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Trent Reznor: YouTube Is Built On the Back Of Stolen Content (theguardian.com)

An anonymous reader writes: Singer and record producer Trent Reznor has become the latest artist to attack Google's video service YouTube. "I find YouTube's business to be very disingenuous. It is built on the backs of free, stolen content and that's how they got that big," said Reznor in an interview with Billboard. Reznor was not speaking purely as an artist, however. He is also chief creative officer at Apple Music, the streaming service launched by Apple in 2015, which is one of the key rivals to YouTube in the digital music world. "I think any free-tiered service is not fair. It's making their numbers and getting them a big IPO and it is built on the back of my work and that of my peers. That's how I feel about it. Strongly," said Reznor, widening his criticism to other rivals like Spotify in the process.

19 of 428 comments (clear)

  1. The ego... by Anonymous Coward · · Score: 5, Insightful

    Never mind all of the car reviews, device reviews, musical gear reviews, prank shoes, and tutorials people watch on there............no, it's all about "his" stolen music.

    1. Re: The ego... by Tx · · Score: 4, Insightful

      I do go to youtube for music (I don't use any streaming service, so if I want to check out some artist that's not in my collection, youtube is a pretty good way to check out a few songs), and 99% of the time it's the artist's VEVO or whatever official channel. TBH I'm not really aware of having heard any unlicensed music on youtube, although I guess there will have been background music that I wouldn't particularly know or notice if it was licensed or not.

      To be honest, the "I think any free-tiered service is not fair." quote gives the game away here; it's not stolen content Reznor is concerned about, it's free content. The moaning about stolen content is just a red herring. What they really want is for all free sources of music to start charging, or otherwise increase monetization, and give them a nice fat cut.

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    2. Re:The ego... by Wain13001 · · Score: 5, Insightful

      The same music he used to literally tell people to go online and steal when he was performing his concerts.

    3. Re:The ego... by hairyfeet · · Score: 4, Insightful

      With me it would probably be 10k to 1, and the few I do watch are fan recordings of live music. Bosnian Bill is great, I also love Techmoan and his vids on cool old tech, LGR's vids on old PC games and hardware, and listening to Bo Time Gaming scream like a girl in War Thunder when some BF109 throws some cannon shells his way.

      As for Trent, Lars, and all their ilk? Sorry but its not 1975 anymore, you can't write a single song and sit on ass getting royalties for the next 20 years thinking you have it made while the record company leeches are in actuality skimming 90%+ off the top. Now songs are merely the carrot to get butts in seats for live performances as it should be, and as it was for the better part of history. You know what REALLY scares the piss out of you Trent, and why you and your buddies will mouth off but not do shit about YouTube? Its because if you wiped ALL big label music off of YouTube tomorrow the majority would not give a shit as a billion artists who AREN'T bitches would be more than happy to take those fans as they know what songs are for today and value the free advertising. It must also cause you to lose sleep at night to know that any kid can do what you do now thanks to digital recording gear being so cheap and computers being so powerful. Hell when I first started playing music the BEST you could get if you wanted to go DIY and your daddy wasn't a lawyer was a 4 track cassette that sounded only slightly better than recording on a boombox and now I have a digital 8-track that fits in my bass case and with a couple condensers hooked to it frankly gets better sounding recordings than a lot of the live albums of the 70s...cost me $126.

      Just as we've seen the rise of indie gaming and indie filmmaking going DIY is becoming the better deal for more and more artists and you can whine and bitch and moan all you want but at the end of the day? If you removed every note you ever played from the web nobody would really care as there are a hell of a lot more where you came from, a lot less douchey as well.

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  2. Free tier by c · · Score: 4, Insightful

    "I think any free-tiered service is not fair."

    Radio isn't fair?

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  3. Re:Copyright by bravecanadian · · Score: 4, Insightful

    This is the sort of thing people on slashdot always say until someone rips of open source code without giving changes back...

    Or until they have had their own work stolen and then it is somehow a different story.

  4. Competitor slags rival product. News at 11. by sjbe · · Score: 5, Insightful

    "I find YouTube's business to be very disingenuous. It is built on the backs of free, stolen content and that's how they got that big," said Reznor in an interview with Billboard. Reznor was not speaking purely as an artist, however. He is also chief creative officer at Apple Music, the streaming service launched by Apple in 2015, which is one of the key rivals to YouTube in the digital music world.

    I find pretending to be on the side of artists against Google when you are drawing a paycheck from one of their biggest competitors to be "very disingenuous".

    Of course I don't find Apple Music to be much of a rival at all to YouTube so this may be much sound and fury signifying nothing. Apple pretending to respect the intellectual property of others is a bit rich.

  5. "I don't like other content" by backwardsposter · · Score: 5, Insightful

    ...said competing content provider.

    In my opinion, Youtube shows that people would create content without all of this artificial scarcity bullshit.

  6. Re: Some guy hates competiting with 'free' by mwvdlee · · Score: 3, Insightful

    Was that before or after Apple thrust their mighty hand up his sockpuppet butthole?

    I like Trent and I like a lot of the things he's done, but that doesn't mean he is always right about everything.

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  7. Re: Some guy hates competiting with 'free' by jdavidb · · Score: 2, Insightful

    He's not qualified to say that copying is theft because it isn't factually true.

  8. Re:Aw, Poor Trent... by Jawnn · · Score: 5, Insightful

    It might be too late. Apple got him and now they're telling him he doesn't look ridiculous dressing like a middle-aged Goth.

    OMG, if only I had mod points... Well played, sir, well played indeed.

    And to Trent... Look, I have a great deal of respect for you as an artist, but you are full of shit on this issue. Most of what you call theft is "fair use". The rest of it is unauthorized use, not theft. You were not deprived of something you already possessed. And no, you weren't deprived of any significant amount of revenue either. No, you really were not. You should stop drinking the RIAA kool aid and face the fact that not everybody who ever wanted to listen to 30 seconds of your music is going to pay for it if they have no other option.

    Get over it, princess.

  9. Re:Some guy hates competiting with 'free' by Waffle+Iron · · Score: 4, Insightful

    He wrote one of Johnny Cash's best songs.

  10. Re:Stick to making garbage music by Bing+Tsher+E · · Score: 5, Insightful

    Trent has been purchased by Apple, and they are just realizing value out of owning him.

    Apple has declared war on 'free content on the internet' and are striving to make everything of significance cost money. They can't do this without tearing down every other business model, and as always at Apple (going all the way back to the Apple II clone/compatible makers who they ran out of business, and the multiple 'Windowing System' makers who they ran out of business, handing the platform ownership to deep-pockets Microsoft in the process) lawyers will be wielded against anybody who doesn't do things 'The Apple Way.'

    People act like there isn't a reason some of us fucking hate Apple.

  11. Conflicts of interest = Zero credibility by sjbe · · Score: 3, Insightful

    Let's ask Trent whose back his work is built on.

    If he wants to be a credible voice for artists then he can't afford conflicts of interest. If Trent Reznor wants to resign his post with Apple and speak on his own behalf then I'll consider his position on the matter. Until then he's just playing the role of corporate stooge even if he actually believes what his is saying.

  12. Re: Some guy hates competiting with 'free' by Anonymous Coward · · Score: 2, Insightful

    And Slashdotters are going to ignore that because they don't like what he's saying.

    Slashdotters are going to ignore it because it's not relevant; what's on topic today is what he said in the Guardian, and that (at least in part) is bullshit. All his previous deeds, good or bad, don't make his claims that "youtube is built on the back of stolen content" or that "any free-tier service is not fair" true.

    Before youtube, pretty much all video content that we watched came via tv and movie studios. With youtube, now anyone can be a tv presenter. When I want to fix something, the first thing I do is go on youtube and find a video of somebody showing me how to do it. When I want to buy something, I go on youtube and look for a video review, because nothing beats actually seeing something in action. People can write and preform songs in their bedroom and broadcast them to the world on youtube. I personally like to watch various nutters building and testing dangerous inventions in their backyard, stuff that you'd really never have seen pre-youtube. And on and on. We bandy about words like "disruptive" and "transformative" far too cheaply these days, but youtube actually deserves those adjectives. Sure, some copyright-infringing content may get put up there from time to time, but that certainly isn't central to what makes youtube great.

    And as for "any free-tier service is not fair"; while I can see how that would seem the case from the artist/music industry perspective, it's disingenuous. Pre-internet, it cost money to produce, distribute and retail the physical records/tapes/CDs that music was disseminated on, and that was where the money was made. With the advent of the internet, the fact is that it costs virtually nothing to distribute a song or album to millions of people. This fact means that it simply does not make any sense to try and apply the pre-Internet business model to the post-Internet world. Change can seem unfair, but we all have to deal with it when reality imposes it on us. The music industry is adapting to the post-Internet world, and re-evaluating where and how the money is to be made, but artists and industry people that have been around long enough to remember the old days still find it hard to get their heads around it. They will adjust in time.

  13. Re:Aw, Poor Trent... by geminidomino · · Score: 4, Insightful

    And this, boys and girls, is what "cognitive dissonance" feels like. I had a whole 30 seconds of feeling like this had to be one of those stupid "quote troll" memes, since I couldn't imagine Trent Reznor dribbling out that kind of mealy mouthed corporate crap. Then it finally clicked that I was working off an image that is over 25 years out of date...

    Man, fuck getting old. Happy freakin' birthday.

  14. I agree with Reznor by Anonymous Coward · · Score: 1, Insightful

    For a while I was ok with Google having a blind eye to pirated content. Youtube is a very big place and it's impossible for them to watch every single video especially with the way that pirates mask their content to make automated systems impossible to detect it.

    When they started launching the ads and then started charging for their Youtube red service their "plan" became apparent. Here's what they did.

    Introduced Chrome Cast so you could watch Youtube on your TV.
    Increased the video length to accommodate full length movies.
    Did very little to protect copyright allowing illegal content to flourish.
    Introduced ads slowly into the system.
    Increased the ads steadily over time not to offend their viewers of illegal content.
    Introduced Youtube Red Subscription.
    Increased the ads to an offensive level to bolster their Youtube Red Subscription model.

    This was a careful and intentional plan. I used to occasionally watch some of the pirated content until I finally realized Google's plan. While I might be ok with watching the occasional pirated movie I'm sure as hell not going to pay for the privilege. For an individual to overlook copyright occasionally is not the greatest thing but hardly criminal. When a large well known corporation banks on piracy of this nature and uses it to make a profit that goes beyond the idea of occasionally watching a pirated movie. It's outright fraud and and intentional piracy.

    If google did not have a choke hold on the search market the studios would sue the crap out of them. They don't because google would retaliate against them and their content using their search engine. Proving google's retaliation would be impossible just as proving they intentionally planned to profit off of pirated content would be difficult to prove. Google is banking on these factors.

    They are scumbags. Do no evil? My ass!

  15. Media industry is built on the back of IP grab... by John+Allsup · · Score: 3, Insightful

    Digital copying is easy, sharing with friends is natural and human. The media industry is built on the principle of taking away our ability to copy and share, and on the idea that it is hard to do so. What would be rightfully ours under the original copyright laws is no longer ours, what we would have the right to do in the absence of copyright laws we no longer have the right to do. As for youtube, it is built on the hard work of those who invented the hardware and software technology to make it possible, and the efforts of many users. A little copyright infringment happens as 'collateral damage', and that is largely because copyright at present is so distant from what is natural, easy and straightforward. We could function without Trent's last album quite happily, but the ability to share information, events and enthusiasm is so much more important.

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    John_Chalisque
  16. Ummm MTV? by Daemonik · · Score: 3, Insightful

    "I think any free-tiered service is not fair.... is built on the back of my work and that of my peers. That's how I feel about it. Strongly," said Reznor

    That's hilarious, because I doubt Reznor or any of these other artists would bitch that MTV/VH1 was stealing from them, yet it does exactly the same as Youtube, presenting their music to the populace for free with ad revenue paying the bills.