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Marketers Hunger For Data From Wearables (readwrite.com)
An anonymous reader writes:Marketers would love to access information about your daily routines and your precise location, both data sets that would be trivially easy to extract from wearable devices. Those were the two most-requested items in a new survey of marketers, according to a new article at ReadWrite.com. "In the future the data procured from smartwatches might be much more valuable than what is currently available from laptop and mobile users," reports David Curry, raising the possibility that stores might someday use your past Google searches to alert you when they're selling a cheaper product.
Google Glass, Apple Watch. The only successful wearable is the FitBit. However for the FitBit they buyers of it already fit a demographic so they wouldn't learn much more from that particular data.
Perhaps they need to focus on how to much such devices useful to the common person, before marketers can find ways to exploit it.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
stores might someday use your past Google searches to alert you when they're selling a cheaper product
Or, if it is anything like the current tracking, they'll alert me about the exact same item I just bought, frequently from the same store that I bought it from. I can't wait for this brave new advertising world.