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Facebook Might Finally Kill Clickbait With New Algorithm Tweaks (thenextweb.com)

An anonymous reader quotes a report from The Next Web: Facebook is bringing two additional tweaks to its News Feed algorithm: time spent viewing and page post diversity. The former is an effort to weed out clickbait and bad content by attempting to quantify quality links. The change appears to be a mobile-first solution, as the announcement only states that Facebook will measure the time spent looking at Instant Articles or those within the mobile browser. Facebook also reports that users enjoy reading articles from a wide range of publishers, a revelation that led them to tweak the algorithm for greater diversity of page posts. In short, the idea is to reduce how often people see content back-to-back, or in short order, from the same page. For most pages, the content is spread out enough to where this shouldn't be much of a problem, but for those that post several updates in a few minutes, it could lead to some of the content not being seen.

50 comments

  1. I'm confused by Anonymous Coward · · Score: 0

    What's a Facebook?

    1. Re:I'm confused by Anonymous Coward · · Score: 0

      it appears to be something idiots use

      there are alot of idiots

    2. Re:I'm confused by Hylandr · · Score: 1

      Facebook is the new AOL.

      --
      ~ People that think they are better than anyone else for any reason are the cause of all the strife in the world.
  2. Facebook kills clickbait with one simple tweak... by tlambert · · Score: 5, Funny

    Facebook kills clickbait with one simple tweak... [click here to read more!]

  3. Just send FB users an update by Anonymous Coward · · Score: 0

    through their little brains. As you can tell, a science fiction writer I am not. But these so-called social networks write it for me.

  4. Re:Facebook kills clickbait with one simple tweak. by John+Zero · · Score: 4, Funny

    Facebook kills clickbait with one simple tweak... [click here to read more!]

    .. and you would NOT have guessed what happened next! [click here]

  5. Algorithms by Laser_iCE · · Score: 3, Insightful

    I wish social networks would stop trying to prioritise my news feeds and home pages for me. I want every post by every page and person I follow and I want it in chronological order. I want to know that when I scroll back to a certain point I have read everything that has been posted since now and that point in time. I understand advertising and monetising and all that jazz but it really puts me off using social networking sites like Facebook.

    1. Re:Algorithms by Lumpy · · Score: 1

      Install facebook purity. it fixes most of the problems you hate about what they are doing.

      --
      Do not look at laser with remaining good eye.
    2. Re:Algorithms by NatasRevol · · Score: 3, Insightful

      Their algorithms are ... worrisome.

      http://www.npr.org/2014/07/04/...

      They can, and HAVE, manipulated their algorithms to affect 100M+ americans mood.

      They can, and HAVE, manipulated their algorithms in political events. In 2012, it was just TO vote. In 2016, it very easily could be HOW to vote.

      http://fowler.ucsd.edu/massive...

      Now imagine if those in control of the algorithms want to lean a race one way or another. A few less articles about Hillary, a few more good articles about Trump. Say -1/+1 every week, until the election. Subtle, but a clear influence pushing neutral folks to FBs leaning.

      --
      There are two types of people in the world: Those who crave closure
    3. Re:Algorithms by AchilleTalon · · Score: 1

      Only problem in your presidential election scenario is FB is rather than pusing Hillary than Donald. In fact, FB employees did ask Zuckenberg if they should do something to stop Trump. Because, as Microsoft, Facebook know what is good for you. https://politics.slashdot.org/...

      --
      Achille Talon
      Hop!
    4. Re:Algorithms by Anonymous Coward · · Score: 0

      The problem there is pushing EITHER of those losers to be president.

    5. Re:Algorithms by Anonymous Coward · · Score: 0

      Their algorithms are ... worrisome.

      http://www.npr.org/2014/07/04/...

      They can, and HAVE, manipulated their algorithms to affect 100M+ americans mood.

      They can, and HAVE, manipulated their algorithms in political events. In 2012, it was just TO vote. In 2016, it very easily could be HOW to vote.

      http://fowler.ucsd.edu/massive...

      Now imagine if those in control of the algorithms want to lean a race one way or another. A few less articles about Hillary, a few more good articles about Trump. Say -1/+1 every week, until the election. Subtle, but a clear influence pushing neutral folks to FBs leaning.

      I'm a Republican and a Trump supporter. I post updates linked to political articles I like and unfollow people who hold radical far-left beliefs. Even still, my facebook is inundated with updates on the right side-bar about "NAZI REPUBLICANS" and "EVIL TRUMP". Whatever Facebook is talking about publicly to influence the elections and politics of its users, is a moot point. They already are.

  6. All major papers survive on clickbait. by ThatBeDank · · Score: 1

    My entire newsfeed is stuffed with clickbait from places like the Huffpost, New York Times, and the Washington Post. The WaPo just put out an article about an evangelical couple having black triplets. You're telling me that isn't click bait? This sounds like a weak attempt to drown out lesser outlets for established ones.

    1. Re:All major papers survive on clickbait. by mcgrew · · Score: 1

      Well, "clickbait" is a new word and I don't think its definition has been completely nailed down yet. The definition Google gives fits HuffPo and NYT, but wikipedia's doesn't. Wikipedia confirms my own definition. Wikipedia:"Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to attract click-throughs and to encourage forwarding of the material over online social networks. Clickbait headlines typically aim to exploit the "curiosity gap", providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.[1][2][3]"

      FB's clickbait, the most annoying kind, has "fifteen of the ugliest animals you've ever seen" (actually that title is fictional, afaik there is no such page) with each picture and a single sentence or two, and you have to click through to the rest.

      It's so much of an annoyance I've completely stopped clicking links on FB unless I recognize the URL as one that isn't clickbait.

    2. Re:All major papers survive on clickbait. by Anonymous Coward · · Score: 0

      Oh god, Washington Post. Their crap keeps showing up when I drop by Google News. I've clicked so much of their shit accidentally. (Yeah, should probably find a better news spider than Google.) I'll get like half way through an article. No mention of Bernie Sanders? The superdelegates added into Clinton's delegates with no indication they're warping the information. Trump can do no good. If he does good, it might make a sentence somewhere in an OMG Trump is racist, sexist, xenophobic spiel. (I'll take a racist, sexist, xenophobe who doesn't live every waking minute in fear that a man in a BDSM getup is going to swing his dick around in the women's bathroom any day.) What about lyin' Ted Cruz? We don't get to hear him spew his bigotry and express his odd sexual fetish for men in BDSM getups swinging their dicks around in the women's room? Why did I have to fucking dig to find out that Caitlyn Jenner, that rich bitch, is a lizard person who likes sucking Ted Cruz's attack copter dick! Somehow Sanders has a questionable history with civil rights? On and on, you name it.

      Anyway, I spot that crap, glance up at the URL bar, and it's fucking Washington Post every fucking time. I'm telling you, the Washington Post is run by the lizard people!

  7. Bait by Anonymous Coward · · Score: 0

    Find out why Facebook hates this one weird click!

  8. You Fools ! by Anonymous Coward · · Score: 0

    The Facebook IS the clickbait !!! dun dun duunnn

  9. Hmmm lets see by bazmail · · Score: 2

    maybe something like if page.title.contains("You won't believe"){setclickbait(true);}

    1. Re:Hmmm lets see by wonkey_monkey · · Score: 3, Insightful

      if page.title.contains("you"){setclickbait(true);}

      Much simpler.

      --
      systemd is Roko's Basilisk.
    2. Re:Hmmm lets see by Calydor · · Score: 1

      Arguable for links to Youtube.

      Bad for anything about bayous.

      --
      -=This sig has nothing to do with my comment. Move along now=-
    3. Re:Hmmm lets see by mjwx · · Score: 1

      Sadly its not always that simple.

      There were two articles that appeared in my feed yesterday morning. Both had headlines about "free things to do in London this week". One served up an ad, the other told me about things that were going on in London in the coming week. Things like free exhibitions, entry to venues, fee tours, so on and so forth. There may have been a small ad or two in the content but I didn't notice or care.

      Hey, dont get me wrong. I wish it were as simple as ignoring every headline that looks buzzfeedy but sadly most news agencies have fallen into the habit of using clickbait, whether they be small agencies who want to print decent stories and just need to use it to get the eyeballs or mega (news) corps who are just trying to get ads seen.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
  10. Were they collecting this data before? by son1dow · · Score: 1

    Sounds good for journalists, but terrible for privacy.

    1. Re:Were they collecting this data before? by dmgxmichael · · Score: 1

      Certainly.

      99.99% of the time such data is only used in aggregate. There's just too much of it to act on it on a per individual basis. When it does get acted on that way, it's scary, and laws of what is and isn't allowed need to catch up to reality. Nothing you submit to Facebook is private - nothing. Operate under that assumption at all times.

  11. Shcoking relevation by 110010001000 · · Score: 1

    To read more about this shocking revelation, click here to learn what happens next! The answers will amaze you!

  12. This is terrible! by fuzzyfuzzyfungus · · Score: 4, Funny

    Facebook is supposed to act as a honeypot for worthless clickbait and help keep some of it from wandering out into the parts of the internet that don't totally suck. If they become less hospitable, there's a risk that starving herds of clickbait will start migrating and that won't be pretty.

  13. Facebook and newsfeeds? by tetraverse · · Score: 1

    What business is it of Facebook to suggest what news I read and who gave them permission to monitor my browsing habits?

    The solution is to edit /etc/hosts: and insert this line: 127.0.0.1 facebook.com ..

    1. Re:Facebook and newsfeeds? by Anonymous Coward · · Score: 0

      Who gave them permission to monitor your browsing habits internally on Facebook? Are you just trying to be dense? Do you not read or understand basic terms of conditions?

      Not to mention they are a curator of information, of course it's in their interest to target that stuff.

  14. facebook sucks as a communications tool by Anonymous Coward · · Score: 0

    I don't know much about facebook because I only tried it for a year.
    But it seemed that they sorted peoples posts and because I was just starting on facebook, my posts never showed up on my family's app when we checked their feed. At family gaterings it was also clear that no one had read my updates on my personal projects(but I also only posted on facebook once a week), while they expected that I had read all of theirs multiple daily rants and opinions on everything.

    So it was a massive waste of my time in more than one way, with only 30 "friends", I got buried below people with 500 "friends" it appeared.
    Well, it was not a huge loss. I completely failed to see what benefits it gave me and how it could improve my life. I never figured out their algorithms or what it could do for anyone.

    After a year, I deleted my account and no-one even discovered that. Conversations at family gatherings following the deletion of my account, revealed that people still thought I was reading THEIR posts and never saw that my account had been deleted. I didn't tell them just realized that my family perhaps didn't really care about me, so I stopped caring about them and don't really visit anymore.

    1. Re:facebook sucks as a communications tool by Anonymous Coward · · Score: 0

      To me it sounds like Facebook did it's job perfectly in communicating their indifference about you.

      Hopefully you have a group of people you do care about who you want to stay in touch with, regardless of whether or not it's facebook or not.

    2. Re: facebook sucks as a communications tool by Anonymous Coward · · Score: 0

      Hmm, it took a whole year for the message to get through

  15. Re:Facebook kills clickbait with one simple tweak. by K.+S.+Kyosuke · · Score: 1

    OK, let me guess...you clicked? ;)

    --
    Ezekiel 23:20
  16. Re:Facebook kills clickbait with one simple tweak. by Mashiki · · Score: 3, Interesting

    Gotta fix this for you:
    Facebook kills clickbait with one simple tweak! Number 6 will blow your mind!

    Really though, the clickbait industry is going into a death phase and has been since last year, and with any luck it'll kill the sites. Advertising revenue is drying up, people aren't going to the sites. Some sites have been bleeding views and uniques others have simply stalled and/or entering serious declines (article paywalled)like Buzzfeed which has lost ~32% of it's traffic since last year.. Vice for example has bled ~18% of it's traffic. Huffpo? Laying off. Salon? Laying off. Even sites like Cracked, bleeding traffic and was sold off earlier this year. Lots of stories, lots of sties besides those that live and breath on clickbait are dying. Other publications(like media) that are pushing very specific agendas, are also suffering heavily as people turn away.

    --
    Om, nomnomnom...
  17. What about ars technica and bgr? by known_coward_69 · · Score: 1

    How will the internet survive without them?

  18. There's clickbait and there's CLICKBAIT. by dmgxmichael · · Score: 1

    Thiis isn't going to stop the clickbait headlines. This will however stop the article structure of having one sentence of content or a picture surrounded by 100 ads on the page with a tiny next page button hidden among a bunch of links to other sites. Frankly, I wish Facebook would simply block sites that structure their pages that way.

  19. Re:Facebook kills clickbait with one simple tweak. by Anonymous Coward · · Score: 1

    Advertisers hate him.
    Find out how this website owner got rid of click-bait with this one weird tweak.
    [click here]

  20. Adverts. by ledow · · Score: 1

    How about when I say "Don't show me things like this", you don't show me things like that.

    Like when I cross out every sports ads, I'm probably NOT interested in Sports.

    Like when I hide every fucking Timehop page and friend post that includes it, you stop fucking showing them to me.

    Does it really need that much of an algorithm to do what your own options say? Why would you WANT to show me more things that I'm deliberately going out of my way to remove (and not the others that I'm not)?

  21. how about time ordered? by Anonymous Coward · · Score: 0

    I stopped using facebook when they decided that I no longer wanted to see things in sequential order and generally hid stuff from people I gave a shit about.

    Go fuck yourself facebook, I've been gone for three years, not looking back.

  22. Re:Facebook kills clickbait with one simple tweak. by TubeSteak · · Score: 1

    Clickbait headlines are so formulaic... it almost seems like the first step in the clickbait war would be to nuke anything with one of those formulaic headlines.

    I'm not sure that clickbait is inherently bad, so perhaps evolutionary pressure to create a better headline would not be bad either.

    --
    [Fuck Beta]
    o0t!
  23. I'd actually like a more direct feedback approach by CFD339 · · Score: 1

    I would love to see then surface an optional click layer when you return from an external article link, maybe as a strip across the bottom of the item panel that let you just with one click rate the link as interesting or not. It should be done in a non-model way, so it could be ignored by anyone who doesn't bother. Some way to punish clickbait directly would really help.

    --
    The problem with quotes on the internet, is that nobody bothers to check their veracity. -- Abraham Lincoln
  24. Re:Facebook kills clickbait with one simple tweak. by mcgrew · · Score: 3, Insightful

    I'm not sure that clickbait is inherently bad

    I am. Clickbait does nothing but waste one's time. I've gotten to where I never click a link in facebook, especially ones that facebook "suggests", because every single God damned one of them are worth less than nothing.

    I laughed at the slashdot headline. Facebook fighting clickbait? That's like a coal-fired power plant fighting global warming. CLICKBAIT IS WHY PEOPLE BUY STOCK ON FACEBOOK. Their entire business model is based on clickbait.

  25. Re:Facebook kills clickbait with one simple tweak. by mcgrew · · Score: 1

    Meanwhile, traffic on my ad-free site has tripled in the last year.

  26. but what will be left? by Anonymous Coward · · Score: 0

    if fb does eliminate clickbait ... what will be left? the internet will have to shut down ...

  27. Wait, they didn't do that already? by GuB-42 · · Score: 1

    Time spent looking is a metric Google have been using for years to estimate the quality of their search results (and relevance of their ads too, I suppose).
    I'm surprised Facebook didn't do that.

  28. the news feed on facebook is worthless by kb7oeb · · Score: 1

    I don't even look at my news feed anymore, nothing but spam. It tends to show me links to things rather than the user generated content that I want to see. I think the same happens in reverse, I rarely post because my posts are making it to my friends news feeds. I configured facebook to add notifications for a handful of friends and family members that I want to see posts from. Once or twice a week I skim the facebook notifications page, ignore anything that says "shared", open the few "updates" and then I'm out of there. I think the social network is dead, and there seems to be nothing else out there to take its place. And even if there was, everyone over 20 is only on facebook.

  29. This algorithm may kill Clickbait forever! by wardrich86 · · Score: 2

    Buzzfeed HATES it!

  30. Re:Facebook kills clickbait with one simple tweak. by mjwx · · Score: 1

    Gotta fix this for you:
    Facebook kills clickbait with one simple tweak! Number 6 will blow your mind!

    Really though, the clickbait industry is going into a death phase and has been since last year, and with any luck it'll kill the sites. Advertising revenue is drying up, people aren't going to the sites.

    This.

    And it is entirely because the advertisements have become too insidious, too annoying and too intrusive.

    Advertisers have learned that if you load the advertisement, especially the interstitial too quickly, before giving the sucker... erm, I mean viewer a split second view of the content than they'll instantly turn off. So they let the page load first and then load the ad over the content.

    Sadly the only defences against this are adblockers or learning which sites are not taking the piss with advertising. Whilst I prefer the later, more and more sites are making me dependent on the former. Also, having recently moved countries, I'm having to learn which local sites are abusing my internet connection... Londonist... I'm looking right at you.

    --
    Calling someone a "hater" only means you can not rationally rebut their argument.
  31. Re:Facebook kills clickbait with one simple tweak. by just+another+AC · · Score: 1

    Vice for example has bled ~18% of it's traffic.

    Does that include traffic lost from slashdot because of beta?

  32. Re:I'd actually like a more direct feedback approa by just+another+AC · · Score: 1

    so companies would use clickbait AND astroturfing.

  33. Re:Facebook kills clickbait with one simple tweak. by Nanoda · · Score: 1

    I'd much rather they fixed their stupid comment system, since it infects other websites with it's presence. As a single father working on my laptop, they use up the time I could be spending making 500$ a week from home! [click here]

  34. Re:Facebook kills clickbait with one simple tweak. by Anonymous Coward · · Score: 0

    Facebook kills clickbait with one simple tweak... [click here to read more!]

    ... and Facebook suddenly disappears from the Internet forever ... ... much to the delight of the other half of the world's population that doesn't use it and could care less about it.

    magic word: trending