Sprint Quickly Pulls Video Ad Calling T-Mobile 'Ghetto' (fiercewireless.com)

An anonymous reader writes: Sprint has pulled an ad in which it was calling its competitor, T-Mobile, "ghetto." The ad featured company's CEO Marcelo Claure. "I'm going to tell you a carrier name and I want you to basically tell me what comes to your mind," Claure said in the ad. "T-Mobile. When I say T-Mobile to you, just a couple of words?" Which is when a white woman chimes in, "Oh my god the first word that came to my head was ... ghetto." "That sounds, like, terrible," she says. "I don't know't know. There's always, like, three carriers; there's AT&T, Sprint and Verizon. And people who have T-Mobile are just, like... Why do you have T-Mobile?""We're sharing real comments from real customers," Claure wrote in the aftermath of criticism. "Maybe not the best choice of words by the customer. Not meant to offend anyone."