frankly, websites that exist solely because of advertising can die in a fire. Nothing of value will be lost.

    You mean like Google? You think Google provides nothing of value to anyone? I think many would disagree with you. Their offerings might not be valuable to you specifically but clearly many others are ok with them as a company that exists solely because of advertising.

    In principle some advertising is fine. The problem is that advertising companies can't seem to help themselves in abusing that relationship. Unfortunately the advertising companies have done so much damage that no one with a brain trusts them anymore, including myself.

    1. Re:In principle vs in practice by vel-ex-tech · · Score: 1

      DuckDuckGo user here. Would subscribe if it came to it. Google pissed me off one day when I started up chromium and it had some line about how code.org is going to somehow make girls into programmers and solve the diversity problem.

      If chromium goes away, feh. Midori would quickly mature.

  40. Adblocking browser addons = inferior vs. hosts by Anonymous Coward · · Score: 0

    Can browser addons do 16 things hosts do 4 speed, security & reliability (more efficiently too)?

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dnsrequest logs
    13.) Speed up surfing (adblock & hardcoded favs)
    14.) Works on anything webbound multiplatform.
    15.) EZ data control
    16.) Block ads better vs. addons more efficiently

    Answer's NO on addons doing it well or @ ALL + hosts = on devices natively - not illogically inefficiently "Bolting on 'MoAr'".

    (Ads on same site = rare: Advertisers don't trust webmaster click counts)

    Addons = blockable by ClarityRay/BlockIQ by native browser methods: Untrue for hosts (part of IP stack).

    APK

  41. Summary by q4Fry · · Score: 1

    Can the summary actually summarize what ABP does say, in addition to the commentary about how it still isn't transparent enough?

  42. For the best possible hosts file by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://www.start64.com/index.p...

    Gets data for more speed & security via 10 security community sites. Better on power/cpu/ram+ IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers. Blocks all ads + bad sites & less complex vs firewalls (they need layered filtering drivers - hosts don't + firewalls block far less used IP addresses, hosts block FAR more used host-domain names) complimenting 'em. Even Antivirus = reactive. Hosts = proactive, blocking infection BEFORE you get it.

    APK

    P.S.=> Hosts do more 4 speed (hardcoded favs + adblocks), security (blocking bad sites & dns security issues), reliability (vs. downed & poisoned dns), & anonymity (dns requestlogs) vs. other "so-called -solutions'" w/ what you natively have. Unlike Adblock\UBlock\Ghostery it's not blockable by ClarityRay/BlockIQ + uses FAR LESS RESOURCES & does more

    ... apk

  43. Adblocking browser addons = inferior vs. hosts by Anonymous Coward · · Score: 0

    Can browser addons do 16 things hosts do 4 speed, security & reliability (more efficiently too)?

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dnsrequest logs
    13.) Speed up surfing (adblock & hardcoded favs)
    14.) Works on anything webbound multiplatform.
    15.) EZ data control
    16.) Block ads better vs. addons more efficiently

    ANSWER's NO on addons doing it well or @ ALL + hosts = on devices natively - not illogically inefficiently "Bolting on 'MoAr'".

    (Ads on same site = rare: Advertisers don't trust webmaster click counts)

    Addons = blockable by ClarityRay/BlockIQ through native browser methods: Untrue for hosts (part of IP stack).

    APK

  44. Re:AdBlock = Inferior + 'souled-out' vs. hosts by amicusNYCL · · Score: 2

    Don't ask APK to live up to his word or be honest. Everyone knows that the first rule when dealing with a spammer is that spammers lie. APK is no exception. If he wanted to be honest then he would have made an account and used that to post instead of making a bunch of AC posts that try to pass themselves off as someone other than him.

    --
    "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
  45. For the best possible hosts file by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://www.start64.com/index.p...

    Gets data for more speed & security via 10 security community sites. Better on power/cpu/ram+ IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers. Blocks all ads + bad sites & less complex vs firewalls (they need layered filtering drivers - hosts don't + firewalls block far less used IP addresses, hosts block FAR more used host-domain names) complimenting 'em. Even Antivirus = reactive. Hosts = proactive, blocking infection BEFORE you get it.

    APK

    P.S.=> Hosts do more 4 speed (hardcoded favs + adblocks), security (blocking bad sites & dns security issues), reliability (vs. downed & poisoned dns), & anonymity (dns requestlogs) vs. other "so-called -solutions'" w/ what you natively have. Unlike Adblock\UBlock\Ghostery it's not blockable by ClarityRay/BlockIQ + uses FAR LESS RESOURCES & does more

    ... apk

  46. Adblocking browser addons = inferior vs. hosts by Anonymous Coward · · Score: 0

    Can browser addons do 16 things hosts do 4 speed, security & reliability (more efficiently too)?

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (4 reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Keep off dnsrequest logs
    13.) Speed up surfing (adblock & hardcoded favs)
    14.) Works on anything webbound multiplatform.
    15.) EZ data control
    16.) Block ads better vs. addons more efficiently

    ANSWER's NO on addons doing it well or @ ALL + hosts = on devices natively - not illogically inefficiently "Bolting on 'MoAr'".

    (Ads on same site = rare: Advertisers don't trust webmaster click counts)

    Addons = blockable by ClarityRay/BlockIQ w/ native browser methods: Untrue for hosts (part of IP stack).

    APK

  47. For the best possible hosts file by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://www.start64.com/index.p...

    Gets data for more speed & security via 10 security community sites. Better on power/cpu/ram+ IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers. Blocks all ads + bad sites & less complex vs firewalls (they need layered filtering drivers - hosts don't + firewalls block far less used IP addresses, hosts block FAR more used host-domain names) complimenting 'em. Even Antivirus = reactive. Hosts = proactive, blocking infection BEFORE you get it.

    APK

    P.S.=> Hosts do more 4 speed (hardcoded favs + adblocks), security (blocking bad sites & dns security issues), reliability (vs. downed & poisoned dns), & anonymity (dns requestlogs) vs. other "so-called -solutions'" w/ what you natively have. Unlike Adblock\UBlock\Ghostery it's not blockable by ClarityRay/BlockIQ + uses FAR LESS RESOURCES & does more

    ... apk

  48. Best adblocker (& more for speed + security) by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://www.start64.com/index.p...

    Gets data for more speed & security via 10 security community sites. Better on power/cpu/ram+ IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers. Blocks all ads + bad sites & less complex vs firewalls (they need layered filtering drivers - hosts don't + firewalls block far less used IP addresses, hosts block FAR more used host-domain names) complimenting 'em. Even Antivirus = reactive. Hosts = proactive, blocking infection BEFORE you get it.

    APK

    P.S.=> Hosts do more 4 speed (hardcoded favs + adblocks), security (blocking bad sites & dns security issues), reliability (vs. downed & poisoned dns), & anonymity (dns requestlogs) vs. other "so-called -solutions'" w/ what you natively have. Unlike Adblock\UBlock\Ghostery it's not blockable by ClarityRay/BlockIQ + uses FAR LESS RESOURCES & does more

    ... apk

  49. Best adblocker (& more for speed + security) by Anonymous Coward · · Score: 0

    APK Hosts File Engine 9.0++ SR-4 32/64-bit http://www.start64.com/index.p...

    Gets data for more speed & security via 10 security community sites. Better on power/cpu/ram+ IO resource use vs. local DNS servers + addons w/ less security issues vs. DNS + routers. Blocks all ads + bad sites & less complex vs firewalls (they need layered filtering drivers - hosts don't + firewalls block far less used IP addresses, hosts block FAR more used host-domain names) complimenting 'em. Even Antivirus = reactive. Hosts = proactive, blocking infection BEFORE you get it.

    APK

    P.S.=> Hosts do more 4 speed (hardcoded favs + adblocks), security (blocking bad sites & dns security issues), reliability (vs. downed & poisoned dns), & anonymity (dns requestlogs) vs. other "so-called -solutions'" w/ what you natively have. Unlike Adblock\UBlock\Ghostery it's not blockable by ClarityRay/BlockIQ + uses FAR LESS RESOURCES & does more

    ... apk

  50. Hosts block domains/subdomains not TLD's by Anonymous Coward · · Score: 0

    Can addons do 16 things hosts do 4 speed, security & reliability (+ more efficiently)?

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Avoid dnsrequest logs
    13.) Speed up surfing (adblock & hardcodes)
    14.) Works on anything webbound multiplatform.
    15.) EZ datacontrol
    16.) Block ads more efficiently

    Answer's NO on addons doing it well or @ ALL + hosts = on devices natively - not illogically inefficiently "Bolting on 'MoAr'".

    (Ads on same site = rare: Advertisers don't trust webmaster click counts)

    Addons = blockable by ClarityRay/BlockIQ by native browser methods: Untrue for hosts (part of IP stack).

    APK

  51. UBlock = Inferior inefficient imitation vs. hosts by Anonymous Coward · · Score: 0

    Hosts do MORE w/ less> vs. UBlock + Hosts start w/ IP stack before REDUNDANT inefficient addons BEGIN to operate (as 1st resolver)!

    UBlock Origin NOW USES HOSTS - imitation = sincerest form of flattery - it's NO resolver & can't do DNS related protection, speedup, + reliability.

    Ublock's inefficient:

    Hosts @ 3mb-11mb w/ current data vs. threats + ads - test yourself.

    UBlock uses 63++ MB -> http://www.ghacks.net/2014/06/...

    Proof-> http://cdn.ghacks.net/wp-conte...

    ClarityRay defeats it via native browser methods!

    UBlock adds complexity/room for breakdown/exploit + from a slow mode of operation (usermode = more messagepassing overhead vs. hosts in kernelmode).

    APK

    P.S.=> The "Superior Warrior" = APK Hosts File Engine 9.0++ SR-4 32/64-bit -> http://start64.com/index.php?o...

    ... apk

  52. Addons = inferior + inefficient vs. hosts by Anonymous Coward · · Score: 0

    Can Ublock/Ghostery do 16 things hosts do 4 speed, security & reliability (+ more efficiently)?

    1.) Protect vs. bad sites (past ads)
    2.) Protect vs. fastflux botnets + stop C&C talk
    3.) Protect vs. dynamic dns botnets + stop C&C talk
    4.) Protect vs. DGA botnets + stop C&C talk
    5.) Protect vs. downed DNS (reliability)
    6.) Protect vs. DNS redirect poisoning
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get past dns blocks
    12.) Avoid dnsrequest logs
    13.) Speed up surfing (adblock & hardcodes)
    14.) Works on anything webbound multiplatform.
    15.) EZ datacontrol
    16.) Block ads more efficiently

    Answer's NO on addons doing it well or @ ALL + hosts = on devices natively - not illogically inefficiently "Bolting on 'MoAr'".

    (Ads on same site = rare: Advertisers don't trust webmaster click counts)

    Addons = blockable by ClarityRay/BlockIQ using native browser methods: Untrue for hosts (part of IP stack) & addons aren't as efficient.

    APK

    1. Re:Addons = inferior + inefficient vs. hosts by Anonymous Coward · · Score: 0

      I don't trust your claims. You have a reputation for inconsistency.

  53. 8 /.'ers said otherwise in my post, here's more... by Anonymous Coward · · Score: 0

    Learn to read: You're outnumbered by a 10++:1 ratio-> http://tech.slashdot.org/comme...

    * You FAIL, chump... lol!

    APK

    P.S.=> And, just for good measure, per my subject-line above? Here's some more:

    "No complaints from me, I like APK's spam. Reminds me to use a host file. Also, his stuff is free." - by aaaaaaargh! (1150173) on Tuesday November 17, 2015 @09:31AM (#50947415)

    "APK isn't wrong" - by cfalcon (779563) on Sunday October 04, 2015 @05:11PM (#50657891)

    Want more? I've got 'em... "Ask & ye SHALL receive"!

    ... apk

  54. You have a rep for EATING YOUR WORDS... apk by Anonymous Coward · · Score: 0

    See subject: Others can't trust you chump - They trust fellow /.er's quoted liking my program praising it in a 10++:1 ratio vs. your offtopic bs here-> http://tech.slashdot.org/comme... + here too-> http://tech.slashdot.org/comme...

    * You FAIL, chump - "born to fail", that's just what you do & "how you roll", lol!

    (QUESTION: What's it TASTE like, "EATING YOUR WORDS"? Like your FOOT in your MOUTH, rinsed down by the bitter taste of SELF-defeat?? Now, I know you'll evade answering that to NO END, lol... as usual!)

    APK

    P.S.=> This? Well, you just KNOW that I've just GOTTA say it, now don't you?? Ah, but of COURSE you do:

    This was just "too, Too, TOO EASY - just '2ez'" & it always is, vs. truly cowardly unidentifiable "ne'er-do-well" CHUMPS that wish they were me (like you), lol...

    ... apk

    1. Re:You have a rep for EATING YOUR WORDS... apk by Anonymous Coward · · Score: 0

      You FAIL, chump

      Fail at what? I was pointing out your inconsistency and you are inconsistent. You said you had written your last post but you're posting again. You are, therefore, a liar. You lie and can't be trusted.

  55. "In response to malware placed..." by Anonymous Coward · · Score: 0

    "... In sub-orbit by advertising & webmaster power, United States today launching sub-orbital platform w/ multi-warhead capacity" -> http://tech.slashdot.org/comme... "purpose: To maintain balance of power..." - Computer addressing "the Mysterious Mr. 7", temporal agent, in StarTrek TOS episode #26

    * Nothing out there in the way of DNS, routers, or least of ALL, inefficient redundant inferior sold out to advertisers crippled by default browser addons has as much "multi-warhead capacity" as APK Hosts File Engine 9.0++ SR-4 32/64-bit...

    APK

    P.S.=> Gotta love analogies using film - the 'common-ground' people understand (especially 'geeks' - they LOVE Sci-Fi & StarTrek!)... apk

  56. You fail in your poor diet! LMAO... apk by Anonymous Coward · · Score: 0

    See subject: ... eating your words? Man, it does NOT = Good nutrition -> http://tech.slashdot.org/comme...

    * You didn't tell us how BAD they tasted?

    APK

    P.S.=> I don't get it - why would anyone who's not an advertiser, webmaster profiting by them, inferior redunant inefficient souled-out competitor or malware maker/botnet herder give me guff for... thus, I know WHO & WHAT you are doing so - think others don't? Guess again... apk

    1. Re:You fail in your poor diet! LMAO... apk by Anonymous Coward · · Score: 0

      I don't get it

      Yes. That is clear.

  57. That you ate your words? True... apk by Anonymous Coward · · Score: 0

    Little denying it, you said it trolling here earlier starting the show for your "main feast" (lol) -> http://tech.slashdot.org/comme...

    APK

    P.S.=> Why do you avoid telling us all how it tasted? apk

  58. Re:Adblocking browser addons = inferior vs. hosts by Anonymous Coward · · Score: 0

    Tell me something... does a hostfile block 3rd party content while visiting any site?

  59. My acceptable ads setup. by Anonymous Coward · · Score: 0

    Chrome with flash disabled.

    If you can write auto-playing annoying blinking ads without an extra exploit vector, go for it.

    The only legit ad blocking imo is to protect your computer.

  60. Amicusnycl still sore you ate your words? by Anonymous Coward · · Score: 0

    See subject: Obviously, yes (lol)-> http://slashdot.org/comments.p...

    APK

    P.S.=> Shouldn't speak in absolutes or for everyone like you did - now you have to eat those words... apk

  61. Re:Best adblocker (& more for speed + security by OffTheWallSoccer · · Score: 1

    Does ClarityRay block APK spam? If not, can you please add that feature?

  62. extortion by Anonymous Coward · · Score: 0

    Why does the word extortion come to mind? Not to the user but to advertisers.

  63. It's not spam: I'm on topic... apk by Anonymous Coward · · Score: 0

    Hosts are versatile & work better than other methods in many situations for more speed, security, reliability, + anonymity online. See subject: That's all you shills for inferior "so-called 'solutions'" can try now since you can't prove me wrong... & you KNOW it.

    APK

    P.S.=> It's hilarious seeing you all flail helplessly vs. facts & truth I put out on topic - it really is - priceless in fact! apk