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HP's New Logo Is the Awesome One It Never Used (theverge.com)

An anonymous reader writes: Earlier today, HP announced the Spectre 13, the world's thinnest laptop. One of the subtle changes HP is making with its recent global brand offensive is to its logo. HP has decided to go with a minimalist design consisting of four slashes making up the "HP" brand name. Previously, "Hewlett-Packard" was written out in full on last year's Spectre x360. HP says it will be using the minimalist logo solely on its premium laptops. Even though the logo has received a makeover, it's not exactly new. This very same mark first surfaced online in a 2011 brand redesign study released by Moving Brands, who HP had hired to develop a new logo and brand identity.

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  1. Re:Ew by Neo-Rio-101 · · Score: 4, Informative

    Recent issue:

    Friend had a cheap HP desktop. Wanted to upgrade it to 8GB as according to the website, it was specced for that.
    Goes to buy compatible RAM as listed on the website.
    RAM doesn't work. PC won't boot.
    Goes to shop to try all different kinds of RAM, and none of their RAM worked. PC still won't boot.

    Calls HP and asks about the RAM.
    Told he needs "HP" RAM and HP offers to sell it to him for over $200

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    READY.
    PRINT ""+-0