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Marketers Hunger For Data From Wearables (readwrite.com)

Posted by EditorDavid on from the case-clothed dept.

An anonymous reader writes:Marketers would love to access information about your daily routines and your precise location, both data sets that would be trivially easy to extract from wearable devices. Those were the two most-requested items in a new survey of marketers, according to a new article at ReadWrite.com. "In the future the data procured from smartwatches might be much more valuable than what is currently available from laptop and mobile users," reports David Curry, raising the possibility that stores might someday use your past Google searches to alert you when they're selling a cheaper product.

2 of 82 comments (clear)

  1. That assumes. . . by Salgak1 · · Score: 3, Informative

    . . .that you don't, for example. . . . forbid permissions for geolocation services. . .

    I rather suspect that there will be a market for metadata evasion products, just like there are adware blockers now. . .

    1. Re: That assumes. . . by The+Grim+Reefer · · Score: 4, Informative

      Don't forget, it was Bush and his cronies that passed the Patriot act.

      I'm not a supporter of Bush or Obama, but...

      I'm inclined to be a little more pissed at Obama. Bush signed the original Patriot Act into law a little less than 7 weeks after 9-11. At that point in time, probably more than half of Americans would have been fine if it decreed all children will start military training at age 5. Damn few who voted even knew what all was in it. There were only 66 in the House who voted against it and only one in the Senate. And virtually all of the "leaders" of the democrat party voted for it. The dems had control of both houses for most (if not all) of the renewals of it under Bush. We already had somewhat of an idea of it's issues by then, yet it was still renewed by a democrat controlled congress.

      Obama very much knew how bad it was. He told us during his campaign in 2008. Yet continued to renew it. Even after the Snowden leaks in 2013, the USA Freedom Act was passed in 2015, which renewed damn near the entire Patriot Act until 2019. The only real difference in that was that the phone companies kept the phone records rather than the NSA.

      When it comes to the Patriot Act, you can count on most lawmakers in both parties to vote the same way. The only way they'll vote against it is if they think it might cost them their seat in congress.