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HP's New Logo Is the Awesome One It Never Used (theverge.com)

An anonymous reader writes: Earlier today, HP announced the Spectre 13, the world's thinnest laptop. One of the subtle changes HP is making with its recent global brand offensive is to its logo. HP has decided to go with a minimalist design consisting of four slashes making up the "HP" brand name. Previously, "Hewlett-Packard" was written out in full on last year's Spectre x360. HP says it will be using the minimalist logo solely on its premium laptops. Even though the logo has received a makeover, it's not exactly new. This very same mark first surfaced online in a 2011 brand redesign study released by Moving Brands, who HP had hired to develop a new logo and brand identity.

2 of 154 comments (clear)

  1. Re:Ew by TheGratefulNet · · Score: 5, Insightful

    lock down that wifi slot! can't have people installing any old compliant and functional pci-e card. gotta make them buy OURS. we'll whitelist only ours, bwahahaha!

    evil fucking company. then again, anyone that large is also evil; comes with the territory, it seems ;(

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    "It is now safe to switch off your computer."
  2. Re:Give me a break by suupaabaka · · Score: 5, Insightful

    Honestly, I think the whole point of Slashdot is to incite discussion. You get a lot of interesting insights from discussion topics that are only tangentially related to the opening post. As a nerd who cares about stuff that matters, I'm personally not averse to articles like this appearing in the feed because half the time, there are cool little tidbits from readers buried in the comments.