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HP's New Logo Is the Awesome One It Never Used (theverge.com)

Posted by BeauHD on from the subjective-art dept.

An anonymous reader writes: Earlier today, HP announced the Spectre 13, the world's thinnest laptop. One of the subtle changes HP is making with its recent global brand offensive is to its logo. HP has decided to go with a minimalist design consisting of four slashes making up the "HP" brand name. Previously, "Hewlett-Packard" was written out in full on last year's Spectre x360. HP says it will be using the minimalist logo solely on its premium laptops. Even though the logo has received a makeover, it's not exactly new. This very same mark first surfaced online in a 2011 brand redesign study released by Moving Brands, who HP had hired to develop a new logo and brand identity.

5 of 154 comments (clear)

  1. That's HP? Probably wouldn't have guessed by darthsilun · · Score: 3, Informative

    I can see it, but only because I knew what was coming.

    If I hadn't known, I'd probably still be wondering.

    Epic fail IMO.

  2. Re:How much? by whipslash · · Score: 3, Informative

    It costs: the time it takes for a user to post, and the time it takes to get voted up in the firehose. Don't like it? Be more active in the firehose.

  3. Re:An ad by imidan · · Score: 1, Informative

    I'm not sure why everyone seems to jump to that conclusion.

    Well, it seems like 'slashvertisement' is the automatic cry that people raise when a product or service that they don't personally like or use is mentioned in a post. And anyone who disagrees with that judgment is a 'paid shill.'

    For what it's worth, I like the new logo. I don't think it's either particularly necessary or helpful, but I don't have any problem with it.

  4. Re:Ew by Neo-Rio-101 · · Score: 4, Informative

    Recent issue:

    Friend had a cheap HP desktop. Wanted to upgrade it to 8GB as according to the website, it was specced for that.
    Goes to buy compatible RAM as listed on the website.
    RAM doesn't work. PC won't boot.
    Goes to shop to try all different kinds of RAM, and none of their RAM worked. PC still won't boot.

    Calls HP and asks about the RAM.
    Told he needs "HP" RAM and HP offers to sell it to him for over $200

    --
    READY.
    PRINT ""+-0
  5. Re:Upside-Down by 6Yankee · · Score: 3, Informative

    I have an HP laptop for work, and the easiest way to tell it's the right way around when I put it on the docking station is that it says "dy" in the middle instead of "hp".