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HP's New Logo Is the Awesome One It Never Used (theverge.com)

Posted by BeauHD on from the subjective-art dept.

An anonymous reader writes: Earlier today, HP announced the Spectre 13, the world's thinnest laptop. One of the subtle changes HP is making with its recent global brand offensive is to its logo. HP has decided to go with a minimalist design consisting of four slashes making up the "HP" brand name. Previously, "Hewlett-Packard" was written out in full on last year's Spectre x360. HP says it will be using the minimalist logo solely on its premium laptops. Even though the logo has received a makeover, it's not exactly new. This very same mark first surfaced online in a 2011 brand redesign study released by Moving Brands, who HP had hired to develop a new logo and brand identity.

4 of 154 comments (clear)

  1. Re:Ew by TheGratefulNet · · Score: 5, Insightful

    lock down that wifi slot! can't have people installing any old compliant and functional pci-e card. gotta make them buy OURS. we'll whitelist only ours, bwahahaha!

    evil fucking company. then again, anyone that large is also evil; comes with the territory, it seems ;(

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  2. Re:How much? by supremebob · · Score: 4, Insightful

    It seems like HP got a new social media PR department to go with this new logo. I saw this story several times on Facebook, Engadget, and Reddit as well.

    But, seriously, it's just a weird logo on a laptop that's too thin to be practical. Big deal. I don't want to carry around damn dongle to use an Ethernet or HDMI port!

  3. Re:Give me a break by suupaabaka · · Score: 5, Insightful

    Honestly, I think the whole point of Slashdot is to incite discussion. You get a lot of interesting insights from discussion topics that are only tangentially related to the opening post. As a nerd who cares about stuff that matters, I'm personally not averse to articles like this appearing in the feed because half the time, there are cool little tidbits from readers buried in the comments.

  4. Re:Ew by Neo-Rio-101 · · Score: 4, Informative

    Recent issue:

    Friend had a cheap HP desktop. Wanted to upgrade it to 8GB as according to the website, it was specced for that.
    Goes to buy compatible RAM as listed on the website.
    RAM doesn't work. PC won't boot.
    Goes to shop to try all different kinds of RAM, and none of their RAM worked. PC still won't boot.

    Calls HP and asks about the RAM.
    Told he needs "HP" RAM and HP offers to sell it to him for over $200

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