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Amazon To Sell Its Own Private-Label Groceries (techcrunch.com)

An anonymous reader writes: The Wall Street Journal reports Amazon will soon roll-out its own private-label brands of common household items like coffee, diapers, and other perishable groceries. Such offerings include baby food, tea, coffee, spices, and even laundry detergent, and will live under the brand names Happy Belly, Wickedly Prime, and Mama Bear. The products are expected to go on sale as soon as this month, available exclusively for Amazon Prime members. The idea to sell private-label products is nothing new for Amazon. It's been selling consumer electronics devices under its Amazon Basics line for quite some time now. They launched several in-house clothing brands earlier this year as well. In 2014, the company had to recall its Element brand diapers due to a design flaw. With a wider array of private-label goods, especially edible goods, the stakes are only higher, as one recall could severely hurt the company's reputation.

4 of 64 comments (clear)

  1. Most everybody else does it by reboot246 · · Score: 4, Insightful

    All the grocery stores around here have their own store brands, so it's kinda normal for Amazon to do the same. We know that Amazon won't actually be producing the items themselves; they're just re-branding stuff made by somebody else.

    I will still compare prices and read reviews before I buy.

    1. Re:Most everybody else does it by Anonymous Coward · · Score: 2, Insightful

      When it comes to generics, reviews are pretty useless as the underlying supplier often changes.

  2. Diapers by Anonymous Coward · · Score: 2, Insightful

    You should use cloth diapers instead of disposable diapers. All disposable diapers are made of synthetics and plastics and we need to reduce adding these materials to our landfills.

  3. Re:Happy with my Amazon Basics by Anonymous Coward · · Score: 2, Insightful

    I seek out stores with self checkout. Who wants to stand in a line of people who realize after everything is totaled that they need to pull out their checkbook and start writing a check.