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That Awkward Moment When 'Apple Mocked Good Hardware and Poor People' (dailydot.com)

An anonymous reader quotes a DailyDot article: Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, took the stage in Cupertino, California, earlier this week to explain some of the new features and specs on the new iPad Pro. Between showing off a new display and camera, Schiller also took some digs at Windows and PC users, specifically calling out those users who are on computers more than five years old. Schiller said that 600 million people are using PCs that are over five years old. 'This is really sad,' he said.
C. Custer, reporter for Tech in Asia also didn't like Schiller's remarks. He writes: If Apple's really targeting those 600 million old PC users, it seems to have done a pretty poor job. It's been more than five years since I saw the need to upgrade my primary computer, and nothing about the iPad Pro presentation made me rethink my position at all. But of course, Apple isn't really targeting those people. That was mostly just a cheap shot, a jibe at all of us poor fools who haven't yet seen the light. That's why the audience laughed knowingly, and even applauded. "Using the same machine for five years? How barbaric! Thank god we live in civilized society, where everyone throws their gadgets out and buys new ones every two years."

14 of 551 comments (clear)

  1. Meanwhile... by rwven · · Score: 5, Interesting

    ...The coworker sitting next to me us using a 5.5 year old macbook pro and defending it as "still as good as anything new."

    What a barbarian.

    1. Re:Meanwhile... by jellomizer · · Score: 3, Interesting

      My last Mac is 10 years old now. MacBook Pro Core 2 Duel. I still use it to watch some stuff on iTunes with it.
      My Current laptop a ThinkPad is approaching 5 years now. Compared to the new tech, it still is very fast and I have no needs for an upgrade.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    2. Re:Meanwhile... by serviscope_minor · · Score: 4, Interesting

      My Current laptop a ThinkPad is approaching 5 years now.

      Snap! Mine's a W510. Actually, it might be older than 5 years. Well, I say laptop, I use it as a portable desktop which I take home once every few weeks or so.

      It's acceptably fast, not a speed demon nor a slacker. A very few things could be faster, but I don't bump into them often enough to upgrade. It also holds desktop sized SSDs and has 16G RAM so it's fine for just about everything I do.

      My eee900 is even older. 8 years, I think, though gmail is getting almost unusable though in the web client (50% speed, 50% screen space). Proper clients still work fine and trolling^Wbrowsing on slashdot is fine too.

      --
      SJW n. One who posts facts.
    3. Re:Meanwhile... by Austerity+Empowers · · Score: 3, Interesting

      My 6 year old macbook pro is arguably better than anything new. It has a 17" display. Apparently hipsters have some sort of size phobia, I'm not sure if its a rape trigger, or just a micro-aggression, but it offers plenty of pixels and enough room to see them all. With an SSD and an i7 it's plenty fast enough for medium games and all desktop work.

      I guess I understood Schiller's comment to be mostly about "market size", and directed towards investors, who I think are the actual primary target of the iPhone SE. I don't understand why Apple wants to chase the low end market, except that investors see "market size" and have orgasms. In fact Apple has been, and continues to be enormously successful without it. Chase it and you end up eroding your high margin, lower volume customers who don't want the thing the lessers have, they want the special one.

    4. Re:Meanwhile... by MightyMartian · · Score: 4, Interesting

      When we looked at upgrading our hardware last autumn (most of our systems are Dell Vostros with 2 or 3gb of RAM bought in 2009 and had Windows Vista Pro), we decided that there was nothing new hardware could offer most of the staff. All but a few staff are basically running a browser and Office 2010, which these older systems run quite well. While I'm no fan of Windows 10, at the end of the day, it just seemed a better investment to buy Windows 10 licenses, upgrade the forty or so workstations we have, and factor attrition through hardware failure into the equipment budget. Yes, there's a bit of a gamble, in that we could have twenty of these seven year old computers crap out in one year, but we have a few spares and don't view it as a significant risk.

      Save for certain applications (mainly graphics intensive or calculation intensive applications), PCs really peaked in the last decade, and the gains to be had to updating to the newest hardware isn't likely even be noticed by most users. The chief reason to even upgrade the operating system is because Vista's EOL is approaching, and it is getting rather long in the tooth (Chrome support will be pulled soon).

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    5. Re:Meanwhile... by serviscope_minor · · Score: 3, Interesting

      Awesome -- I have the same laptop. Haven't put a SSD in there yet -- when I need to breathe new life into it I guess I should do that...

      Mine came with an SSD in the primary drive bay. However, my DVD drive died, so I bought an SSD adapter for the drive bay and shoved a half terabyte Samsung drive in there. The adapters are passive since the DVD drive is SATA based. So, you can double up.

      --
      SJW n. One who posts facts.
  2. Re:What about by Anonymous Coward · · Score: 2, Interesting

    What about all the poor SOB's who can't afford to upgrade their broken Apple shite because it's ridiculously fragile & over priced

    Sounds like you have no experience with Apple! No experience!

    I manage about six hundred Dell Latitude laptops and almost nine hundred Apple MacBook Pro 13" laptops. Despite having around 2/3 as many Dells and that we buy the Apples used off lease so they're an average of five years-old versus less than eighteen months for the Dells, nearly 90% of our support tickets are from users with Dell laptops. When a five year-old used Apple is more than ten times less troublesome than a much newer Dell, you're full of crap with your "fragile" claim.

  3. Yet the 101 still sells by Average · · Score: 3, Interesting

    Interesting coming from a company that will sell you a 3y9m old machine today (http://www.apple.com/shop/buy-mac/macbook-pro?product=MD101LL/A&step=config#). Reports are that they still sell rather a lot of them, because they're upgradable, repairable, and work just fine.

    As for me, my 2010 MBP literally came out of a garbage skip. Found it with a bulging/burst lithium battery (far from an Apple-only issue). $50 worth of eBay grey market battery later, and I have a pretty solid machine for XCode and Mac testing. If it weren't for that, I just wouldn't test or dev anything for Macs. Couldn't afford to.

  4. The Quiet Classism of The Gadgeteers by RobotRunAmok · · Score: 4, Interesting

    The rich boys and their expensive toys, about which they understand a fraction.

    It's tough to show off your new Porsche to the Marketing chippies around the watercooler, so your new Apple-thing will have to suffice...

  5. Re:What about by mcgrew · · Score: 3, Interesting

    Apple doesn't have anything to be smug about, period. Phil Schiller is a jerk trying to sell unneeded junk to stupid people. I say "junk" because that's what all machinery eventually becomes.If it does the job you need it to do, you're an idiot for replacing it!

    That said, I may buy an iPad. My daughter had hers with her last visit, and it takes REALLY sharp photos.

  6. How it used to be by david_thornley · · Score: 4, Interesting

    Way back when, Apple was claiming that its computers lasted longer, and retained their usefulness longer, than other computers. Suddenly, this is supposed to be a problem?

    --
    "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  7. Re:It's official then? by gstoddart · · Score: 1, Interesting

    You know, at its core I did get the point of the message ... there were many many years where Microsoft really only saw the world as Office+Outlook+Exchange in corporate environments.

    When Apple was giving video editing tools and useful stuff for having a digital life, Microsoft ... well, Microsoft still had Solitaire.

    Apple's reputation for a seamlessly working ecosystem is well earned when the guy who installed my fireplace was all happy he lived in an Apple household and hadn't had to fight with technology in a long time.

    My Windows 8.1 box (once I disabled Metro, their start screen, and their annoying store) ... well, it seems to have the exact same utilities in it as it did in Windows 2003. For a company who spends billions on research, that's pretty pathetic.

    But Apple always shunned the whole "compete on specs" thing, so that their marketing guy is suddenly doing this seems like they've got a new breed running the show, and that's a shame if this is the attitude it's bringing..

    --
    Lost at C:>. Found at C.
  8. Re:Really Sad? by 93+Escort+Wagon · · Score: 4, Interesting

    This is the fundamental problem all computer makers face. The relentless advance of computing tech has far, far outpaced the computing needs of most people for at least the past 10-15 years. As long as the hardware keeps functioning, those people have no real need to buy anything new... so the manufacturers have to resort to other tactics (appeals to snobbery, techno-lust, inventing new "must have" features, etc.).

    And, as others have pointed out, that comment of Shiller's was especially out of place given how many Mac users point to their still functional and useful "ancient" Macs. Heck, I've got a 2006 MacBook Pro that's still happily humming along, playing the role of our home media server. The battery is basically non-functional; but that's irrelevant for it's designated task.
     

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    #DeleteChrome
  9. Re:It's official then? by wile_e_wonka · · Score: 5, Interesting

    5 years ago, using a 5 year old computer could be rough. All but the most powerful machines seemed to be largely unusable by that age. But 5 years ago, 64 bit multiple core processors became common. 8 gigs of ram or more was suddenly commonplace. Hard drives under hundreds of GBs were uncommon. And then cheap SSDs came on the scene, reviving old hardware everywhere.

    So, yeah, anymore a 5 year old computer is commonplace. I purchased my home desktop in 2010 (Dell XPS 8300, if I recall correctly, with a core i7 and 8 gigs of RAM), I added a 100 GB SSD in 2013 for use as the boot/OS drive, a second monitor around the same time, and a 4 TB drive for media storage in 2015. Although I am a relatively techie person, I see no need whatsoever to purchase a new computer within the next few years. Normally I want to be up with the times, but I am having a hard time seeing what I am missing out on. USB C, I guess? I can't think of anything else.