Slashdot Mirror

← Back to Stories (view on slashdot.org)

Samsung To Roll Out In-TV Ads To Legacy Displays Via Software Update

Posted by msmash on from the the-best-TV-experience-includes-watching-ads dept.

An anonymous reader writes: According to an insider at Samsung's growing advertising team in New York, the second-largest consumer tech manufacturer in the world is planning to retrofit older network-connected TVs to display tiled ads via a software update. The South Korean company, which has seen a 20.9% decline in television sales in Q1 of 2016 under fierce competition from China, has included 'baked' ads into the interface of its recent TV offerings, and also experimented with injecting ads into users' streamed video, transmitting voice commands to a third party -- and, ironically, battling Android over its own AdBlocking technology.

2 of 304 comments (clear)

  1. Re:Let me get this straight... by DigitalSorceress · · Score: 5, Informative

    100% agree.

    Samsung used to be my go-to for monitors and TVs and such, but if they're going to start injecting ads on my TV, I will remove them from consideration next time I need to update.

    I will remove any TV from consideration that exhibits this behavior. I will vote with my wallet.

    --

    The Digital Sorceress
  2. Re:Soon... by Rakarra · · Score: 3, Informative

    I'm with you on the lost tolerance for ads. Whenever I go to my parent's house they all they a kick out of how repulsed I am at the TV commercials.

    As for telemarketers, especially for Time Warner who try ever few months to sell me a cable package I love pointing out how much of a ripoff it is. 'So you're telling me for $100 dollars a month I get to watch TV with 5 minute commercial breaks every 15 minutes? If I watch an 'hour long' TV show 15 minutes of my life was wasted on ads. And I have to pay for that?' I'm usually met with 'wow, yeah when you put it that way...um....have a nice day'

    I'm old enough to remember when cable TV came around, TV you had to pay for instead of getting it free over the air. And I thought that it seemed like an ok tradeoff if we were going to be able to watch TV without ads. Seriously, I thought originally that was the whole point of cable TV. Somehow it slipped in that we were going to pay for the channels, and there would be JUST as much advertising as their was before, or even more.