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HP's New Logo Is the Awesome One It Never Used (theverge.com)

Posted by BeauHD on from the subjective-art dept.

An anonymous reader writes: Earlier today, HP announced the Spectre 13, the world's thinnest laptop. One of the subtle changes HP is making with its recent global brand offensive is to its logo. HP has decided to go with a minimalist design consisting of four slashes making up the "HP" brand name. Previously, "Hewlett-Packard" was written out in full on last year's Spectre x360. HP says it will be using the minimalist logo solely on its premium laptops. Even though the logo has received a makeover, it's not exactly new. This very same mark first surfaced online in a 2011 brand redesign study released by Moving Brands, who HP had hired to develop a new logo and brand identity.

2 of 154 comments (clear)

  1. HP Logo Police chief must have retired. by 140Mandak262Jamuna · · Score: 2, Interesting
    I used to work for a software company that was an OEM vendor to HP. The Logo police declared on the top left corner of the window, we should have the logo. So we created it that way. Then we created a cool animation that will "spin" the logo, as though it has been etched on a glass plate spinning on a vertical axis. It would spin if you click on that corner. A small inconsequential easter egg.

    No! The logo police came down on it like a ton of bricks. The aspect ratio of the log does not match the company spec during the animation. They made us pull the release candidate and rebuild the whole software.

    We had the last laugh though, we spun off the OEM software under our own brand, and HP competed with us, then spun off its software division as Agilent, and then we beat Agilent in that business. They eventually sold their customer base who used the competing version created by them to us and exited the business. Anyone who spent that much time enforcing logo display deserved to go out of business.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  2. Re:Fails the "stuff that matters" test by Bite+The+Pillow · · Score: 2, Interesting

    That logo is awesomesauceballs. Minimalist as all hell, but recognizable like yo mommas back.

    But it is as newsworthy as the ass I just dropped.

    I liked the link to hpes logo, which is boring like picking your crack and not finding any Klingons. The (tit)tees are crammed together for the first time in history! Epicleventy!!!

    Wait, CEOs spend time on this shit instead of making a business that doesn't nurse butt. There's your news, and stock tip.