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Chromebooks Outsell Macs For the First Time In the US (theverge.com)

An anonymous reader shares a report on The Verge: Google's low-cost Chromebooks outsold Apple's range of Macs for the first time in the U.S. recently. IDC analyst Linn Huang confirmed the milestone to The Verge. "Chrome OS overtook Mac OS in the US in terms of shipments for the first time in 1Q16," says Huang. "Chromebooks are still largely a US K-12 story." IDC estimates Apple's U.S. Mac shipments to be around 1.76 million in the latest quarter, meaning Dell, HP, and Lenovo sold nearly 2 million Chromebooks in Q1 combined. Chromebooks have been extremely popular in US schools, and it's clear from IDC's comments the demand is driving US shipments. Outside of the US, it's still unclear exactly how well Google's low-cost laptops are doing. Most data from market research firms like IDC and Gartner focuses solely on Google's wins in the US.

31 of 177 comments (clear)

  1. Chromebook is great by halivar · · Score: 5, Insightful

    The low cost with touch screen tells me all the other laptops are extremely marked up. My only disappointment is the lack of apps for it. But for simple Google Docs work, it can't be beat for the dollar.

    1. Re:Chromebook is great by captaindomon · · Score: 5, Informative

      Prices of products from large corporations that know what they are doing are not set based on cost+. They're set based on Willingness to Pay. Cost is only used to determine whether a market is viable for a product.

      --
      Just because I can hook a shark from a boat, I do no offer to wrestle it in the water.
    2. Re: Chromebook is great by ColdWetDog · · Score: 5, Insightful

      Come now. Anyone with an Internet connection is ALREADY brainwashed vis a vis Google. Except for us curmudgeons, the vast majority of the planet thinks that the Internet IS some unholy amalgamation of Google and Facebook.

      --
      Faster! Faster! Faster would be better!
    3. Re:Chromebook is great by Anonymous Coward · · Score: 3, Informative

      Being someone who deploys chrome books daily I can tell you that you are dead wrong. They systems were designed for different use cases- if you want one OS on all devices go with windows 10- remind me again how well that is working out.

      Its not a fondleslab, its a laptop with a simple OS that is virus free, malware free and constantly up to date.

      Pointer devices need a high density UI, touch devices need a low density UI.... CompSci101

    4. Re: Chromebook is great by Anonymous Coward · · Score: 5, Funny

      It's a website where you go to google stuff.

    5. Re:Chromebook is great by Solandri · · Score: 4, Insightful
      Chromebooks lack:
      • RAM. About 1-2 GB instead of 4 GB standard (although it's been crawling up).
      • Storage. Usually 16 GB of flash, instead of a 128+ GB SSD or 1+ TB HDD.
      • A powerful processor. Most are ARM-based, though a few used the Intel Atom line (which Intel recently killed off).
      • Windows.

      A large part of the higher price of laptops are due to the last two. Based on what ARM SoCs cost (about $5-$15), Intel's markup on its CPUs is several hundred dollars. And we all know what Windows costs. Those two markups come out to about $200-$300. Add in $35 for a HDD and that's pretty much the price difference between Chromebooks and low-end laptops.

      So no, laptops aren't marked up. Intel and Microsoft just make out like bandits from each laptop sale (just Intel for Macs).

    6. Re: Chromebook is great by Vlijmen+Fileer · · Score: 2

      Dunno. I'll help us out, here:

      https://www.google.com/#q=Bing

    7. Re:Chromebook is great by puddingebola · · Score: 2

      RAM: you can get 4GB Chromebooks if you want them. The OS is light, so do you even need it? Storage: We all know Google's game plan here. The cloud. A powerful processor: See light OS. And most are not ARM based, most are Intel Celeron processors. Is Google subsidizing this?

    8. Re:Chromebook is great by hawkinspeter · · Score: 2

      Google's Pixel is an exception to that. I've got a Pixel2 at work with 16G ram and is running an i7. (I run xUbuntu on it rather than ChromeOs though).

      --
      You're a temporary arrangement of matter sliding towards oblivion in a cold, uncaring universe
    9. Re: Chromebook is great by saloomy · · Score: 4, Informative

      The comparison should be to iOS tablets, not Mac. And outsold Mac's in units? Dollars? Please. This means nothing. Isolate the Mac business from Apple, and the Chromebook business from Google, which business would you rather own? Apple has yet to release a single Mac with Thunderbolt3, and they JUST released the first MacBook with Skylake. Clearly they are either so focused internally on another big project (like the 10 year anniversary iPhone or project Titan, or their mega-campus), or the macs we are going to see at WWDC2016 are going to be a major refresh for the entire line. If it's the latter, the sales are typical of Apple's sales cycle when a refresh is imminent. Having a small number of options (just as Apple products do) makes consumers very aware of the time in the cycle of their product, so wait for release before buying. You can go buy a recently released Chromebook from SOMEBODY, almost always. There are so many options. Don't get me wrong, Chromebooks are great. They serve a wide market and for those who need a basic computer and would rather have a laptop form factor vs a tablet or iPad, but comparing sales to a Mac is completely irrelevant. Do iPhones outsell Windows? Yes but who cares? It's just as irrelevant when Lenovo sells more 2U servers than Apple do Macs.

    10. Re:Chromebook is great by Anonymous Coward · · Score: 2, Informative

      Intel didn't kill of the entire Atom line - just the low end (low margin) chips designed to go in phones.

  2. Makes Sense by Anonymous Coward · · Score: 4, Informative

    If all one needs to do is surf the Web, handle minor photo and video editing, then a Chromebook is ideal. A full-blown Mac is a complete waste of money. I'm in IT and manage everything from email servers to Wi-Fi, and now, thanks to modern computing and VPNs, can do everything from a Chromebook or actually, just any browser.

    I like Chromebook because they are simple, inexpensive, and are harbingers of what's to come--namely, all of our comings and goings will be on the Web.

    1. Re:Makes Sense by macs4all · · Score: 2

      I have a 2010 Macbook Air. Performance did get worse with each update of OSX and I was told that El Capitan would be better but I didn't notice an improvement. Lately, Chrome has been burning up the machine which goes to 100% and full fans when opening more than a few tabs... some weird stuff there so I switched back to Firefox. My UI comments are in comparison to Linux (I haven't used Windows for 15 years). My reference to toy UI refers specifically to the "skeumorphic" UI which I find childish and counterproductive.

      Now I KNOW you're lying!

      For the last two or three major revs., OS X has almost completely removed the skeumorphic and "lickable" 3-D-ish design elements. In fact, Scott Forrestal was basically fired over the design war between his love of skeumorphic UI and Jonny Ive's love of "minimalism". Ive won. So, unless you are talking about certain design elements in Logic Pro, you will be hard pressed to find many skeumorphic applications in El Capitain.

      I did enjoy Spotlight at first but for some reason later updates to it have made it almost useless. I used iMovie occasionally but, again updates made it confusing and difficult. I avoid iTunes like the plague but it (and iCloud) keep intruding.

      You aren't very smart, are you?

      Spotlight has actually gotten better, and they have improved the interface in El Capitan. But apparently you can't handle ANY change whatsoever.

      As for iMovie, I disliked the new UI at first, but they actually SIMPLIFIED it. Once I messed around a little, and did a little online searching, I found that it is, overall, a little better than before. Having said that, I was pretty glad that Apple still offers iMovie HD 6 for download. Install that, and you will be right back to that old familiar iMovie.

      Don't like iTunes? DELETE IT. Done. And the only time iCloud "intrudes" for me is at startup, when it prompts me for a password. I click "Cancel", and that's the last I EVER see of it. But, if you find even that too "intrusive", you can completely tell it to go away:

      Adjusting iCloud Settings in El Capitan

      Now wasn't that hard? It took me about 30 seconds on Google...

      I appreciate OSX Unix roots but the substitution of the "Command" key for the standard Control key for some (but not all) functions is something that just keeps irritating me.

      If you are referring to Cut/Copy/Paste/Undo/Redo, as a person that goes back and forth between OS X and Windows, that is the hardest thing to retrain. HOWEVER, you have it exactly backwards; those concepts ( and the keyboard shortcuts therto) actually ORIGINATED ON THE MAC in 1984 (and in fact, might even go further back to the Lisa). It is the OTHER OSes that COPIED THE CONCEPT, but didn't have the Mac's Command Key; so THEY Substituted the Control Key for Apple's Command Key.

      Next time, learn some history...

      And although you CAN reassign MOST keyboard shortcuts in OS X in the Keyboard Preference Pane in System Preferences, the shortcuts above are a bit more "intrinsic". HOWEVER, the last time I tried to do that was in OS X 10.2, so they might be more well-behaved at this point. having said that, the tool "Keyboard Maestro", while not free, could even reassign the "editing" keys; so you might want to check it out.

      And actually, it is INDEED much easier now. You don't need Keyboard Maestro at all...

      The "Finder" program has been inexplicably crashing since El Capitan. I just don't understand how they can screw up a simple basic file list.

      Maybe because it is much more than that. You really ARE dull, aren't you?

  3. What a strange comparison by ilsaloving · · Score: 4, Interesting

    So.... Chromebooks are selling like gangbusters to a demographic that is very likely to smash their devices, and it's easier to replace a $200 computer than a $2000 one? Holy crap, stop the presses!

    Is it really so hard for Verge to maintain readership, that they need to do ridiculous name drops just to get attention?

    Want to know what I *really* want to see? School boards finally realizing that blindly throwing technology at a problem isn't going to result in better outcomes. First iPads, now Chromebooks. They continue to increase the burden of already razor thin IT staff, and I have yet to see one single study indicating that education quality and grades have improved.

    1. Re:What a strange comparison by PopeRatzo · · Score: 3, Informative

      So.... Chromebooks are selling like gangbusters to a demographic that is very likely to smash their devices, and it's easier to replace a $200 computer than a $2000 one? Holy crap, stop the presses!

      I don't know if you're old enough to remember when Apple ruled the education market at all levels. I had the CFO of Apple tell me straight to my face that the "bite" out of the Apple logo represented their undying commitment to education.

      Now, they're committed to the hipster-at-Starbucks market who will soon run out of their parents' money to buy new Apple products.

      --
      You are welcome on my lawn.
    2. Re:What a strange comparison by Anonymous Coward · · Score: 5, Informative

      I have spent several years as an IT guy in school districts. Chromebooks make sense for IT for several reasons:

      1. Replacing a Chromebook is trivial and inexpensive; there is no loss of data or backup worries.
      2. The malware worry is not there.
      3. Everything in modern schools is largely Web-based instruction or taught on SMART boards.
      4. Kids like them and are already Google savvy.

    3. Re:What a strange comparison by GezusK · · Score: 5, Interesting

      A neighboring school system, with more money than sense, did go all MacBook Airs. They are now getting rid of them, and going the Chromebook route. Easier to manage, no malware, and cheaper to replace.

      We see them as just another tool. No different than a textbook or other material. They provide access to resources. It's still up to the teachers to use the tools they're given in the most effective way.

    4. Re:What a strange comparison by Mr+D+from+63 · · Score: 2

      So.... Chromebooks are selling like gangbusters to a demographic that is very likely to smash their devices, and it's easier to replace a $200 computer than a $2000 one? Holy crap, stop the presses!

      Is it really so hard for Verge to maintain readership, that they need to do ridiculous name drops just to get attention?

      Want to know what I *really* want to see? School boards finally realizing that blindly throwing technology at a problem isn't going to result in better outcomes. First iPads, now Chromebooks. They continue to increase the burden of already razor thin IT staff, and I have yet to see one single study indicating that education quality and grades have improved.

      The criteria for selection isn't just cheap and replaceable. The basic required functionality needs to be there, and the cost and ease of implementation of the system needs to be considered as well. I-Pads were a ridiculous choice from the start, but populism took hold in some places before reason did.

      My kids use Chromebooks at school. They don't enhance the basic educational foundation, but they are useful tools to help implement it. They use them for research, making presentations, turning in some homework, etc. Its been great, they are used when useful, but not all the time. As kids move into the workforce, they'll be using these tools, so its great they find out how to use them productively rather than just playing games on the home computer or tablet.

    5. Re:What a strange comparison by blind+biker · · Score: 3, Interesting

      First iPads, now Chromebooks. They continue to increase the burden of already razor thin IT staff, and I have yet to see one single study indicating that education quality and grades have improved.

      Actually, going from iPads to Chromebooks is an excellent way to decrease the burden on IT - the entire environment on the Chromebook is set and maintained online, and everyone gets his or hers based on their credentials. A Chromebook is a smart terminal par excellance.

      --
      "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
    6. Re:What a strange comparison by Solandri · · Score: 4, Insightful

      After all the attempts to include tablets in PC sales figures to bolster Apple's standing, I figure turnabout is fair play. Having helped set up my nephew's Chromebook (sis wanted parental controls), aside from the inability to run generic apps I'd say it's more PC-like than a tablet. The physical keyboard goes a long way, and most people spend their computer time in a browser anyway.

      The iPads in education were probably a kickback scam. The Chromebooks actually seem useful. A part of my nephew's homework is found online (I suppose it could be made into an interactive program, but a website allows easier control of distribution and updates). More work for IT, a lot less work for teachers and parents. They cost about 1/3 to 1/2 what an iPad does. And the lack of a store discourages kids from trying to hack it to install Angry Birds. Course they can browse to all sorts of websites (Google needs to improve the parental controls - you can eventually restrict it, but the process isn't trivial), but they can also do that on a tablet's browser.

      If you think about it, Chromebooks have more or less accomplished what OLPC set out to do - driven the price of a production computer through the floor so that even people in developing countries could afford one. OLPC's actual production cost was about $490 each. (And please, no ranting about 16 GB of flash being "limiting." My first computer had 32 kB of RAM, my first laptop had a 20 MB HDD. 16 GB is enormous. OLPC only had 4-8 GB of flash storage. A compressed version of Wikipedia is 12 GB.)

    7. Re:What a strange comparison by Marble+River · · Score: 3, Insightful

      As a member of a razor-thin IT staff in a public K-12 US school district, we love Chromebooks; they are dead simple to manage, easy to use and inexpensive (even with a 3-year warranty). Do they improve quality of education and grades? Probably no more or less than a good pen and paper. It's just another way to get thoughts down and presentable to the teachers.

    8. Re:What a strange comparison by PopeRatzo · · Score: 2

      That never happened.

      It actually did. This would have been the late '90s, when Apple had products like the early powerbooks and Newton and the beige G3s. I was faculty at a prestigious university and Apple was so into the education market that they flew certain "opinion leaders" (I happened to be on the technology oversight committee) and our CIO to Cupertino for a week to get a tour of the campus and to get wined and dined and fed bad pastries and good coffee. The CFO of Apple took us out to dinner to tell us about their then huge capitalization (it was the beginning of the go-go Apple era) and how Apple would always serve the education market. That's when he told the cockamamie story about the bite out of the Apple. It was obviously horseshit, but it was also right around the time Apple started abandoning the education market, even though the focus on handheld consumer devices was still a few years away.

      --
      You are welcome on my lawn.
    9. Re:What a strange comparison by shawn2772 · · Score: 2

      Downside is, you can only use web apps. Suppose a kid wants to use the excellent Krita and learn some real painting skills, just to name one.

      https://chrome.google.com/webstore/detail/sumo-paint/dpgjihldbpodlmnjolekemlfbcajnmod?hl=en

      Disclaimer, I haven't used it, and it's been a while since I use Krita, so I'm not sure I could accurately compare if I had. The feature list looks pretty impressive. But the point is there's no reason you can't have a perfectly-functional Chrome app for painting. This is just the first hit on a search for "web painting app". There are others.

  4. Chromebooks are great. by Anonymous Coward · · Score: 4, Informative

    They are cheap as hell, last forever on their batteries, and for end-users are effectively immune to malware, adware, and all the other horrible shit that makes your grandmother unable that piece of shit windows laptop. (And it's always a piece of shit windows laptop. What is it about grandmothers and their abilty to buy the very worst laptop ever made?)

    And when you have physical access it's easy to put them in developer mode (Which will securely wipe any existing userdata, by design). Then you can get a root shell and install whatever OSS toys you want.

  5. chromebook is proof by nimbius · · Score: 3, Insightful

    that common users do not want to be administrators. They dont want to think about patches or updates, or antivirus. They just want to open the product, and consume their services.

    its great for sysadmins...we'll always have a job. However its a killing stroke for corporations and plutocrats hoping the "learn to code" effort is going to help drive the cost of developers or sysops down. You've spent 50 years getting Americans to consider technology a product. things like DMCA and closed-door trade agreements have all but cemented the notion that the consumer is a mindless cash cow, not to be permitted to touch the technology unless theyre to part with their identity or money. this mindset isnt about to change.

    --
    Good people go to bed earlier.
  6. Re:Time to by U2xhc2hkb3QgU3Vja3M · · Score: 4, Insightful

    The Mac is not simply a PC. It's a PC with a soldered CPU and soldered RAM, sold at twice the price of an equivalent PC.

    Sent from my 2010 Mac mini.

  7. Re:And in other news, Chevys Outsell Mercedes... by Sperbels · · Score: 3, Funny

    Why is this even a story?

    Why is this even a post?

  8. Re:Time to by djbckr · · Score: 2

    ... sold at twice the price of an equivalent PC.

    Sorry, not true. I defy you to find a similarly built PC for any more than 5~10 percent less than a comparable Mac. I find that comparable computers run pretty much the same price.

  9. Re:stock price by Anubis+IV · · Score: 3, Insightful

    Consider the source. This is the same IDC that announced US Mac sales suffered a 1.7% slump when they had actually grown 18% not too long ago. Granted, that was an extreme outlier, but it bears repeating that estimates don't always match reality, particularly when it comes to IDC, since they have an established and documented history of publishing reports that flatter their clients while downplaying the competition. The link above gives details on a number of other irregularities in IDC's data and methodology over the years prior to the incident I cited, such as millions of unverified sales from "other" vendors appearing out of thin air to suppress market share growth in the competition and their history of double-dipping by finding ways to count their clients' products in more than one category while inventing reasons why the competing products are only counted in one category.

    Even with all of that said, however, I do expect that the numbers aren't too far off one way or the other, given that Apple itself posted a YOY decline in Mac sales and have had either nonexistent or lackluster updates to their Mac lines so far this year (e.g. only the MacBook has gotten a minor speed bump, whereas the MacBook Pro and MacBook Air haven't gotten their usual updates by now, though that may indicate more significant improvements at WWDC next month).

  10. Re:Time to by hairyfeet · · Score: 3, Interesting

    Challenge accepted and please not that in pretty much every measure the PC is curbstomping the Mac on performance.

    --
    ACs don't waste your time replying, your posts are never seen by me.
  11. re: Macbook Air by King_TJ · · Score: 2

    Yeah.... makes perfect sense. One thing even my own daughter noticed in middle school though is, all Chromebooks are far from equal. One district she attended school in for a while had really flimsy, cheap Chromebooks that were often breaking down. Another had very nice, solid feeling variants. The main difference between those districts was the tax base in each. The wealthier district had the higher-end Chromebooks in use.

    With a Macbook Air, at least you know pretty much what you're getting. Very arguably more than what's needed in a school setting these days -- but it "is what it is". (For our medium sized business, it's a pretty solid all around notebook option for our staff. But we're using Office/Outlook all day long, among other things. Not just web based apps.)