Slashdot Mirror
Domino's Ends Free Pizza Promo With T-Mobile Due To High Demand (techcrunch.com)
An anonymous reader writes: In addition to giving customers stock in the company, T-Mobile announced last week at its "un-carrier" event that it would be offering freebies every Tuesday through its new app, such as Domino's pizza and Fandango movie tickets. One week has passed since then and Domino's is now backing out of the free pizza promotion due to higher-than-expected demand. T-Mobile CEO John Legere posted an internal memo from the company that read, "After reviewing yesterday's results and taking your feedback into account, the decision has been made not to continue the T-Mobile Tuesdays promotion unless we can find a solution that is best for the brand." Customers of T-Mobile were upset to find that Domino's was limiting the number of free pizzas per store due to promotion limits. Some stores simply stopped accepting the coupons. What may have led to the extremely high demand was the fact that under the deal's terms, T-Mobile customers on a single family plan could all use their own codes to place large orders of multiple pizzas. That is to say, each line warranted a free pizza.
Okay, so let's do the math.... T-Mobile has something like 63 million subscribers. Every Tuesday EVERY SINGLE ONE OF THEM could get a free pizza at Domino's. Even if one half of one percent of the people eligible actually took advantage of the deal, that's still 315,000 free pizzas per week. Domino's only has around 5000 stores in the U.S., so that works out to 63 free pizzas per store, every Tuesday. Since I'm sure the number of free pizzas would not be evenly distributed, There were probably some Domino's locations that did nothing but give out free pizza's all day. How anyone thought that was sustainable I don't know...