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Facebook Is Wrong, Text Is Deathless (kottke.org)

Facebook is seeming shifting its attention to video -- first by allowing people and publishers alike to upload videos on the social network, and then by Facebook Live, with which people are able to broadcast themselves to their friends and followers. Recently, an executive with the company said that Facebook will be probably all video in five years. "The best way to tell stories in this world, where so much information is coming at us, actually is video," Nicola Mendelsohn, who heads up Facebook's operations in Europe, the Middle East and Africa said. "It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information." Tim Carmody, a reporter whose work has appeared on Wired, and The Verge among others, makes a strong case for texts, and why it is always going to be here. He writes: Text is surprisingly resilient. It's cheap, it's flexible, it's discreet. Human brains process it absurdly well considering there's nothing really built-in for it. Plenty of people can deal with text better than they can spoken language, whether as a matter of preference or necessity. And it's endlessly computable -- you can search it, code it. You can use text to make it do other things. In short, all of the same technological advances that enable more and more video, audio, and immersive VR entertainment also enable more and more text. We will see more of all of them as the technological bottlenecks open up. And text itself will get weirder, its properties less distinct, as it reflects new assumptions and possibilities borrowed from other tech and media. It already has! Text can be real-time, text can be ephemeral -- text has taken on almost all of the attributes we always used to distinguish speech, but it's still remained text. It's still visual characters registered by the eye standing in for (and shaping its own) language.

32 of 189 comments (clear)

  1. I'll believe text is dead... by tekrat · · Score: 4, Insightful

    I'll believe text is dead when facebook replaces their logo with a video. And not a video *of* text. In the meantime, there's lots of text on facebook, whether they like it or not.

    --
    If telephones are outlawed, then only outlaws will have telephones.
    1. Re:I'll believe text is dead... by lucm · · Score: 2

      My first instinct would be, people won't post as much if it's all video, because they often post from public places and they would be too self-conscious to talk out loud about personal stuff when surrounded with strangers.

      But then I realize that people have no shame in taking selfies and suddenly I can tell that Facebook guy is probably right. Remove inhibitions and what's left is the path to convenience, and it's a lot easier to speak than it is to write.

      Only roablock is search, and you can bet there's busy bees all over the world trying to solve that.

      --
      lucm, indeed.
    2. Re:I'll believe text is dead... by tripleevenfall · · Score: 5, Insightful

      When I click on a link for a news story or some other item which seems interesting and it turns out to be a video, I click the back button instantly.

      Video is a stupid medium for this. It's a devolution. People started getting their news -for example- online, because you get what you want instantly, you don't have to sit through a long broadcast to find the items you're interested in.

      The point of digital media is supposed to be instant quick access. Not to mention how annoying video is and how it's rare that any video in your FB timeline is something you actually want to see.

    3. Re:I'll believe text is dead... by Grishnakh · · Score: 4, Insightful

      Don't tell Facebook this; I really want to see them push this all-video strategy, and ASAP too.

      Hopefully it'll finally get everyone to abandon that POS site, turning it into the next MySpace.

    4. Re:I'll believe text is dead... by pla · · Score: 5, Insightful

      This. I have zero interest in watching a five minute video just to get the same content I could read in thirty seconds.

      On top of that, usually when I want to check the news, I do so from work; kinda rude to my coworkers to have some random whiny news anchor blathering on in the background (when it even works, since they block most major video hosts to save bandwidth).

      And FWIW, this applies to a million other gratuitous uses of video as well, from tech tips to video game walkthroughs to DIY/HowTo guides. It has gotten so bad that I wish I could just have "-youtube" included by default in all my Google searches, since I need to add it half the time anyway.

    5. Re:I'll believe text is dead... by TheRaven64 · · Score: 2

      The problem with text is that it's cheap to host. If all that you're sharing is text then you have enough data in a cheap mobile contract to share it with pretty much anyone who is interested. If you're sharing pictures, then a typical home broadband connection has enough spare upstream bandwidth to share them with pretty much anyone who might be interested (unless you 'go viral' or are DDoS'd). If you're sharing video, then you really want to host them in someone else's connection (unless you're one of the lucky people with 100Mb/s symmetric fibre to their house). That's a big selling point for Facebook - they, like Google, can easily absorb the cost of serving videos (especially as most of them will be watched by 0-1 person and disk space is cheap).

      --
      I am TheRaven on Soylent News
    6. Re:I'll believe text is dead... by Maritz · · Score: 4, Insightful

      My first instinct is that someone as highly paid as her ought to have a functioning brain, and realise that video is never going to replace text or even come close.

      Take videocalling. Back in the 90s we thought that once we could video call, that's all we'd do. Not exactly true is it.

      --
      I do not want your cheap brainburning drugs. They are useless for work. And I am a working man today.
    7. Re:I'll believe text is dead... by tlhIngan · · Score: 2

      My first instinct would be, people won't post as much if it's all video, because they often post from public places and they would be too self-conscious to talk out loud about personal stuff when surrounded with strangers.

      But then I realize that people have no shame in taking selfies and suddenly I can tell that Facebook guy is probably right. Remove inhibitions and what's left is the path to convenience, and it's a lot easier to speak than it is to write.

      Only roablock is search, and you can bet there's busy bees all over the world trying to solve that.

      The problem with video is it's easy to do, but hard to do well.

      Too many people on YouTube get by with the "microphone" that comes with their camera. Problem is, the camera may be good, but being so far away, it ends up shitty. Cellphone videos even more so.

      Unless Facebook comes up with a magical algorithm that cleans up shitty audio, video will have a hard time replacing text - because when all you can see is a face with a moving mouth and nothing but noise on the audio, the appeal fades significantly.

      The "professional" people on YouTube have all sorts of microphone arrangements from lapel mics to others to try to get better audio when they speak, and even then they often have cleanup sessions to re-record it.

      Text however, is quick, easy and unless you're particularly bad at language, fairly easy to understand. Even if you're bad at it, you don't have to content with shitty background noise drowning you out.

    8. Re:I'll believe text is dead... by AthanasiusKircher · · Score: 5, Insightful

      This. I have zero interest in watching a five minute video just to get the same content I could read in thirty seconds.

      THIS.

      Perhaps the two most important features of text which aren't mentioned in TFS -- (1) we generally read faster than we speak, so we can usually gather information faster from text, and (2) text is much more skimmable.

      Trying to get information from a video often drives me nuts: you can try to fast-forward or skip ahead (then wait for it to buffer each time), only to find you went too far, or maybe the person doesn't talk about what you want in that segment or whatever. It's a pain in the neck. Video is good for what it is: showing visual stuff in time. If you need a tutorial on how to do some physical skill, then sure, make a video. If you want to explain an abstract concept, video just slows down things for your audience.

      I first realized the problem with video (and audio) with audio podcasts that have transcripts available online. I'd start listening to a podcast, and realize I didn't care so much about the delivery, but I wanted to know the gist of the topic... and if there's an online transcript, I can often skim an hour-long program in a few minutes and find the relevant bits to read in depth. MUCH more efficient. Sure, it's fun to listen to a podcast when I'm busy doing something else that's rather mindless, but if I actually want information efficiently, text is FAR superior as a delivery method.

      But beyond the efficiency, what concerns me more about this trend is the potential for manipulation that comes from video. I remember seeing a couple of studies years ago showing the difference between people who watched an opinion/news report on something vs. reading a short passage about it. When they were asked to express opinions, a number of disturbing trends came out. (For example, video viewers expressed a higher confidence in their understanding, even though it wasn't better than those who read text.) But most worryingly, the people who watched the video were less able to critically evaluate the information that was presented to them. That is, if they watched a news anchor present an opinion on a controversial issue, they were more likely to be persuaded by a weak argument from a video than they were from text.

      That last part doesn't surprise me at all -- after all, we love TV news "personalities," who dress up and look attractive as they tell us the news. Why wouldn't we trust what they say? And with video, it's harder to go back and review parts that maybe weren't quite thought-through. If you're reading an argument, you can stop and think over parts that don't make sense, perhaps even go back a few sentences and re-read. With a video, you're forced to listen at the pace of the speaker, and they obviously will alter their delivery in ways to emphasize their positive points while downplaying or muddling the negatives.

      So, a move toward video isn't just decreasing efficiency of content delivery -- it's potentially making the population stupider, more malleable, and less capable of critical thought. That's NOT a good trend overall.

    9. Re:I'll believe text is dead... by Solandri · · Score: 3, Insightful

      It's not video per se which is the problem. You can splay out a video into a hundred snapshots, put them on a web page in sequence, and allow the user to quickly scan it and click on the scene where he wants to start watching. That's kinda what YouTube does by giving a small preview as you scroll the mouse over the video progress bar. If all you're looking for is a specific scene in a video, it's fairly easy to "skim" through it in this manner.

      The problem is narrated audio, which is directly analogous to text. You can only speed up audio by about 2x before your brain's speech recognition hardware starts to have trouble converting it into words. So searching a 1 hour audio recording for the part you're interested in takes a really long time. Your brain is much quicker at processing images into words. A larger part of your brain is devoted to vision than sound. And even in AI text recognition has been much easier to solve than voice recognition. So it's much quicker to scan a transcript of the audio to find the part you want, than it is to search the audio itself.

    10. Re:I'll believe text is dead... by AlanBDee · · Score: 5, Insightful

      Ironically, we did not replace phone calls with video. Instead we replaced phone calls with text messages.

  2. It could be possible by invictusvoyd · · Score: 2

    Text can be real-time, text can be ephemeral -- text has taken on almost all of the attributes we always used to distinguish speech, but it's still remained text.

    Consider what kind of people make the majority of facebook. They surely don't slashdot.

    1. Re:It could be possible by drinkypoo · · Score: 2

      Consider what kind of people make the majority of facebook. They surely don't slashdot.

      It's still more informative and concise to leave a badly spelled text message than a rambling video that nobody wants to watch.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    2. Re:It could be possible by StikyPad · · Score: 2

      Ore is it

  3. Facebook by Anonymous Coward · · Score: 5, Insightful

    The narcissist's toolbox

  4. As a wise philosopher once said... by Nidi62 · · Score: 3

    "Print is dead."

    RIP Egon

    --
    The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    1. Re:As a wise philosopher once said... by Drethon · · Score: 2

      "Print is dead."

      RIP Egon

      I swear the stack of printouts on my desk are laughing.

    2. Re:As a wise philosopher once said... by Drethon · · Score: 2

      I swear the stack of printouts on my desk are laughing.

      You're lucky. The stacks of printouts on my desks are conspiring to kill me. They're going to make it look like an "accident".

      Death by paper cuts.

  5. No shit by redmid17 · · Score: 4, Funny

    Ms Mendelsohn,

    What you've just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.

    It's quicker to consume text than video. Just an FYI

    Note: Unabashed repost from yesterday because that was the stupidest thing I'd heard all day and work had a Trump segment on in the background

    1. Re:No shit by chthon · · Score: 2

      It's also quicker to create text than video.

    2. Re:No shit by FalcDot · · Score: 2

      A picture *is* worth a thousand words (so moving pictures are at least a thousand).

      But that doesn't mean that every set of a thousand words can be represented by one single picture.

  6. Of course it is, remember radio? by Eloking · · Score: 2

    Of course text are deathless. This debacle make me remember when TV appeared and everyone were foreseeing the death of the radio. Well guess what? It's still there and it'll be remain for a long, long time because it's main flaw it's also it's biggest strength : It have no screen. There's time where you just want to listen while your eye can do something else.

    In this case, it's more or less the same thing where with text. More and more people use their cellphone for social media and most of the time you just want to use it without sound and just want to read quick social update.

    --
    Elok
  7. Motivation behind push for Video by sinij · · Score: 4, Insightful

    The real motivation behind Facebook's push toward video are ads. It is too easy to filter and ignore banner ads from text communication, it is much harder tasks to filter commercials from the video stream.

    So here you go, this isn't philosophical debate about the future of communications - it is classical foot-in-the-door technique in a move toward streaming video commercials to Facebook users.

  8. Wrong because lack of high-speed internet by RogueWarrior65 · · Score: 4, Insightful

    It's truly amazing to me what an ivory tower Silicon Valley has become. Seems like everybody there assumes that everyone has blazing fast internet that is SYMMETRICAL!!! Sorry, but lack of symmetry is one reason why using the cloud for everything fails. That and speeds that most people are willing to pay for pales in comparison to what Silicon Valley likely averages. Further, they assume that everyone has that kind of speed wherever they go which to them means from the hipster coffee bar, to their fancy-shmancy all-expense-paid offices, to their hipster clubs, to their trendy loft apartment. Newsflash, people, there is a big world out there and it doesn't have 4G access.

    1. Re:Wrong because lack of high-speed internet by nitehawk214 · · Score: 2

      I disagree. I have had blazing fast internet at home and at work for about 18 years now. I have a personal data recorder that can take video an upload it quite easily and watch other's video even easier.

      Yet here I am replying to you with text. Text is just easy and fast and you are more likely to understand my text than my slurred morning speech. Also my boss would probably be pissed off if he knew I was replying to you rather than working.

      No amount of high speed connectivity is going to reduce the utility and ease of text.

      --
      I'm a good cook. I'm a fantastic eater. - Steven Brust
  9. I want less video by cnaumann · · Score: 2

    I guess that is one reason I like Slashdot.

    I dislike the video content on CNN.com. I don't need a video of a reporter reading a story. I can read myself. In general would rather read a story and see a high-quality still picture than a tiny compress video.

    Don't get me started on pictures or videos of text.

    -Charles

  10. Re:Text by Grishnakh · · Score: 2

    Forums would be useless with video clip posts. Just look at a typical forum thread: it can have several hundred posts. It'd take you hours and hours to watch them all, but in text form you can skim through them in minutes.

    TFA does make a nice point about how well our human brains work with text, especially considering that text is not a natural thing that we were evolved to read. We can process textual information absurdly quickly.

  11. Not a prediction, but a choice by lkangaroo · · Score: 2

    "Video will give us more revenue. Therefore, we're killing text. We'll try anyway."

  12. In The Beginning Was The Command Line by swm · · Score: 4, Informative

    The word is the only system of encoding thoughts—the only medium—that refuses to dissolve in the devouring torrent of electronic media.
    —Neal Stephenson, In The Beginning Was The Command Line

  13. Text is DANGEROUS. by jeffb+(2.718) · · Score: 4, Insightful

    With video, you can tell immediately whether the speaker is attractive or not, and ignore the ones who aren't. If you're reading text instead of watching someone talking, you're in mortal danger of paying attention to someone who isn't attractive . The horror.

    1. Re:Text is DANGEROUS. by AthanasiusKircher · · Score: 3, Interesting

      If you're reading text instead of watching someone talking, you're in mortal danger of paying attention to someone who isn't attractive . The horror.

      This is true. But it's not just attractiveness. It's body language. It's the whole framing and presentation of the thing.

      It's not by coincidence that when the ancient Roman Cicero, one of the greatest orators of all time, was killed by political enemies, they cut off his hands and nailed them to the place he gave his speeches. While some have interpreted this to be a way of punishing the "hands that wrote his speeches," it's likely that at least one reason (if not the primary one) was because of the role of gestures in the delivery of orations at the time. Without microphones in ancient Rome, speakers who wanted "those in the back" to understand them necessarily made use of formalized gesture to emphasize points and to enhance argument. (You see the same thing in stage actors when they use enhanced gestures without microphones today.) Ancient treatises on persuasive speaking repeatedly mention the importance of body language and gestures. As Quintilian wrote: "As for the hands, without which all action would be crippled and enfeebled, it is scarcely possible to describe the variety of their motions, since they are almost as expressive as words. For other portions of the body may help the speaker, whereas the hands may almost be said to speak."

      Anyhow, this could all lead up to a silly joke about Italians who 'talk with their hands." But even if most modern methods of expression don't use these stylized body motions, good persuasive speakers are very familiar with how one's body language and movements can impact the reception of an argument.

      And whether you're dealing with audio or video, the SOUND of a speaker is critical in conveying meaning and tone (as we all know from that time we sent an email which was grossly misinterpreted).

      TL;DR -- Video (or real-life speaking, for that matter) has the potential for MUCH greater manipulation of viewers than text. Politicians have known this and have exploited it for millennia. Even an ancient Roman could have told you that text was useful for serious study and critique, whereas oratory was all about manipulation of your audience.

  14. Re:Most hardware sold today with 2 cams, no keyboa by ultranova · · Score: 2

    when PC keyboards are abandoned for cameras

    That happened a few years ago. Most computing hardware sold today comes with two cameras and no keyboard hardware, only a fake virtual on-screen keyboard.

    No. Smartphones and tablets don't have physical keyboards because there's no room for them. As you yourself note, they come with whatever means to enter text the constraints of the form factor permits built-in. That they happen to have cameras is irrelevant.

    Text is never going anywhere because with text, if I want to convey the idea of eleventy billion universes exploding and turning into butterflies I just did, whereas with any other medium how would you even begin?

    --

    Forget magic. Any technology distinguishable from divine power is insufficiently advanced.