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Microsoft Adding More Ads To Windows 10 Start Menu (theverge.com)
Microsoft plans to double the number of promoted apps in Start menu. The change, which is scheduled to come with the upcoming Anniversary Update to Windows 10, will see the promoted apps count rise to 10. Tom Warren, writing for The Verge: Some promoted apps are pre-installed, but Microsoft notes that they can be fully uninstalled and any promoted items removed from the Start menu. Microsoft has not revealed exactly why the number of promoted apps is doubling, but it's likely that the company is using it as another method to attract developers to its Windows Store.
Yet another false pedanticism.
Remember, people; the dictionary is only a list of known uses of words. It isn't an exclusive list, just a list of stuff that is known.
So even if the dictionary agreed with you, you'd be wrong. But it doesn't.
In English we have lists of known words, and style guides. There aren't any rules, other than that if it isn't clear what the meaning is, then that is non-optimal. It is easy to write something that sucks, or is meaningless, but much harder to write something that is "wrong." But a false pedanticism is a sure a good try.