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Google's My Activity Reveals How Much It Knows About You (theguardian.com)

An anonymous reader writes: Google has released a new section to Google's account settings, called My Activity, which lets users review everything that Google has tracked about their online behavior -- search, YouTube, Chrome, Android, and every other Google service. Best of all, users can edit or delete their tracked behaviors. In addition, the My Activity tools come with new ad preferences. Google is now offering to use its behavioral information to tailer ads shown across the wider non-Google internet and Google's search pages, which until now was purely done through the use of cookies. The difference between Google and other companies that offer ads like Facebook is that Google is making this interest-based advertising extension optional, or opt-in, not opt-out. There are two separate behavioral advertising settings for users to switch on or off: signed in ads and signed out ads. Signed in ads are those on Google services, and signed out ads are those served by Google on third-party sites. However, if you're conscious about your privacy, you'll probably want to stay opted out.

20 of 114 comments (clear)

  1. Interest-Based Ads by Thelasko · · Score: 2

    I use Adblock most of the time. But, for some reason, by brain is convinced that interest-based ads will be less likely to serve up malware. I'm not interested in downloading malware, so it won't show me ads that host it. Right?

    --
    One of our competitors trademarked the term "hypothesis". From now on, we will call them "boneheaded ideas".
    1. Re:Interest-Based Ads by darthsilun · · Score: 4, Insightful

      Meh. Before I used Adblock I'd search for something, buy it, and then see ads for it for weeks.

      Which seems – to me – to be missing the target.

  2. and for those who didn't sign up? by Anonymous Coward · · Score: 4, Insightful

    Google tracks everyone, whether or not you have "made a google account", which is another way to say "given them even better quality data".

    I went to that page. I do not see any way to delete the profile they build of me via google analytics and other things, because I have never made an account. So the only way I can accomplish this is to tell them even more about who I am?

    How about making profiling opt IN instead of opt OUT?

    1. Re:and for those who didn't sign up? by butzwonker · · Score: 2

      Not only that, I've checked the My Activity profile after logging in, and I can assure everyone that Google knows way more about me than what they display there. That's because they store information by IP addresses, whether you're logged in or not, and also link different devices / Google accounts / IP addresses to your account whenever they can.

      My Activity does not "reveal how much it knows about you", it reveals just a few of the things Google knows about you.

    2. Re:and for those who didn't sign up? by NotDrWho · · Score: 2

      Yeah, all my "My Activity" shows are some YouTube videos I've watched. But with a gmail account, a google calendar, and constant use of the google search engine, I'm pretty sure they're tracking a LOT more about me than just what YouTube vids I'm watching.

      --
      SJW's don't eliminate discrimination. They just expropriate it for themselves.
  3. Do you believe Google? by matbury · · Score: 4, Insightful

    If you believe that Google would willingly stop collecting any data about you on your request, well, you're more naive than I thought. My bet is that they just stop revealing those data to you that they say they'll stop collecting and then use the additional data, i.e. that you opted out, to further profile you, e.g. the user is sensitive about A, B, & C and has preferences for X, Y, & Z.

    1. Re:Do you believe Google? by swillden · · Score: 4, Informative

      If you believe that Google would willingly stop collecting any data about you on your request, well, you're more naive than I thought.

      Remember that Google is subject to an FTC consent decree from the Buzz privacy investigation. As a result of that, they're regularly audited by the FTC, and if the FTC were to find that Google were not acting in accord with public privacy-related statements Google would be in big trouble. Even if the FTC's fine were trivial (which I don't think it would be), you can bet the EU would pile on a much bigger one. And the damage to Google's brand would be incredible.

      Believe what you like, but the reality is that Google would have to be dumber than a box of rocks to lie. There's way too much at stake.

      (Disclaimer/disclosure: I'm a Google employee, but I'm speaking only for myself.)

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    2. Re:Do you believe Google? by Locke2005 · · Score: 2

      No... which is why the dog comes in to check on me literally every time I use the toilet. Or shower. Apparently she has decided someone sitting on a toilet is a captive audience for her attention whoring.

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
    3. Re:Do you believe Google? by zrobotics · · Score: 2

      Read what to Google is saying: they do t delete your history for ads, just for search history. Which I'm oddly fine with. I realize Google needs ad revenue to continue offering services that I use, such as YouTube, search, and Gmail. However, I am very aware that their revenue model is based on tracking me closely. There's no way they'll let you delete your data for ads; FFS, this is a multinational US corporation. If you don't want their trackers, don't use their services. I know it's impossible to avoid adsense, but do you want to pay a subscription fee for every site you visit? It seems anathema, but we all used to do this with newspapers and porn. Who buys either of those products now? Tracking sucks, but unfortunately shit costs money. Even this site: I've been here quite a while and never paid them a dime put of pocket, but my page views have indirectly paid the editors and hosting fees.

    4. Re:Do you believe Google? by Anonymous Coward · · Score: 3, Insightful

      Are you implying that the FTC are granted access and go through EVERYTHING that google has?

      Not to belabor the point, but all google has to do move the data for users who opt out from the "stuff we got on people" to some other, more obscure location.

      If anything, I am pretty sure google collects usage data on people who don't even have google accounts, based on IPs, usage patterns and whatnot, people who have never consented to google's terms and don't have a way to opt out.

      And following google's own rhetoric "only the guilty want to hide" it is safe to assume all the people who opt out are actually put in some "people we need to track especially hard and rat to the NSA on own own accord" list. And who's to say the FTC, even if aware of that, isn't keeping quiet on orders from the government? Because it will be unethical or illegal and the various US "intelligence" agencies are not known for doing unethical or illegal things. Google has no blowback to worry about if they are doing it on request and the only way for this to surface would be some very serious leak or hack, which I image after Snowden will not be as trivial. Basically, Snowden revealed mostly old and obsolete stuff, I highly doubt the NSA/CIA/whatever have been keeping idle since.

      But hey, keep defending your evil monopolistic employer.

    5. Re:Do you believe Google? by Anonymous Coward · · Score: 2, Informative

      If you really want privacy from Google you can get it but you have to do a bit of work for it. First you need to browse the Internet through an anonymizing proxy service. Second, you need to use script blocking, ad blocking and cookie management plugins in your browser. Third, you need to use anti browser fingerprint plugins to randomize your HTML canvas data, user agent, http-accept headers, etc. Finally, you need to avoid logging into Google services while you're operational and never from the same IP addresses that you use for non-routine activity or activities that you don't want associated with your known accounts.

  4. The links in the summary are bad by MobyDisk · · Score: 3, Informative

    The Google links in the summary are bad. Just go to https://myactivity.google.com/

  5. Re:Chromium not supported? by MobyDisk · · Score: 2

    The links in the summary are to the "not supported" page. Sheesh.

  6. porn by Anonymous Coward · · Score: 4, Funny

    Nothing but bbw midget hentai porn 20 hours a day, i had no idea I was away from the computer for 4 hours a day!

  7. Google vs Facebook, etc. by theskipper · · Score: 5, Interesting

    I may be naive and eventually end up with egg on my face but here goes. In today's world we all know the horse has left the gate wrt privacy. It seems the issue now isn't who's collecting the data, it's what happens to your data after it's been scooped up. And what keeps the data from escaping comes down to the question of how that data is being exploited for generating revenue.

    Google gets a lot of flack around here but if you follow the money, they have a pretty good incentive to do whatever it takes to keep the tracking data high-quality and most definitely in-house. Mainly because they own the search market and the better the ad targeting, the more protected Alphabet's revenue stream is.

    Apple is obviously dependent on hardware sales so not much needs to be said about that. Plus they really don't want bad PR from data escaping.

    So let's compare that to the other 800lb gorilla(s). I don't see any reason why Facebook, Pinterest, etc. wouldn't incorporate outright sale of their tracking data to third parties (if they don't ship it out the back door already). Sure, they're dependent on ad/affiliate revenue too but with one other important difference. Google has an (effective) search monopoly where data exposure would stir up a hornet's nest of legal issues directly or indirectly.

    Facebook has little to lose since their product (users) don't seem to care what happens to their data as long as they can post their cat pictures. And they've built a Terms of Use that guarantees they own every aspect of the data (https://en.wikipedia.org/wiki/Criticism_of_Facebook#Terms_of_Use_controversy). Not to mention there's not been much talk of anyone caring about a company holding a monopoly in the social network sphere. It's a 'meh' issue when compared to search market share.

    So what's keeping Facebook from transforming more of their revenue stream from ad sales to data sales down the road? Especially with the ad controversies that were swirling around (https://youtu.be/oVfHeWTKjag)? Following the money...not much?

    P.S. - s/tailer/tailor

  8. Identity du jour by Anonymous Coward · · Score: 2

    I have a robot that allows me to select my "identity du jour" before going to bed.
    While I sleep, it wanders the web engaging in activities that enforce my new persona.
    Tomorrow, perhaps I'll be a ballerina with an STD, or maybe a butcher who loves animals, or . . .
    . . . decisions, decisions, decisions

  9. Handy! by GameboyRMH · · Score: 2

    I uses it to reduce my activity to Desert With Tumbleweed!

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  10. Massive blur of data without meaning by shanen · · Score: 2

    Looked it over, but I can't figure out what it means. Both the google's version of "My Activity" and the slashdot side consisting of an article and visible comments. Now I expect such obfuscation from the google since their motto became "All your attention are belong to us", but I confabulate that slashdot used to be more revealing.

    Short summary: The level of information that the "My Activity" page reveals is without form or meaning. Too much data and no way to understand how it is used, though I'm still sure it is mostly used to manipulate and twist us to the google's will. What we really need to know is HOW the google analyzes the data and WHEN it is being used and in WHICH ways. Probably an impossible problem since all of us are too stupid to understand the google. The google will tell me so, even though the search "how to outsmart google" came up with a couple of interesting books (that are not available locally, at least not in English).

    Long answer: Naw, I can't be bothered to write more, and would be "penalized" for the long comment if I did. Today's slashdot doesn't motivate the effort to write so thoughtfully. It doesn't even have a fraction of the funny comments it used to. However, I might be confabulating myself again.

    (Now if slashdot supported such a financial model, I might be motivated to help support a project to detect abusive long comments, such as long cut-and-paste blurbs from the Web. Whoa, dead horse, whoa.)

    --
    Freedom = (Meaningful - Coerced) Choice != (Speech | Beer^2), and sad sock puppets' bad mods avail them naught.
  11. A little unsettling, and a little cool by Pulzar · · Score: 2

    Try clicking on "other google activity", and then location history. It's incredibly accurate. I can see where I walked around 2 years ago and made wrong turns and walked back.

    --
    Never underestimate the bandwidth of a 747 filled with CD-ROMs.
  12. Call me a cynic but... by andrewbaldwin · · Score: 2

    I have search history, location history.... all turned off so I get a 'nothing to see here' level of output.

    Does this mean that Google is genuinely not collecting my history? or is it more likely that they are and my opting out merely sets a flag used by the presentation layer to send back an empty set?

    I'd be surprised if it were not the latter.