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Samsung To Roll Out In-TV Ads To Legacy Displays Via Software Update

An anonymous reader writes: According to an insider at Samsung's growing advertising team in New York, the second-largest consumer tech manufacturer in the world is planning to retrofit older network-connected TVs to display tiled ads via a software update. The South Korean company, which has seen a 20.9% decline in television sales in Q1 of 2016 under fierce competition from China, has included 'baked' ads into the interface of its recent TV offerings, and also experimented with injecting ads into users' streamed video, transmitting voice commands to a third party -- and, ironically, battling Android over its own AdBlocking technology.

16 of 304 comments (clear)

  1. Let me get this straight... by ChodaBoyUSA · · Score: 5, Insightful

    "The South Korean company, which has seen a 20.9% decline in television sales in Q1 of 2016 under fierce competition from China..." So they give consumers MORE reasons NOT to buy their TVs?!!!

    1. Re:Let me get this straight... by AmiMoJo · · Score: 4, Insightful

      Of course, that's how short term bonuses work. My local council did the same thing. Revenue from parking was declining because the city is a shitty and no-one wants to visit it, so the jacked up the prices to above the level of much more attractive destinations. For a few months it worked and the consultant justified his fees and buggered off.

      Once people had been stung once or revenues declined even further, naturally. But who cares, the guy got his bonus, another great success to put on his CV. Next quarter is someone else's problem.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re:Let me get this straight... by Anonymous Coward · · Score: 2, Insightful

      I'm a long time Samsung customer: Samsung TVs, fridge, dishwasher, multiple phones, and probably a few other things. I'm telling you right now - if they start injecting ads into my products I will NEVER buy from them again.

    3. Re:Let me get this straight... by BarbaraHudson · · Score: 3, Insightful

      They're just copying the new microsoft windows model.

      --
      "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
  2. Re:So if I want more ads by whitelabrat · · Score: 3, Insightful

    Don't connect the TV to the internet. No internet, no ads. Use an external device for providing content.

  3. Re:So if I want more ads by lobiusmoop · · Score: 3, Insightful

    Get used to it, it's the inevitable future of TV.

    --
    "I bless every day that I continue to live, for every day is pure profit."
  4. Fuck All Ads. by zenlessyank · · Score: 5, Insightful

    I'm done with ads. I will pirate ad free. Forever and ever. You can't make me like your ads. I am not watching nor participating. Arrest me now fuckheads. I hope all ad companies die and I hope all companies who support ads die. Find another way to make money or fuck off forever.

  5. Re:What the fing f ?! by fuzzyfuzzyfungus · · Score: 5, Insightful

    The nasty thing about upgradeable firmware is that it effectively means that hardware is governed by all the various nasty terms, conditions, EULAs, licensed-not-solds, and subject-to-change-without-notice that software is.

    It's times like this when Stallman's vociferous demand for nothing less than fully free software as a necessary condition of user control looks more like lucid foresight and less like blinkered monomania. The issue was largely dormant back when firmware upgrades were hard and internet connections were the exception rather than the rule; but now it is eminently practical for a vendor to extend their control over something they supposedly sold to you more or less in perpetuity.

  6. Why do I get ads by OrangeTide · · Score: 3, Insightful

    On something that I paid full price for?

    This seems like bait-and-switch to me, and potentially actionable fraud.

    --
    “Common sense is not so common.” — Voltaire
  7. Re:Kick the TV off the Network by OrangeTide · · Score: 3, Insightful

    Just kick the TV off the network and it can't possibly get ads injected into it's interface.

    Most of these things default to ads for their own products if they aren't able to find the network or ad hosts. That's how they've been dealing with people who put DNS-based ad blocking on their networks.

    I remember the old days, when a TV was just a TV. About all you could do with it was use an antenna or attach it to a cable service. But even cable ended up being a scam, it originally was not supposed to have ads. As the subscriptions were supposed to be split between the carrier and the networks, but I guess businesses figured out they could change the deal on us and we weren't going to do anything to stop them.

    --
    “Common sense is not so common.” — Voltaire
  8. Re:Typical by sjames · · Score: 5, Insightful

    They're at least one-upping Google. Samsung makes you pay for it, stuffs it full of ads anyway. They're even stuffing ads into older devices you already paid full price for fair and square.

    And to complete the idiocy, they can't figure out why sales are down.

  9. Why the hell would you PAY for this??? by kheldan · · Score: 3, Insightful

    This is beyond rediculous. Why would you pay for a TV that pulls this shit on you? I do not pay premium dollars for a television set that shoves gods-be-damned ADS in my face! All I need a TV to be is a monitor, that's all. I don't even understand why anyone would buy a so-called 'smart' TV in the first place; doesn't everyone either have a DVR, a media center computer, or just watch cable/satellite/OTA broadcasts? On top of all that are the news stories we've all read about how these so-called 'smart TVs' are spying on us. What's next? Are they going to require you to watch streaming ads before it'll allow you to watch whatever you're feeding to the TV to watch? Why is anyone putting up with this shit?

    I will NEVER buy a 'smart TV'. Ever.

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
  10. Re:Samsung employs the footgun ! by WaffleMonster · · Score: 5, Insightful

    Depends what they do with it. If they sell ads to sell you a less expensive TV, maybe a lot of people could jump in. If they sell me a 60" LCD 3DTV for 199$, I could accept the ads.

    All this does is fuel a death spiral to the bottom. Before you know it every TV is $199 and buying a display that does not demand an Internet connection, constant data collection (e.g. cyber stalking) and ad pushing are no longer for sale at any price.

    This very same thing that happened with the app stores. Everything must be free or token cost because that's what people expect. Before you know it the entirety of the business model for software is indistinguishable from spy/mal/ad ware. Those left willing to pay cost are then summarily ignored by the market.

  11. I remember when /. wasn't a bunch of whiny babies. by Anonymous Coward · · Score: 1, Insightful

    In the old days, there would be a post listing the IPs to block. Now the posts are all whiny, reactionary, babies crying about Samsung and imagining that they're interesting enough to spy on. The dumbing-down of Slashdot has been a tragedy.

  12. Re:Samsung employs the footgun ! by Darinbob · · Score: 3, Insightful

    If you haven't seen it yet, see the "15 Million Merits" episode of "Black Mirror". (ad-free from Netflix, if you're not on a Samsung TV)

  13. Re:I remember when /. wasn't a bunch of whiny babi by fuzzyfuzzyfungus · · Score: 3, Insightful

    When spying is getting closer to being free with every improvement in IT efficiency it doesn't take much 'interesting' to be interesting enough to spy on.