Sanders Campaign Accused of Trademark Bullying By Web Site (buzzfeed.com)

An anonymous reader writes: Buzzfeed is reporting that "An online merchant has accused the Bernie Sanders campaign of 'trademark bullying'. after a Bernie 2016, Inc. attorney sent him a cease and desist letter regarding t-shirts, mugs, and sweatshirts depicting the candidate with historic communist leaders..." The t-shirt's designer tells Buzzfeed "He didn't seem to be the type of candidate, the type of guy, who would do something like this... I would think Bernie, or one of his staff members will step in and put an end to it. It appears to be pretty silly."
In January Ars Technica reported that lawyers for the Sanders campaign had demanded their logo be removed from pages on Wikipedia -- before later withdrawing that DMCA notice.

Comments

Yawn.

[Ixokai]

I tried to argue this, but the site is so clearly full of douchbags and jerkoffs that I don't even care.

Guy does not think he is a communist (hint: "democratic socialist" is not the same thing) Neither is "socialist") Random website he knows fuck all about uses his name and image without endorsement or permission, and... TRADEMARK BULLYING.

Fuck, no.

The douchebag is strong here: and that's not with the Bernie campaign.

Either way its not a story.

Re:Yawn.

[Zocalo]

Either way its not a story.

Given the sheer number of mostly negative and spin-heavy stories on US presidential candidates on discussion sites at the moment, almost all of which are submitted by anonymous readers, the cynic in me suspects that it's less a "story" and more and example of one of several organised smear campaigns going on, with said sites being handily manipulated by the shills... Yes, the US election, and the UK's EU referendum for that matter, are important for any number of reasons that are worthy of discussion, like broken political systems, relative merits of voting schemes, candidates views on tech and other topics, even copyright and trademark issues. Even so, a little more rigorous qualification criteria and objectivity in story selection wouldn't go amiss.

Re:Yawn.

[DNS-and-BIND]

Join the Communist Party USA right here. Website hosted right in the USA. Clearly, these people should be in prison, but aren't. Sounds like you're just making up bullshit, how on Earth did you get +5 Informative?

• Anti Trump shirts using his likeness at Cafepress
• Anti Trump shirts using his likeness at Spreadshirt
• Anti Trump shirts using his likeness at Zazzle

So why haven't these been shut down? How many of them asked Trump's permission before using his likeness? Let me guess: free speech for me, but not for thee, right?

Re:Yawn.

[Anonymous Coward]

defending a trademark is not bullying.
in fact, its required, or else you lose trademark status.

Re:Yawn.

[MachineShedFred]

Yeah, he hasn't said anything misogynistic, except for all the times he has:

https://www.washingtonpost.com...
(best video example: https://youtu.be/d32577Hom08)
(other video examples: http://www.washingtonpost.com/...)

Oh, but I'm sure that's all truncated statements, and out of context? As for racism, a lot of his comments about hispanics are at best borderline. But I have a hard time as a white guy telling a hispanic who is legitimately offended by a borderline racist remark that the remark is not racist.

Any way you cut it, this guy is a gaping asshole, and has no business being sworn in as President. It's a job for a serious person.

Re:Yawn.

[cyberchondriac]

Exactly. This is getting to be part and parcel of the neoprogressive movement, it's a growing trend. It's funny to them when they rake the opposition over the coals, and call them various insults or stereotypical sweeping labels: morons, idiots, stupid, bigots, inbreds, homophobes, islamophobes, racists, sexists, etc.., and that's just "free speech"; but it's clearly offensive when anyone lobbies a criticism at the progressives, they label that as "hate speech" and there's a strong push to shut it down and silence it.
That sure sounds like democracy in action to me. (/sar)

Re:Yawn.

[schnell]

You can't just trademark your likeness and shut down all political parody or it would soon cease to exist.

Correct. Political parody is explicitly protected as fair comment - this explicit protection was established in the famous Larry Flynt "free speech" trial over a fake ad in Hustler magazine with a fake interview with Moral Majority founder discussing his first sexual encounter as a Campari liqueur fueled romp with his mother in an outhouse. It had nothing to do with Jerry Falwell's trademark/IP rights to his name or likeness, and everything to do with political discourse, of which parody is considered a valid form. Incidentally, parody can be considered "fair use" in most contexts with public figures, not just political ones.

And yet...

Parody for political commentary is protected as part of the public right to discourse. Making money doing so is not. So, no, Bernie Sanders can't sue you for making a picture of him doing bong hits with Che Guevara and posting it online. (Or he could sue, but he wouldn't win, at least on free speech grounds.) But if you started selling the images - then you would run afoul of his personality rights, by which using someone's name or likeness to make money is something he could sue for and win, because money making ventures are considered outside the realm of pure free discourse and becomes "exploitative."

So bottom line - make fun of a political figure with their likeness? No problem. Try to make money doing it? Yeah, problem.

One last note... you don't have to sue anyone and everyone who uses your trademark in order to defend it. You do, however, have to demonstrate that you are defending it in cases where there is a significant likelihood that it may cause confusion. For example, if you trademarked Slurm brand soda, and someone else produced Slurm brand automobiles, you don't have to sue them if you don't plan to make automobiles yourself. You do have to sue if they are infringing on your trademark in an area where you want to say that you hold yourself as having the rights to. (There are some exceptions with really well known brands like Coca Cola, but Apple doesn't have to sue every Apple Fruit Stand or Apple Moving & Storage business in the country because it's not diluting their trademark on computers and electronics.)

This isn't even a story.

[neonedge]

It's called branding, and any public figure needs to control their brand regardless of how honest or honorable the offender might declare themselves. You can't just let people do whatever they want with your brand, even if that brand is yourself. Otherwise Trump will do it as the precedent has been set. Really, some T-Shirt guy is mad because he's trying to profit off of something he has no right to? This isn't even a story.

Re: This isn't even a story.

[silentcoder]

Nobody has called Trump "literally Hitler" - since that would be physically impossible. Identical speeches ? Also echoed in the speeches of the only NAZIs to every actually run a country for an extended period of time WITHOUT being at war (notably Verwoerd, Botha and Vorster's) speeches. Identical proposals and policies to not-yet-in-power Hitler ?
Entire speeches that could have been quoted from Mein Kampf ?

Literally Hitler ? No.
As close as makes no fucking difference ? Only somebody who is utterly ignorant of history could fail to see it.

But then - ALL NATIONALISM is Nazism, the NAZIs abandoned the socialist part of their name long before they ever even got in power - hell during their failed coup attempt in 1921 they killed all the socialists in parliament before being thrown out. The very first thing they did after president Hitler declared himself Fuhrer was to kill every socialist in parliament (again) - 400 people executed in a single night.
But the nationalism - they clung to that. All nationalism is 100% absolutely and utterly inexcusable evil. And it's an evil no less prevalent in the United States than it was in Germany.
Those who love their country, and associate that love with a specific nation - are doomed to repeat ALL the worst evils humanity have visited on one another because with zero exceptions it was ALWAYS nationalism that drove it. It was Nationalism that drove appartheid (hell the party doing it was even called the "National Party"). It was Nationalism that drove the Rwandan genocide in 1994. Nationalism that exploded in the genocide in Serbia under Milosovich.

There is no version of Nationalism, especially ethno-Nationalism that has ever or could ever fail to lead to atrocity. All nationalists are Hitler WANABES. Nearly none of them know it. They seem to only ever figure that out AFTER they did something fucking terrible.

Judge for yourself

[DNS-and-BIND]

Well, apparently in the summary there is no link to the source. I thought our new Slashdot overlords were going to do that from now on? So I took it upon myself to do so, to let everyone judge for themselves. Don't want to see the original graphic that sparked this discussion? Why not? Afraid of the truth?

Here is Liberty Maniacs main page at libertymaniacs.com. The link to the shirt that Bernie's Brownshirts are trying to shut down is here. The other shirts on the site are mocking Donald Trump "We Shall Overcomb", the NSA "the only part of the government that listens", a T-shirt depicting police officers beating the shit out of a citizen, another Trump "Idiocracy", Trump again mocking his hair, "Carlin was Right", "I'm Ready for Oligarchy", a stormtrooper with the words "Support the Troops", a picture of that one guy in the crowd with his arms crossed refusing to Heil Hitler, and Hillary for Prison. Oh, and the Sanders "Bernie is my Comrade" parody.

Seriously, if anyone has a problem with this site, I really don't see it. Most of the merchandise is clearly mocking the Right, with only two there that the Left could possibly be offended about. And honestly those are probably just there to cover their bases and not lose any sales. The Sanders one is pretty uncreative, I mean it's an obvious joke to add his face to the famous "parade of Marxists" seeing as Bernie's own views are quite close to theirs. Don't believe me, ask real-live Marxists what they think about him. Spoiler alert: he's not far enough left for their taste. Anyone who wants to suppress T-shirt is just a thin-skinned asshole who can dish out the mockery but not take it. Guess what: that sort of thing cuts both ways. Feel the Bern!

Re:Judge for yourself

[Xyrus]

You are completely missing the point. This isn't about left or right. It's about trademark.

For example, you can't just take some trademarked item, make some merchandise, and sell it. It doesn't matter if it's Mickey Mouse, Coca-Cola, or Bernie Sanders. If there is an established trademark, you need to get permission first.

This isn't even a story. It'd be like some random schmuck making and selling Star Wars related merchandise without getting permission.

Trademark MUST be defended

[houghi]

Trademarks MUST be enforced. You snooze, you loose. This is standard. This is the law. If they do not react, they loose their trademark. e.g. Walkman used to be a trademark, but they did not react, so now it isn't anymore.

This is a bout trademark and that I can get behind. If it were copyright, that would be completely different.

Re: US election

[CronoCloud]

Pretty much everybody but the very top brass

So basically all the Gomer Pyle's then.

That's how we got this whole "women in combat" and "gay integration" thing. Needless to say it will go away instantly with a Republican president.

Didn't go away with the second Bush, considering women have been piloting combat aircraft since 1993.

And Women flying AH64 Apaches who kill from above with 30mm cannons and Hellfires.

And gay people have been fighting for this country ever since this country was founded.

Re:Who gives a shit! WHO GIVES A SHIT?

[MachineShedFred]

I give a shit. Me, right here.

You asked, I answered. Why do I give a shit? Because political speech, and parody, are protected under the first amendment.

I have no idea what the rest of your post is on about, but you might see a doctor about adjusting your medication.

Re:Who gives a shit! WHO GIVES A SHIT?

[shaitand]

I certainly agree that they are. The sale of T-shirts is not protected by the first amendment. But others have successfully made millions off of parody so lets set that aside a moment as well.

The nature of trademark is such that if one doesn't attempt to defend it when violations are brought to one's attention it dilutes the trademark. It isn't like copyright or patents where you can selectively enforce.