YouTube To Roll Out 6-Second Ads That You Can't Skip (theverge.com)

Posted by msmash on Tuesday April 26, 2016 @08:29AM from the ads,-ads-everywhere dept.

An anonymous reader writes: YouTube announced on Tuesday that it will be introducing an unskippable, 6-second bumper ads before certain videos. The video juggernaut says that these ads are largely aimed at mobile users. "We like to think of Bumper ads as little haikus of video ads -- and we're excited to see what the creative community will do with them," YouTube's Zach Lupei wrote in a blog post. The Verge reports, "The company justifies the short ads (which cannot be skipped, unlike longer spots) by pointing to research showing that 50 percent of 18 to 49-year-olds turn to mobile as their first option for consuming video -- and keep in mind a ton of that is music."

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Not new? by thevirtualcat · 2016-04-26 08:34 · Score: 4, Informative

In my experience, mobile ads can't generally be skipped anyway.
Sure, the "Skip" button is there, but the ad is usually mostly over by the time the YouTube app actually responds to the tap anyway. Especially when you get a Chromecast involved.