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That Awkward Moment When 'Apple Mocked Good Hardware and Poor People' (dailydot.com)
An anonymous reader quotes a DailyDot article: Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, took the stage in Cupertino, California, earlier this week to explain some of the new features and specs on the new iPad Pro. Between showing off a new display and camera, Schiller also took some digs at Windows and PC users, specifically calling out those users who are on computers more than five years old. Schiller said that 600 million people are using PCs that are over five years old. 'This is really sad,' he said.
C. Custer, reporter for Tech in Asia also didn't like Schiller's remarks. He writes: If Apple's really targeting those 600 million old PC users, it seems to have done a pretty poor job. It's been more than five years since I saw the need to upgrade my primary computer, and nothing about the iPad Pro presentation made me rethink my position at all. But of course, Apple isn't really targeting those people. That was mostly just a cheap shot, a jibe at all of us poor fools who haven't yet seen the light. That's why the audience laughed knowingly, and even applauded. "Using the same machine for five years? How barbaric! Thank god we live in civilized society, where everyone throws their gadgets out and buys new ones every two years."
C. Custer, reporter for Tech in Asia also didn't like Schiller's remarks. He writes: If Apple's really targeting those 600 million old PC users, it seems to have done a pretty poor job. It's been more than five years since I saw the need to upgrade my primary computer, and nothing about the iPad Pro presentation made me rethink my position at all. But of course, Apple isn't really targeting those people. That was mostly just a cheap shot, a jibe at all of us poor fools who haven't yet seen the light. That's why the audience laughed knowingly, and even applauded. "Using the same machine for five years? How barbaric! Thank god we live in civilized society, where everyone throws their gadgets out and buys new ones every two years."
The Apple Marketing really are targeting the shallow and vacuous assholes who want to feel smug about the latest shiny?
My last PC was over 6 years old before it keeled over, and I hope this one lasts about the same.
Know what I still don't have? My first gen iPad that Apple updated until they made it useless. Know what I do have? A 3.5 year old Android tablet.
Huge amounts of people are running older machines ... and, once again, people in marketing are shallow idiots.
Lost at C:>. Found at C.
It was a dumb comment for sure, but turning this into a matter of class warfare or social justice is orders of magnitude dumber.