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Rhapsody Rebrands Itself As Napster (thenextweb.com)

Posted by BeauHD on from the tarnnished-reputation dept.

An anonymous reader writes: After completing its purchase of Napster in December 2011, Rhapsody has decided to rebrand itself as Napster. Rhapsody made the announcement on their blog, which states: "No changes to your playlists, favorites, albums, and artists. Same music. Same service. Same price. 100% the music you love. Stay tuned!" That's it. The company didn't elaborate as to why they decided to change their name now. Napster has made a name for itself as being a brand synonymous with illegal music downloads. It'll be interesting to what kind of effect, if any, this has on Rhapsody.

4 of 42 comments (clear)

  1. Watch Out For Lars by zenlessyank · · Score: 2

    He ain't rich enough

    1. Re:Watch Out For Lars by wardrich86 · · Score: 4, Funny

      BEER GOOD! NAPSTER BAD!

  2. I don't get it by dejitaru · · Score: 2

    And I don't think they get it either. Napster was revolutionary because the ability to search and trade songs with people over the internet. Yes it was piracy, but it became essentially became an icon of "anti-music industry" and Anti-RIAA. And it seems people are still trying to profit by it, which I don't get how they think it will work.

    I mean I get it, there's some nostalgia to the name, but the name was related to a service that has long been dead. What customers are they trying to get? People in their 30s who remember the name and for some reason will flock to it because it reminds them of their teen/college years? Hardly i'd think. /rant

  3. Wrong term by CanEHdian · · Score: 3, Funny

    Napster has made a name for itself as being a brand synonymous with illegal music downloads.

    Keep up with the times, Slashdot. We prefer the expression "undocumented music downloads" nowadays.

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