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Tesla Says Model 3 Had 'Biggest One-Week Launch of Any Product Ever' (theverge.com)

An anonymous reader quotes a report from The Verge: Tesla announced Thursday that it has received 325,000 preorders for its recently unveiled Model 3. If it sells every car that's been reserved, the company says it will earn enough revenue to make this the "biggest one-week launch of any product ever." A few days ago, the electric car company was saying it had received twice the number of preorders it originally expected to get. Now it's quickly approaching three times that number, which raises questions about the company's ability to meet its increasingly complex production goals. If it can, it stands to make a boatload of money. Tesla says the number of preorders it has received so far corresponds to $14 billion in implied future sales.

46 of 270 comments (clear)

  1. Hard to compare by Dorianny · · Score: 2

    Have any other manufacturers done a $1000 deposit, cancel at any time for a full refund pre-launch before? It is hard to know how many paid the fully refundable deposit just so they can have reserve a spot in the line if they decide to get one or even trying just in case they might profit from selling the spot.

    1. Re:Hard to compare by Kjella · · Score: 2

      So you think average people would give Tesla $1000 to hold for a MIN of 18 months on an off chance they would buy it? You're either ridiculously wealthy with no concept of money or an idiot. I'm thinking the former.

      So I just checked my bank here in Norway, 0.75% per year interest on savings over 100 kNOK = $12k. So 1.5*$7.50 = $11.25, except I'll also pay 28% interest tax so $8.10 net, man I'm dying here. Sure I could possibly/probably do better in stocks or property, but risk-free interest doesn't even cover a fraction of inflation anymore. The ECB in the EU is the same, the US Fed rate is also scraping the barrel... I'd lose almost the same amount just putting it in the mattress, except it's probably safer at Tesla and keeping my seat warm. And I know I will need a new car around that time frame, one way or the other. I'd be more bummed if it reviews great because then the delivery time would almost certainly be so long I'd have to go for something else instead.

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  2. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by fredgiblet · · Score: 3, Informative

    IIRC the $1000 is refundable if they decide to pull out reasonably soon.

  3. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by Anonymous Coward · · Score: 3, Informative

    13m * $500 average cost = 6.5bn.
    Tesla is claiming $14bn. Seems reality-based to me.

  4. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by ShanghaiBill · · Score: 2, Informative

    Seriously. I don't want to call people "morons", but buying a car sight-unseen is bad.

    Tesla has a well earned reputation for quality. My wife has a Model-S, and it is a very nice car. Certainly the best that I have ever driven. I think most of the people placing these pre-orders can afford the $1000 deposit.

  5. And this despite lower gasoline prices by Maxo-Texas · · Score: 2

    My one question is durability?

    I mean, 8 years and your battery is almost a brick right?

    A gas car you can keep going for 15 to 20 years.

    OTH, maybe battery prices will drop by 90% over the next 8 years. In which case, no problem.

    --
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    1. Re:And this despite lower gasoline prices by Jeremi · · Score: 5, Informative

      I mean, 8 years and your battery is almost a brick right?

      No. It will have reduced capacity, but it will still be functional. The quoted estimate is around a 30% reduction in capacity after 8 years.

      If the reduced capacity is great enough to be covered by the warranty, then Tesla will replace the battery for you. If not, you will have the option of either using the battery as-is, or purchasing a better replacement yourself (which will probably be expensive, but less expensive in 8 years than it is now since battery prices keep decreasing).

      A gas car you can keep going for 15 to 20 years.

      Modulo maintenance, gas, and the various parts you will have to repair or replace, or course.

      --


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    2. Re:And this despite lower gasoline prices by sldunn · · Score: 5, Informative
      Turns out Lithium Ion batteries, if you keep them the right temperature, last a very long time.

      At a high level, the battery is damaged just a little bit each time it's charged. The amount of damage caused during charging is based on the temperature and how full the battery is. This means the longevity of a lithium ion battery is basically a function of how many times they are charged, the temperature, and if you charge it to 100% or only to 70%.

      In the real world, with the Model S, people are reporting under a 20% degradation after 100k miles. It should last somewhere between 300k-500k before it's half dead.

      As I understand it, as the battery capacity decreased, there should be a plan would be to install a new fresh battery pack, with the old one reused in a role for stationary storage, before finally being recycled.

    3. Re:And this despite lower gasoline prices by AlanBDee · · Score: 5, Informative

      I keep fairly detailed records of the maintenance cost of my cars. My 2000 Toyota 4Runner, purchased in 2003, has cost me $13,479 in maintenance. I've put 140,000 miles on it. My 2007 Honda Accord has cost me $5174 with 95,000 miles put on it. This is excluding the purchase price and gas.

      Purchase plus maintenance plus gas on the Accord comes out to about $0.37/mile. The 4Runner is $0.43/mile.

      In theory the EV won't require nearly as much in maintenance cost and would save in gas so even if I had to buy a new battery for $8,000 every 8 years it would probably make sense.

    4. Re:And this despite lower gasoline prices by afidel · · Score: 2

      Holy hell, how are you spending so much on maintenance? I buy used cars with ~65k miles on them (best tradeoff between depreciation and reliability IME) and run then to 150-200k and they only cost me a few thousand dollars in maintenance, the second time a car costs me over $500 I seriously consider if it's time to scrap it and get a 'new' one.

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    5. Re:And this despite lower gasoline prices by afidel · · Score: 2

      And replacement motors, batteries, coolant pumps, radiators, wheel bearing, suspension, differential, battery control electronics, charging electronics, HVAC system, seat heaters, dash computer, dash display. Yup, there's nothing that will ever need maintenance in a Tesla...

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    6. Re:And this despite lower gasoline prices by afidel · · Score: 2

      He's spent more on maintenance for his 4runner that I spent for purchase + maintenance of my current vehicle, hardly seems like a smart move to me. In fact I just checked Fulio and my cost per mile excluding purchase but including insurance, gas, and maintenance has been $.17 over the last 30 months. If I get only 90,000 miles out of my car the full cost per mile will be ~$.26 which is about 50% below his figures. It's not like I'm giving up reliability either, my car has probably spent less time in the shop than his has if he's spent that much on maintenance.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    7. Re:And this despite lower gasoline prices by Alomex · · Score: 2

      In other words, I'm thinking about the average driver which according to statistics drives 15K miles a year. Additionally in Northern climes the limiting factor is often the number of winters, not the total number of miles.

    8. Re:And this despite lower gasoline prices by Maxo-Texas · · Score: 2

      A) Many people DO keep gasoline cars going for 15 to 20 years.

      therefore

      B) a gas car CAN (it is POSSIBLE) keep going for 15 to 20 years.

      Lots of people
      a) Get into accidents (Huge affect on "average" car life expectancy).
      b) Don't do proper maintenance
      c) Drive the car to death
      d) Choose not to repair it when a $2,000 repair could keep the car going another 100,000 miles.

      so applying these factors to the tesla
      a) Get into accidents (Huge affect on "average" car life expectancy). (Yup)
      b) Don't do proper maintenance (Don't know)
      c) Drive the car to death (Yup!)
      d) Choose not to repair it when a $2,000 repair could keep the car going another 100,000 miles. (Probably).

      So lighten up man. You intentionally misrepresented my post to make a weak point based on a lot of factors we have no clue about yet.
       

      --
      She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    9. Re:And this despite lower gasoline prices by Maxo-Texas · · Score: 2

      Well I saw lower figures but also found this while discussing this post.

      http://www.hybridcars.com/stud...

      Summary is 20% loss after a little less than 3 years (like losing 5mpg to 10mpg in a gasoline car).
      Also, a substantial group losing 30% in 800 days.
      And with a dozen losing 40% in only 800 days.

      And this is a pro electric car site using actual data.

      I'm skeptical. My battery powered electric devices have shorter lifespans.

      If it's as good as they say, I'd want an extended warranty from the manufacturer backing up the promise with a replacement battery.

      --
      She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    10. Re:And this despite lower gasoline prices by AmiMoJo · · Score: 2

      30% after 8 years seems rather pessimistic. Tesla tested a Model S 85kW pack up to 750,000 miles with 16% capacity loss. That's in line with what the battery manufacturer (Panasonic) rates the cells at. 3000 cycles to 80% remaining capacity. 300 miles range per cycle, for a total of 900,000 miles to 20% loss.

      That's with constant supercharging too. Supercharging isn't actually that hard on the cells, as they are actively cooled and 120kW is only about 1.4C, not particularly high for lithium.

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    11. Re:And this despite lower gasoline prices by AaronW · · Score: 2

      I haven't noticed much loss in my Model S after over 3 years and almost 40K miles. My previous car, a Prius, had no loss in mileage after 100K miles. The losses in the other cars are going to be much higher because of the much smaller batteries. The loss of capacity is due to cycling of the battery. For my P85, 1000 cycles on the battery is around 200K miles. The batteries should be good for longer than that. These are automotive grade batteries, not the crappy ones they put in most consumer devices.

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    12. Re:And this despite lower gasoline prices by AaronW · · Score: 2

      You heard wrong. I've had my model S for over 3 years and have about 40K miles on it. I have not seen any noticeable degradation in range. The Panasonic cells are rated to have 80% of their capacity after 3000 cycles. 3000 cycles is at least 600K miles with my 85KWH battery pack. The new cars have an even bigger pack (90KW) except for the lower end ones (70KWH). If I consider 200 miles of range per cycle it works out to 600K miles. I easily exceed the 200 mile range on a charge.

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  6. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by rahvin112 · · Score: 3, Informative

    People bought the first infinity car sight unseen when they did those stupid car commercials that didn't even show the car or talk about it. This is not even close. The Tesla 3 was demonstrated at the launch event, the internet is littered with photos and reviews by people that attended the event and got to drive one. It is still 18months before full production but the tooling is being built right now so there probably won't be significant changes before the retail model is available. The same method was used on the Model S and it changed very little.

  7. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by known_coward_69 · · Score: 4, Interesting

    there are only 15 million cars sold in the USA every year. figure the dozens of models out there and this was a great launch

  8. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by Tim12s · · Score: 5, Informative

    Airbus sold 85 A380 for $400m a pop. Emirates purchase 140 of them in 2015 again for $418m a pop. Thats at least 54billion in committed revenue.

  9. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by Layzej · · Score: 5, Insightful

    They may have trouble keeping up. They hope to be able to satisfy 500,000 orders a year by 2020. They will need to fast track that considerably, but even at that rate Bloomberg says that EVs will displace over 2,000,000 barrels of oil a day by 2023. That would be enough to cause a crash in the oil market: https://youtu.be/NOPHHgJgJ2s

  10. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by paiute · · Score: 2

    That would be enough to cause a crash in the oil market

    Why not divert that oil to produce electricity?

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  11. Lots of reasons to put deposit down by misnohmer · · Score: 5, Interesting

    There are a lot of reasons to put the deposit down:
    1. Low risk - fully refundable until actually placing configured order. The only risk is Tesla going under.
    2. Early Model 3 car still qualify for up to $7,500 US government tax credit. After Tesla has produced 200K cars for US market (including all Model S and X) the rebate drops off fast.
    3. With this strong demand, those who put the deposit down will get their cars up to 2 years earlier. First releases of a new model car tend to hold higher residuals as there are no older alternatives.
    4. Some may hope to speculate, buy an early car and sell it for profit to those who will pay an extra couple of thousand for not waiting 2 years for the new, trendy car. Once the $7.5K rebate drops off, that's an extra $7.5K value for the person who did get it and is reselling the car to those who can no longer get it.

    So, rather that collect 0.25% in a savings account, place a $1000 deposit, with low risk, but lots of potential upside. Why do people think that's crazy?

  12. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by ranton · · Score: 5, Interesting

    Refundable until the car goes into production.

    By the time the car goes into production it will not be sight unseen. There will have been opportunities for test drives just like with the last two Tesla vehicles. I put down my deposit because in the worst case scenario I have $1000 in a non-interest bearing account for a couple years, and in a best case scenario I will likely be part of the last Tesla buyers who get Federal tax credits.

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    -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
  13. Let's do the math by wwalker · · Score: 2, Insightful

    So much for the $35,000 price tag. $14B / 325,000 = $43,000. Even if we assume that half the sales will be for the basic configuration at the bottom price, then the other half would have to sell for $51,000 to make the average price they are projecting. Sounds to me like the $35K version will be completely bare-bones, and you'll have to pay a *lot* for things that come standard in other cars (the Porsche way). Personally, I was excited to get a nicely equipped electric car for $35K. $51K? Not so much.

    1. Re:Let's do the math by DigiShaman · · Score: 2

      Which is nothing if you're an urbanite living in a major US city. But there's the additional cost of getting the charger purchased and installed, no?

      --
      Life is not for the lazy.
  14. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by Alomex · · Score: 5, Informative

    However, the 380 purchase was not made all at once: 21 ordered in June 2003, and another 21 in November 2003 and so on. So this doesn't meet the requirement of "biggest one week launch ever".

  15. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by Layzej · · Score: 2

    The cost of solar is on a similar trajectory.

  16. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by Alomex · · Score: 4, Informative

    Already in the works:

    In an email sent out last night (see below), Tesla confirmed that following the overwhelming number of Model 3 reservations it received, the company is currently âoeincreasing its production plans to minimize the wait for Model 3â.

    http://electrek.co/2016/04/07/...

  17. gotta watch the conditionals, folks by argStyopa · · Score: 2, Insightful

    "...If it sells every car that's been reserved..."

    I'm going to call it here, that less than 100,000 - maybe even less than 50k - actually turn into real orders.

    --
    -Styopa
    1. Re:gotta watch the conditionals, folks by jandrese · · Score: 3, Insightful

      Based on what? Pent-up interest in transitioning away from fossil fuels? The incredible price point? Tesla's good safety and reliability record? I don't see what's so hard to believe about these numbers.

      --

      I read the internet for the articles.
  18. Re:$1000 reserve fee... by CMU_Ken · · Score: 2

    Price to earnings ratio on TSLA is unrealistic - current investors are either short or they are emotionally invested (and financially invested). Better to wait for TSLA to have a bad week and buy than to buy now while it's already on the upswing. Just my $0.02. Buy low, sell high. Buy high and hope to sell higher doesn't usually work out so well.

  19. Re:uhhh no, CoD? by uncqual · · Score: 2

    It's not $14b - only $1,000 per car so it's only $350m by the most generous interpretation. Those putting down their $1,000 have NO obligation to ever give Tesla another dime and Tesla has an obligation to return the money on demand for quite some time so, arguably, it's really $0b. Tesla can't book these deposits as revenue.

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  20. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by MightyYar · · Score: 3, Interesting

    In 10 years we'll laugh at these impatient people who couldn't wait a year to get the same car at a steep discount. Like Apple line people, Cabbage Patch line people, Tickle Me Elmo line people, etc.

    --
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  21. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by MightyYar · · Score: 2

    You are comparing what is available right now, this instant with something that - if it comes to fruition - will not be available for several years. All talk of costs and availability are speculative and frankly don't matter at all. Tesla makes a nice luxury car - I'm a big fan even if I'm not in the market. I might even buy one of these new cheaper Teslas someday. But I'm sure as hell not buying from the first production run, and I'm certainly going to wait for demand to meet supply so that the price comes down. Look how cheaply you can buy a used Leaf compared to the MSRP (tax rebate included), especially now with gas prices in the basement.

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    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  22. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by MightyYar · · Score: 2

    The market returns around 7% on average. At best you will get 0% on this investment, and you'll overpay just for the honor of getting the first buggy models off of the assembly line. Good luck. I'll pick the 2nd year model up on the used market for 2/3 the price, because I'm not in a hurry to look cool.

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    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  23. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by MightyYar · · Score: 2

    Indeed. It's worse than that - I depend on some percentage of them not making the payments so that I can steal their almost-new cars at a steep discount. Fortunately, my post denigrating them on Facebook is unlikely to deter them - in fact, psychologically they are likely to double down and stand in an Apple line. The $1000 is a low-pass filter to separate out the people who can only afford to stand in line for sneakers.

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    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  24. Re: Apple sold 13 million iPhone 6s/6s+ in 3 days by haruchai · · Score: 2

    "the piece of shit model" - so more affordable means piece of shit?
    And you want to buy it 2ndhand? Or the hand-me-down of the Leaf which is truly shite, when new, compared to any Tesla.

    --
    Pain is merely failure leaving the body
  25. That is without a doubt the stupidest prediction by Brannon · · Score: 5, Funny

    ...that I've ever seen on Slashdot. And I clearly remember "No wifi, less space than a Nomad, lame".

    I will meet you back here in 4 years and then stalk you through every thread reminding you of this prediction. This god awful, hilariously stupid fucking prediction.

    Tesla sold more that 50K Model S's last year--and that's a car with an ASP north of $85K. This year they are selling more than 80K Model S's + Model X's (the ASP on Model X's is even higher). And you think they won't manage 50K of a car that starts at $35K? You sir, are an idiot.

    Not like an everyday "noone is going to buy iPads" kind of idiot, but like a platinum-level "noone is going to buy these stupid Model T Fords" kind of idiot--the kind that only comes around once every 100 years or so.

  26. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by ranton · · Score: 5, Insightful

    The market returns around 7% on average. At best you will get 0% on this investment, and you'll overpay just for the honor of getting the first buggy models off of the assembly line. Good luck.

    No, at best you get to buy a $35k car for $27,500 instead of $35k like everyone who did not put $1000 down. That is a pretty good deal. Even if your car isn't delivered until 6 quarters after the 200,001st Tesla is delivered, the tax incentive is still $1875. That is still quite the return on investment.

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    -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
  27. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by St.Creed · · Score: 4, Interesting

    Don't forget that after the USA cars have been delivered, the rest of the world gets it. And they have different tax rules. And after that, if noone is in the queue anymore because all orders stop today, *then* you might get one. Might.

    For tax reasons, I'm putting down $1000. That's a bit less in euro's and it provides me with a chance at a company car in my own company, that has no additional "car tax" of 60%, that has a very low "road use tax", that has (due to environmental taxes) just a third of the fuel cost of my current Prius, that will come with a tax rebate of 25% in addition to the other stuff. Oh, and maintenance cost are near zero. And if I drive it as a business car, it will only count towards personal income with 4% of the car's original value as opposed to 25% for regular cars.

    So, I'm putting down $1000 dollar which in the worst case I will get just back (Tesla isn't going to go bankrupt when they can get a loan based on 14 billion dollar worth of pre-orders) without interest. In the best case I get what looks like the best car on the planet (*) for half the price of a regular car. That's not a bad opportunity cost at all.

    (*) I used to drive a Mercedes when I worked for the company - the model S is a MUCH better car than the Mercedes S-class and Tesla is also much better for its customers.

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    Therefore, by the (faulty) logic you're using, you're just a cow with a keyboard - osu-neko (2604)
  28. Re: Apple sold 13 million iPhone 6s/6s+ in 3 days by St.Creed · · Score: 4, Interesting

    I understand your analogy, but in what way do you think this model will be shit? The specs already look much better than top of the line cars. Compared to the S, it's shorter. But most of the features of an S will still be on it.

    Tesla doesn't have to do the regular "screw the customer" dance that I hated so much when working at Mercedes. They don't have to intentionally make a cheaper car less luxurious in order to justify the overpriced "luxury model". They don't have to avoid putting in a navigation so you have to put down $8000,- for the integrated navigation that's worse than the $100 garmin you buy in the store. They don't have to worry about cannibalizing sales of the model S and model X. Tesla can just sell the model 3 and make it as good as they possibly can, and become a huge car maker in the process because the competition is scared to match it.

    The only company with a chance of catching up is Chevrolet and if you look at the Bolt you see the same attitude: it's intentionally made worse than it could be to avoid hitting the sales of their other cars. So if you base your attitude on the long standing practice of other carmakers I understand that. But Tesla is just not in the same position, and has a different strategy. So to assume the model 3 will be any less than the model S except in range and size is an assumption I don't share.

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    Therefore, by the (faulty) logic you're using, you're just a cow with a keyboard - osu-neko (2604)
  29. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by Smidge204 · · Score: 2

    Good luck with that. Someone somewhere with oil will decide they need money, and they will go forth and make some with it.

    Except that's not going to work if there's no market for it.

    Earlier this year the cost of producing bitumen (tar sands oil) exceeded the market value. The plants remained in operation only because they were gambling that the price would rise again and the cost of shutting down/restarting everything would be greater than a potential short-term loss. Tar sands oil is currently a financial loser.

    Now imagine what would happen if the market crashed again due to lack of demand. You really think they'd keep it up?

    Also, historically, OPEC has colluded to DECREASE production for the sake of stabilizing the price. The only reason they haven't done so lately is (I'm speculating) to hurt non OPEC producers. If that's true, it's working.
    =Smidge=

  30. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by MightyYar · · Score: 2

    I might suggest that you are ignoring the used value of the car. Unless you plan on driving it into the ground, you will eventually have to sell it. The used price will reflect the lower "actual" price of the vehicle. The subsidy is real, but (a least part of) the savings to the end user is merely a deferred cost. A Leaf has an MSRP of $30k, but the highest price you'll fetch on the used market after driving it off the lot is around $20k. So yeah, you "saved" $7500 that the used market immediately accounted for.

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    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  31. Re:Apple sold 13 million iPhone 6s/6s+ in 3 days by WindBourne · · Score: 2

    nope. It is refundable until they have you decide how to configure it. And that is about .5-2 months ahead of delivery.

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