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Twitter Pays $150 Million For Magic Pony Technology (techcrunch.com)

An anonymous reader writes: Following news that Twitter would invest around $70 million in music streaming service SoundCloud, the company is reportedly acquiring Magic Pony Technology, a company out of London that has developed technologies of using neural networks and machine learning to provide expanded data for images. For example, they can be used to enhance a picture or video taken on a mobile phone or to help develop graphics for virtual reality or augmented reality applications. "Machine learning is increasingly at the core of everything we build at Twitter," said Jack Dorsey, Twitter CEO and co-founder, in a statement. "Magic Pony's machine learning technology will hep us build strength into our deep learning teams with world-class talent, so Twitter can continue to be the best place to see what's happening and why it matters, first. We value deep learning to help make our world better, and we will keep doing our part to share our work and learnings with the community." "[Magic Pony Technology] made a few further waves this year, as it further revealed the way that its technology worked to help enhance visuals with information that may not be in the picture itself, but essentially be created from composites of similar pictures, much like how the human eye works," writes TechCrunch. The company has remained under the radar for the most part. They have filed a number of patents -- around 20, which now belong to Twitter.

47 comments

  1. Patents are useless by Anonymous Coward · · Score: 0

    Poor Twitter...

  2. The black hole by Anonymous Coward · · Score: 0

    I wonder how long until the economic black hole that is twitter sucks all of the worlds money into it.

  3. Re: Magic Pony Technology? by Anonymous Coward · · Score: 0

    Air Dropped Horse Apples via Flying Unicorns. ADHAFU. Emphasis on the FU.

  4. Disaster by edittard · · Score: 5, Funny

    a company out of London

    That's terrible.

    Hopefully they can get by with a bit of Birmingham or Manchester until they can get some delivered.

    --
    At the bottom of the /. main page it says 'Yesterday's News'. Well they got that right.
  5. Missed opportunity by goose-incarnated · · Score: 1

    They should have called it Magic Unicorn.

    --
    I'm a minority race. Save your vitriol for white people.
    1. Re:Missed opportunity by Anonymous Coward · · Score: 0

      yeah but then they couldn't attract the shrinking (but expanding in bodies) brony demographic

  6. Unfortunate Name by Anonymous Coward · · Score: 0

    The sad thing is, I didn't have any trouble believing for a moment that Magic Pony technology actually was a startup that sold Magic Ponies, because that's probably not even in the top 10 most ridiculous startups that have been acquired by someone.

  7. Enhance by Anonymous Coward · · Score: 0

    Track 45 right. Stop. Enhance.

    Maybe soon?

    1. Re:Enhance by Rei · · Score: 1

      Not in a particularly useful manner, as it makes up the details in the gaps... but that said, it really gets some amazing results. I wish they had more examples. Blows away all of the non-neural-net-based deblurring and texture expansion techniques I've ever seen.

      --
      Monkeywrench Ex Machina.
  8. Anyone else read this as ... by davidwr · · Score: 1

    ... "Twitter Pays $150 Million For My Little Pony Friendship Is Magic Technology?"

    --
    Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
    1. Re:Anyone else read this as ... by godrik · · Score: 1

      No, I read it without understanding that Magic Pony Technology was the name of a company. And for a moment got excited that someone actually developed a technology to get magic ponies.

      That would have been a so much better story!

      I want magic ponies!

    2. Re: Anyone else read this as ... by Ukab+the+Great · · Score: 1

      That was my first thought. My second thought was "the Bronies have grown too powerful. We must activate the Halo."

    3. Re:Anyone else read this as ... by Anonymous Coward · · Score: 0

      Saw the name and wondered if they named it after the MLP-related fiction, Friendship is Optimal, about a game developer creating a superintelligent self improving AI to run a MLP themed MMORPG that wound up convincing most of humanity to upload and become ponies under her care. Ponyshit aside, it was a very interesting work of fiction in the Singularity genre.

  9. OMG! by darkNeko · · Score: 2

    Pwnies!!!

  10. "a company out of London" by Teun · · Score: 1

    "a company out of London"
    Is that London in Kentucky or Ontario?

    --
    "The likes of Facebook and WhatsApp are free to those whose privacy is of zero value."
    1. Re:"a company out of London" by gsslay · · Score: 1

      You are confused, but that is because the contributor has mangled English. I think the phrase that the literate would use is "a company in London".

      Unless the OP is making a point about where the company used to be in the past?

  11. So if your girlfriend... by drolli · · Score: 1

    does sexting in bad lighting conditions, will this NN have been trained on suitable material to "enhance" the image and will she look like a porn star?

    (There is a serious point about machine learning hidden in than example.)

    1. Re:So if your girlfriend... by Anonymous Coward · · Score: 0
    2. Re:So if your girlfriend... by TeknoHog · · Score: 1

      No, but your sexting will make you look like a magic unicorn.

      --
      Escher was the first MC and Giger invented the HR department.
  12. 140 characters by CohibaVancouver · · Score: 4, Funny

    Magic ponies, yt Im still forcd 2 wrt twts lik ths du 2 idiot 140 char limt.

  13. Machine learning is increasingly at the center by hackwrench · · Score: 1

    of everything we do... says just about everyone in technology. Nothing to see here. BTW, an interview was conducted over the phone with my mom today and the voice was so even and the interviewer had trouble understanding my mom's, yes response several times on the same question. I thought it was likely an AI, but my mom felt certain it was a real person. I loaded up a few of the Watson commercials and you could hear the difference, but it's likely better since then and who's to say they didn't degrade it to keep people from noticing in real life?

  14. At last! by easyTree · · Score: 1

    I want a pony.

  15. So in other words by Cloud+K · · Score: 1

    Twitter just gained the magic of friendship? It needed it.

    1. Re:So in other words by Anonymous Coward · · Score: 0

      Found the brony.

  16. My Little Pony by monkeyman.kix · · Score: 1

    Did anyone else read that as a little girls doll company?

  17. In other words ... by fahrbot-bot · · Score: 1

    "Magic Pony's machine learning technology will hep us build strength into our deep learning teams with world-class talent, so Twitter can continue to be the best place to see what's happening and why it matters, first.

    Buzzword, buzzword, buzzword ... so we can tag even more information from your photos.

    Next up: profiling people by their usage of vowels in their texts.

    --
    It must have been something you assimilated. . . .
    1. Re:In other words ... by Mashiki · · Score: 1

      Well Twitter just blew as much money as it lost last year. And they also blew through 1/3 of it's remaining liquid capital to do this. I expect late this year or the year after that they'll be up for sale. So I'm not surprised they're buying up buzzword companies in an attempt to make themselves look more attractive.

      --
      Om, nomnomnom...
  18. Magic Pony is cool tech by butchersong · · Score: 1

    It is unfortunate that they were purchased by Twitter.

    1. Re:Magic Pony is cool tech by Anonymous Coward · · Score: 0

      What does Twitter have to do with Machine Learning is my question. Isn't their content purely driven by not-machines?

  19. Well by Anonymous Coward · · Score: 0

    Do they want to buy my company called magic beans?

  20. dammit, I got that Rhianna song stuck in my head.. by Anonymous Coward · · Score: 0

    ~
    If you want it let's do it
    Ride it my pony
    My saddle is waiting
    Come and jump on it
    If you want it let's do it
    Ride it my pony
    My saddle is waiting
    Come and jump on it
    ~ ..yea its monday....

  21. Weissman score? by Anonymous Coward · · Score: 0

    I wonder if their Weissman scores are past the theoretical limit? I'm sure Nucleus will do a better job at this.

    Really: This article reads like an episode of Silicon Valley. How do these companies plan to make money off this crap?

    1. Re:Weissman score? by Rei · · Score: 1

      Licensing. App and web usage, and thus ad revenue. The usual.

      A rather... um... interesting thought just occured to me. They talk about the potential use of this being paired with cameras, to fill in the detail that the camera couldn't capture. And I totally agree. But think of where that'll go. At first it'd just be implemented in software. But if it really works out well, they'll want to implement it in hardware. Meaning... hardware neural nets in all of our phones.

      --
      Monkeywrench Ex Machina.
  22. Behind the times. Feds spent billions on unicorn f by raymorris · · Score: 1

    Twitter is so behind the times, only investing millions in Magic Ponies. For six years already the federal government has been investing billions giving it to people selling unicorn farts.

  23. I knew there was a pony in there somewhere by Anonymous Coward · · Score: 0

    how else could you get that much horseshit.

  24. Re:peace be upon him by Anonymous Coward · · Score: 0

    Remember though, the leave campaign is definitely not about racism and xenophobia.

  25. Magic Pony Technology by ZeroWaiteState · · Score: 1

    I actually couldn't tell if this article was a joke or not.

  26. "has developed technologies of using neural" by Anonymous Coward · · Score: 0

    WTF? American cretins. Can't even write English properly.

  27. I wish it were a game studio by Anonymous Coward · · Score: 0

    I hope Twitter ends up leaking or (snowball, meet hell) open sourcing enough of this to get the algos into games. Procedural environment generation needs a serious AI boost. With VR coming into play we need this more now than ever.

  28. Re:peace be upon him by Anonymous Coward · · Score: 0

    What are you doing wasting your time here? Don't you have some more MPs to murder?

  29. Re:peace be upon him by gsslay · · Score: 1

    Do you not find it cramped inside your tiny little brain with its tiny little horizons?

  30. Just wanted to say by mseymour · · Score: 1

    OMG!!! Ponies!!!

  31. Comment by WallyL · · Score: 1

    These magic ponies better poop rainbows and skittles!

  32. utter BUZZWORD garbage by Anonymous Coward · · Score: 0

    'neural netwoks'- my god, do execs still fall for this load of old tosh?

    Here's the deal. Computers are even better than Indians at doing brain-numbing repetative work for near zero cost. And the average Human takes photos NOT for 'information' but because their photo look very similar to photos that person has seen before.

    Thus a TRIVIAL computer program can sort through these CHAFF photos, note the very common visual patterns, and pass on this data to HUMAN operators who use computer tools to add their semantic understanding of the patterns back into the database processing. Like how EVERYTHING Google PRETENDS is AI on their services actually works.

    As with all this psuedo-computer-science JUNK, demos under VERY controlled circumstances look like miracles to very credulous execs.

    As some have noted here- it all ends up as a 'better' system of tagging and mining for the usual social network and advertising functions.