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DVD Release Delays Boost Piracy and Hurt Sales, Study Shows (torrentfreak.com)

One of the reasons that drive people to piracy is the delay in the release of a title's DVD or Blu-Ray in their local market. According to a new academic paper from Carnegie Mellon University, movie fans are finding it increasingly difficult to wait for the official DVD or Blu-Ray to come out. From a TorrentFreak report: Due to artificial delays which vary across different parts of the world, pirates can often get their hands on a high-quality rip of a movie before the DVD is officially released in their country. Researchers have looked into this piracy "window of opportunity," and found that release delays are actually hurting DVD and Blu-Ray sales. "Our results suggest that an additional 10-day delay between the availability of digital piracy and the legitimate DVD release date in a particular country is correlated with a 2-3% reduction in DVD sales in that country," the researchers write.

31 of 202 comments (clear)

  1. Really? by kimvette · · Score: 3, Funny

    No shit, Sherlock.
    Next, are they going to tell us water is wet?

    --
    The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    1. Re:Really? by The+MAZZTer · · Score: 5, Interesting

      It's good to have a formal study done that can be cited, rather than just a theory or anecdotes.

    2. Re: Really? by Anonymous Coward · · Score: 2, Informative

      Actually, I wait until the Blu-Ray comes out to pirate. I'm surprised people would want to pirate a dirty cam or some review rip.

      So do we.

      The dvd/bluray are released in the US, meaning where I live the dvd won't be released here for up to two years and the bluray never.

      Since both are out in the US, both are already ripped and up on tpb.
      So I download that years before being released here, if ever.

      No cams or screenies are involved.

    3. Re:Really? by Mashiki · · Score: 2

      Up next: Region blocking people from viewing content online causes piracy too! Though water isn't wet, it may be a fine powdery liquid in light of future surveys.

      --
      Om, nomnomnom...
  2. Business Decisions Based on Economics by TomR+teh+Pirate · · Score: 2

    It's sometimes bewildering to watch companies with a responsibility to shareholders behave in ways that appear counterproductive to their own bottom line. If the study from Carnegie Mellon passes peer review *and* the movie industry does not respond in a way that actually curbs piracy, then one has to wonder what exactly drives their behavior. This is not a rhetorical question. If anybody here on /. has insight into this, please share.

    1. Re:Business Decisions Based on Economics by Jason+Levine · · Score: 3, Insightful

      I can sum up what drives their behavior in one word: Inertia.

      Of course, studio owners want to get as much money as possible. However, inertia limits them as they see "the way we've always done things" as the only way to do things. New ways of doing things are scary to them because they might fail while the tried and true methods are guaranteed* to produce results.

      * Of course, they're not actually guaranteed to produce results, but in the studio owner's minds they are more rock solid than crazy ideas like same day, worldwide distribution or widely available digital distribution no matter how many studies come out proving the studio owners wrong.

      --
      My sci-fi novel, Ghost Thief, is now available from Amazon.com.
    2. Re:Business Decisions Based on Economics by swb · · Score: 3, Interesting

      My economics question is why back catalog movies which have been released on disc can't be purchased as downloads. I mean, the movie has already been telecined to a data format and often the DVD press runs for back catalog titles are small and the movie can sometimes become unobtainable at all except as a bootleg.

      Which raises the question as to why studios make it so expensive for Netflix or the like streaming companies to gain access to back catalog titles. I'm guessing these titles aren't exactly burning up the sales charts and that a budget licensing deal for streaming on back catalog title to a streaming provider would be revenue they mostly wouldn't expect to get from a DVD. There's a ton of back catalog titles I'd watch on via streaming if they showed up on Netflix but only about once a year do I get the bug to buy a disc, and even then it's often a case where you can't even buy it because the tiny press run is sold out.

  3. No shit Sherlock! by jenningsthecat · · Score: 4, Informative

    The "artificial delays" are simply a specific form of artificial scarcity, and we humans always do our damnedest to route around them.

    We also *really* don't want to be lectured to about piracy when we're watching a legally purchased DVD, nor do we want to watch ads, (except for movie trailers), in a DVD we've already fscking paid for. But media producers and distributors seem positively addicted to the practice of strapping on a pair of cleats and stepping on their own dicks.

    --
    'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    1. Re:No shit Sherlock! by OzPeter · · Score: 4, Insightful

      We also *really* don't want to be lectured to about piracy when we're watching a legally purchased DVD

      Don't forget that abomination that is region coding. Why the fuck can't I watch a DVD at home that I bought while on vacation in another country?

      (and yes I do know about the *nudge* *nudge* *wink* *wink* region unlocking of the DVD player manufacturers)

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    2. Re:No shit Sherlock! by ameline · · Score: 2

      Actually I don't want to see any ads (trailers or otherwise) in anything I've paid for. My time is valuable to me -- it is a very limited commodity that is very difficult to get more of.

      This is one of the ways that the pirated product is superior to the legal one.

      --
      Ian Ameline
    3. Re:No shit Sherlock! by vux984 · · Score: 2

      You assume it's easily skippable.

      And it gets pretty obnoxious when you throw in a DVD from 1999 and it tries to waste your time with trailers for something that bombed in theatres and was completely forgotten by 2001.

  4. DVD? by 110010001000 · · Score: 2, Insightful

    What the heck is a "DVD"? Is that Russian or something?

    1. Re:DVD? by the_skywise · · Score: 4, Funny

      Laugh while you can monkey boy but everyone knows that DVDs have warmer video than cold looking digital streams or blu-ray!

      Like LPs they'll be making a comeback soon enough!

      Retro-tech for teh win!

    2. Re:DVD? by kimvette · · Score: 2

      > It is a physical object that you purchase for a single, fixed price, that contains a digital version of a moving picture, and a perpetual, transferable licence to view that digital version.

      Correction:
      It is a legally purchased COPY of that motion picture, which you don't have a license to, but do actually OWN. Even the adverts say "Own it on DVD or Blu-Ray today!"

      Cut it with the "you only license it" bullshit because it's flat out untrue, no matter how many times you fucks repeat that lie it doesn't change the fact that purchasers actually do own the copy they purchased.

      --
      The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
  5. ConsPIRACY theories here... by eeyore · · Score: 2

    N/T

  6. Instead of delays, decrease price by Aqualung812 · · Score: 3, Interesting

    I don't understand the delays. Just sell it HIGH right out of the gate.
    Make movies something crazy like $60-$80 on opening weekend. Grab all that extra profit while the hype is high and plenty of families with great home theater and 2.5 kids that they don't want to pay concessions for consider it a win-win.
    Drop it by $10 or so every month or so, until they're $20 at the same time they're available now.
    Why do they hate money so much?

    --
    Grammer Nazis - I mod you "troll" unless you actually add something on-topic. Yes, I know I have mispellings in my sig.
    1. Re:Instead of delays, decrease price by StormReaver · · Score: 3, Interesting

      I don't understand the delays. Just sell it HIGH right out of the gate.

      I can't believe we have to have this particular discussion...again. Hopefully studios have learned the lessons of history, so they won't be doomed to repeat them.

      Studios tried selling movies that high ($80-$100) in the beginning. Few movies were purchased, but many were copied from rentals. This was a predictable result of price gouging.

      When studios lowered the prices to something reasonable ($15-$25), VCR (and later, DVD) movie sales skyrocketed and illegal copying was greatly reduced. Illegal copying then ticked back up after people got fed up with the stupid shit studios put in there to delay showing the movie people paid for (ads, previews for things nobody gave two shits about,etc).

      High prices lead to reduced sales, and a large lag time between theatrical release and home release leads to reduced sales. This was obvious to everyone except, apparently, the studios.

      The optimum sales revenue will likely be generated by releasing the DVD (few people give a shit about Blu-Ray) either simultaneously with the theatrical release, or sometimes shortly afterwards (a few weeks, maybe).

  7. Re:how do they get a rip? by lordbeejee · · Score: 5, Insightful

    I wonder how they get a rip before the DVD comes out? I'm going to guess that the theaters now get digital copies and those get rippped. I wonder why they can't control that effectively. E.g. watermark every theater's version differently.

    The DVD from another region is used for the rip. It's a study about the delays between regions, not between theater and home release.

  8. Re:FUCK EUROPE by i_ate_god · · Score: 2

    are you suggesting that Europe is responsible for delayed DVD releases?

    --
    I'm god, but it's a bit of a drag really...
  9. Re:No shit... but, by Sloppy · · Score: 4, Funny

    Right. Text should be:

    The "refusing to sell hurts sales" hypothesis was further confirmed today, but skeptics claim experiment is not reproducable. Zombie Jack Valenti claims, "I keep telling MPAA members that if they just hiss and spit at customers enough, and act sufficiently outraged whenever the public offers them money, the public will respond with increased demand. Keep saying No! No Sale is the only path to success. I know some of the younger businesspeople will be tempted by their shareholders' advice to 'maximize profit' or 'serve the financial interests of the company' or 'don't be a fraud and blatant mismanager' or 'condition people to be habitually paying customers instead of constantly offering them incentives to pirate' but don't be mislead by such witchcraft. Taking money from customers is not sound economic strategy!"

    --
    As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
  10. Re:how do they get a rip? by Opportunist · · Score: 2

    It makes exactly zero sense to buy a GoT DVD in Europe. By the time you could possibly buy it, it is virtually impossible NOT to know yet which of the people you knew croaked by the end of the season due to discussions on the internet.

    And the same applies to ANY content. I don't even follow GoT but I would be VERY surprised if that wasn't the case. Either release it everywhere at the same time or deal with the consequences. Even if I can't copy the content, why bother buying a movie where the plot matters (i.e. not directed by Michael Bay) when I know beforehand how it's going to end?

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  11. Re:I thought you guys said piracy helped sales? by Opportunist · · Score: 3, Insightful

    Neither is an absolute. Piracy CAN hurt and it CAN help sales.

    Burry, shaky screeners are actually more likely to help sales because people want "the real thing" instead. If, and only if, the movie is actually worth seeing. Because that's what the blurry screener does: Give people an idea whether the movie is any good. And given today's movie trailers are usually the whole 2 minutes of what's actually decent in the 180+ minutes of movie, people don't rely on trailers anymore. But if that blurry mess looks like it could be worth seeing "for real", they will grab the money and go watch it.

    Of course if what you get as a copy is as good as what you could hope for if you bought the DVD (and usually, considering the bullshit like unskipable ads, trailers and other crap, the value of the bought copy is usually lower than that of a rip to the user), this will absolutely HURT your sales. Because the user already has everything he could hope to get from buying your DVD. Actually, chances are he got more than he would get from your DVD.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  12. Piracy is educational by inerlogic · · Score: 4, Funny

    i can watch and re-watch Deadpool AND learn Korean from the subtitles... win/win

  13. Re:FUCK EUROPE by Plus1Entropy · · Score: 5, Interesting

    Look, I don't necessarily agree with the GP, but your point is just as stupid. Don't pretend that just because Europe has had its shit together for a few decades gives it the right to lord it over the rest of the world. History didn't begin yesterday.

    The only reason Europe is at peace now is because it fought a war so unbelievably terrible that it all but destroyed itself. And it had to happen twice in less than a few decades, because they couldn't learn their lesson the first time. WWII might have been avoided if the European Allies had followed Wilson's 14 Points during the peace negotiations following WWI, and during the founding of the League of Nations. Instead, they did exactly the opposite and sowed the seeds of the next conflict with the Treaty of Versailles. Not to mention all the other terrible things that came as a result of the League, such as the Mandate system, which is at least partially responsible for the state the Middle East is in today.

    The kind of nonsense you're spouting is basically the "white man's burden", the bullshit justification used by Europe for colonizing and subjugating people around the world. It's fine to uphold the virtues of modern Europe, but don't do so by repeating the rhetoric of the 19th Century.

    --
    Only crack the nuts that crack. You don't put the ones that don't crack in the sack.
  14. Re:how do they get a rip? by avandesande · · Score: 2

    Or why do they even sell DVDs at all? Why aren't these media companies providing timely streaming or download options? I haven't watched a DVD in 5 years.

    --
    love is just extroverted narcissism
  15. Re: FUCK EUROPE by BronsCon · · Score: 2, Insightful

    While it is absolutely true that African people were (and still are today) slaves of other African people, it does not excuse the purchase of those people by Whites. That said, going back through my family history I've found no evidence that anyone in my family ever owned slaves, yet I still get shit from time to time for what "my ancestors" did to "their ancestors". How about a big fuck you to anyone who subscribes to that logic? Regardless of race.

    --
    APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  16. Re:how do they get a rip? by E-Rock · · Score: 2

    Sometimes it's from the factory making them for the US. So the torrent sites have the real products well in advance of anyone being able to buy it.

  17. Re:iTunes same day as DVD since 2008 by avandesande · · Score: 4, Insightful

    I hardly consider ITunes an option. You have to have itunes on a computer and then remove the DRM to play on your tv... there might be something I am missing but this is not really consumer friendly.

    --
    love is just extroverted narcissism
  18. Contracts with upstream licensors by tepples · · Score: 2

    My economics question is why back catalog movies which have been released on disc can't be purchased as downloads.

    A lot of film producers' hands are tied by contracts with upstream licensors (such as the author and publisher of a novel adapted into a film or the performer, record label, songwriter, and music publisher of music used in the film) or with cast and crew unions whose members work on a residual basis rather than a "work made for hire" basis. Not all such contracts that provide for a home video release also provide for selling downloads. DVD early on had a similar problem with older films whose home video contracts were written for particular formats ("VHS and Beta" or "videotape") rather than generically enough to include DVD.

    I'm guessing these titles aren't exactly burning up the sales charts and that a budget licensing deal for streaming on back catalog title to a streaming provider would be revenue they mostly wouldn't expect to get from a DVD.

    For one thing, it can be expensive to gather all stakeholders (again, upstream licensors and any cast or crew promised residuals) for a contract negotiation. For another, old movies compete with the same studio's newer products.

  19. Re:Because people are selfish and lack control by tepples · · Score: 2, Interesting

    The fact they're not even going to pay for the product doesn't matter.

    I have money. Where in the United States can I buy a lawfully made DVD of the film Song of the South?

    I have money. Where in the United States can I buy a lawfully made DVD of the film Pinocchio and the Emperor of the Night?

    I have money. Where in the United States can I buy a lawfully made DVD of the TV series Spartakus and the Sun Beneath the Sea?

  20. Re:It puts the Ø in UOP by kimvette · · Score: 2

    Also - what is so hard about making trailers a bonus feature on discs? Display a 5-second unskippable blurb inviting purchasers of the legally-distributed content "Hey we included movie trailers as free bonus features" - this removes the annoyance factor, it turns the ads into something marketable, and makes the product less user-hostile, and yet, the ads still get delivered. Everybody wins!

    One thing they need to nix is that bogus FBI warning, because:

      * Most usenet, torrent, etc. releases prior to the disk release are internal leaks from the original source content - by your own fucking employees, not paying customers
      * I will still ignore the "warning," exercise my Fair Use and DMCA interoperability rights to bypass encryption and rip the disc to my phone and tablets, so the warning will be ignored
      * I already paid for the disc, damn it, why the fuck are you showing the warning to a paying customer?
      * I already paid for the disc, damn it, why the fuck are you showing the warning to a paying customer?
      * I already paid for the disc, damn it, why the fuck are you showing the warning to a paying customer?
    And finally:
      * I already paid for the disc, damn it, why the fuck are you showing the warning to a paying customer?

    Also nix the region encoding. I have over 600 discs (all legally purchased), and would buy more were it not for region encoding. There is a lot of anime I want, but unfortunately I need to turn to questionable streaming sites to watch them (unless I want to buy old worn-out blurry-as-crap shelf-hogging VHS taps on feeBay and hook up my DVRs again)

    --
    The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50